Invensis - Search Engine Optimization Content Writer (2-6 yrs)

Job Description- We are seeking an experienced SEO Content Writer with a strong background in the professional training industry. The ideal candidate will have 4 years of overall experience, with at least 1 year in writing for the professional training field. The candidate should possess excellent SEO knowledge and a proven track record of producing high-quality B2B content. This role involves creating and optimizing content across various platforms, including blogs, website pages, brochures, video scripts, and social media posts, while aligning with business objectives.

Key Responsibilities:

- Develop and optimize SEO-driven content for blogs, website pages, brochures, video scripts, and social media posts in the professional training sector.

- Conduct in-depth research to ensure content is accurate, engaging, and aligns with industry-specific goals.

- Collaborate with internal teams to ensure content reflects the business's strategic objectives and industry standards.

- Oversee the entire blog creation process, from drafting to publication, ensuring timelines and quality standards are met.

- Provide detailed, constructive feedback to external writers and freelancers, ensuring the quality, tone, and consistency of content meet brand and SEO guidelines.

- Modify and enhance content to improve SEO performance and meet evolving business needs.

Required Skills:

- 4 years of content writing experience, with

- Proven experience in B2B writing with a portfolio of at least 100 published blogs.

- Ability to stay updated on SEO trends, particularly those relevant to the professional training industry, and implement best practices.

Desired Qualities:

- Adaptability: A quick learner with a positive attitude toward embracing change in a fast-paced environment.

- Collaboration: A strong communicator who can work effectively across teams and departments to streamline the content creation process.

- Proactiveness: Actively seeks opportunities to enhance content strategies and suggests improvements for continuous development.

Mandatory Skills- At least 1 year writing experience focused on the professional training industry.

- Strong SEO writing skills and familiarity with SEO tools and techniques.

- Ability to perform thorough research and create content that resonates with target audiences.

- Meticulous proofreading and editing skills with an eye for detail, ensuring accuracy in language consistency, grammar, and flow.

- Strong communication and collaboration skills, with experience in providing quality feedback to writers and managing content processes.

Good to have Skills- Knowledge of SEO Analytics tools like Google Analytics, SEMrush

Familiarity with design tools like Canva

Minimum Qualification- Bachelor's or Master's Degree in English, Journalism, or Communications or any other graduation or post graduation

Work timings- 9 AM to 6 PM

Work location ( WFO / WFH)- WFO

Salary Range

(Min - Max) Rs. 45000 to Rs. 50000