Invensis - Content Writer - B2B Vertical (4-6 yrs)

Share Portfolio Links for review In resume

Example

1 Heading Name : Links

1. SEO-Optimized Content Samples

- Blogs: Examples of at least 5 to 10 blogs focused on professional training or related B2B topics, showcasing strong SEO strategies (e.g., keyword use, meta descriptions, internal/external links).

- Website Pages: Samples of landing pages or service pages optimized for SEO within the professional training sector.

- Case Studies or Whitepapers: Documents that demonstrate in-depth research and cater to a professional audience.

- Video Scripts: Any scripts for training-related videos, webinars, or promotional material for B2B audiences.

- E Books Links

- Cover Letter or Statement:

- A brief write-up explaining their approach to writing for the professional training industry, including how they stay updated on SEO trends and strategies.

Please find details below

About US

- Edstellar is a global EdTech company that specializes in corporate training and skill development solutions.

- It provides a comprehensive platform for managing instructor-led training programs tailored to diverse organizational needs.

- With access to a global pool of over 5,000 certified trainers and a Catalog of 1,500+ courses, Edstellar caters to industries like technology, leadership, compliance, and behavioural training.

- The platform supports virtual, onsite, and offsite training and integrates seamlessly with HRMS tools for efficient administration.

- Key offerings include training needs analysis, competency mapping, post-training assessments, and coaching solutions.

- Edstellar aims to foster employee development through flexible learning options, multilingual support, and data-driven insights into training outcomes.

- Their services are particularly beneficial for multinational companies, ensuring consistent quality across various locations while addressing skill gaps effectively.

Please find below URL :

www.edstellar.com/about-us).

JD :

- Role : Senior Content writer ( B2B )

- Work location : JP Nagar Bangalore

- Mode of Interview : Google meet virtual via google meet

- Working Days : 5

- Experience : 4 Plus years

- Mode of work : work from office

- Full time : Global ed tech Edstellar

Industry : Ed Tech

JD :

Job Description-

- We are seeking an experienced SEO Content Writer with a strong background in the professional training industry.

- The ideal candidate will have 4 years of overall experience, with at least 1 year in writing for the professional training field.

- The candidate should possess excellent SEO knowledge and a proven track record of producing high-quality B2B content.

- This role involves creating and optimizing content across various platforms, including blogs, website pages, brochures, video scripts, and social media posts, while aligning with business objectives.

Key Responsibilities:

- Develop and optimize SEO-driven content for blogs, website pages, brochures, video scripts, and social media posts in the professional training sector.

- Conduct in-depth research to ensure content is accurate, engaging, and aligns with industry-specific goals.

- Collaborate with internal teams to ensure content reflects the business's strategic objectives and industry standards.

- Oversee the entire blog creation process, from drafting to publication, ensuring timelines and quality standards are met.

- Provide detailed, constructive feedback to external writers and freelancers, ensuring the quality, tone, and consistency of content meet brand and SEO guidelines.

- Modify and enhance content to improve SEO performance and meet evolving business needs.

Required Skills:

- 4 years of content writing experience, with

- Proven experience in B2B writing with a portfolio of at least 100 published blogs.

- Ability to stay updated on SEO trends, particularly those relevant to the professional training industry, and implement best practices.

Desired Qualities:

- Adaptability: A quick learner with a positive attitude toward embracing change in a fast-paced environment.

- Collaboration: A strong communicator who can work effectively across teams and departments to streamline the content creation process.

- Proactiveness: Actively seeks opportunities to enhance content strategies and suggests improvements for continuous development.

Mandatory Skills-

- At least 1 year writing experience focused on the professional training industry.

- Strong SEO writing skills and familiarity with SEO tools and techniques.

- Ability to perform thorough research and create content that resonates with target audiences.

- Meticulous proofreading and editing skills with an eye for detail, ensuring accuracy in language consistency, grammar, and flow.

- Strong communication and collaboration skills, with experience in providing quality feedback to writers and managing content processes.