An email marketing specialist is responsible for designing and implementing relevant email campaigns for lead nurturing, customer engagement, and driving conversions
They will segment lists to allow for personalization of messaging, writing compelling subject lines, and email content, and analyze campaign performance in efforts to optimize moving forward
The role requires a mix of creativity and technical acumen in the person who needs to come up with effective, eye-catching emails that will resonate with their target recipients while at the same time ensuring deliverability and compliance