Invensis - Search Engine Optimization Content Writer - B2B Vertical (2-4 yrs)

Job Description:

- We are seeking an experienced SEO Content WriterB2B with a strong background in the professional Ed Tech Learning b2B industry.

- The ideal candidate will have 4 years of overall experience, with at least 1 year in writing for the professional training field.

- The candidate should possess excellent SEO knowledge and a proven track record of producing high-quality B2B content.

- This role involves creating and optimizing content across various platforms, including blogs, website pages, brochures, video scripts, and social media posts, while aligning with business objectives.

Key Responsibilities:

- Develop and optimize SEO-driven content for blogs, website pages, brochures, video scripts, and social media posts in the professional training sector.

- Conduct in-depth research to ensure content is accurate, engaging, and aligns with industry-specific goals.

- Collaborate with internal teams to ensure content reflects the business's strategic objectives and industry standards.

- Oversee the entire blog creation process, from drafting to publication, ensuring timelines and quality standards are met.

- Provide detailed, constructive feedback to external writers and freelancers, ensuring the quality, tone, and consistency of content meet brand and SEO guidelines.

- Modify and enhance content to improve SEO performance and meet evolving business needs.

Required Skills:

- 4 years of content writing experience, with

- Proven experience in B2B writing with a portfolio of at least 100 published blogs.

- Ability to stay updated on SEO trends, particularly those relevant to the professional training industry, and implement best practices.

Desired Qualities:

- Adaptability: A quick learner with a positive attitude toward embracing change in a fast-paced environment.

- Collaboration: A strong communicator who can work effectively across teams and departments to streamline the content creation process.

- Proactiveness: Actively seeks opportunities to enhance content strategies and suggests improvements for continuous development.

- Mandatory Skills- At least 1 year writing experience focused on the professional training industry.

- Strong SEO writing skills and familiarity with SEO tools and techniques.

- Ability to perform thorough research and create content that resonates with target audiences.

- Meticulous proofreading and editing skills with an eye for detail, ensuring accuracy in language consistency, grammar, and flow.

- Strong communication and collaboration skills, with experience in providing quality feedback to writers and managing content processes.