Marketing Head

Job Title: Head of Marketing

Location: Bangalore, India

Industry: Jewellery

About Us:

We are a fast-growing lab-grown diamond jewellery brand that blends cutting-edge innovation with timeless elegance. Our mission is to redefine precious jewellery through design and craftsmanship, using grown diamonds. As we expand, we are seeking a dynamic Head of Marketing to lead our brands marketing strategy and drive growth across all channels.

Key Responsibilities:

• Marketing Strategy Development:
  Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer engagement, and boost sales across our retail network and website. To define the marketing strategy and plan for Aukera to move the needle in every market it enters
• Brand Positioning:
  Define and strengthen the brand's positioning in the lab-grown diamond jewellery market, aligning with company vision of gaining first mover advantage.
• Digital Marketing:
  Lead digital marketing initiatives including SEO/SEM, paid social, email campaigns, content marketing, and influencer partnerships to optimize customer acquisition and retention.
• Content & Creative Direction:
  Collaborate with creative teams to develop compelling, high-quality content that resonates with target audiences, including visual assets, product photography, and storytelling for campaigns.
• E-commerce Strategy:
  Oversee the online sales strategy, driving traffic to the website, improving conversion rates, and enhancing the overall customer experience on digital platforms.
• Performance Marketing & Analytics:
  Use data-driven insights to measure and analyze campaign effectiveness, adjusting strategies based on performance to ensure optimal ROI.
• Public Relations & Partnerships:
  Manage PR efforts to enhance brand visibility, forge partnerships with luxury retailers, designers, influencers, and media outlets to strengthen brand associations.
• Retail & Events Marketing:
  Develop and implement marketing strategies for retail outlets and pop-up events to drive foot traffic, enhance customer engagement, and increase in-store sales.
• Team Leadership:
  Build, mentor, and lead a high-performing marketing team, fostering creativity, innovation, and accountability.

Key Qualifications:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 6-8 years of experience in marketing roles, with at least 3-5 years in a leadership position.
• Preference for experience with a start up, a fashion / jewellery brand.
• Looking for a “Challenger Marketer” mindset
• Strong on strategy and even stronger on execution.
• Displaying high levels of ownership
• Proven track record in luxury or jewellery marketing
• Strong digital marketing skills with experience in e-commerce.
• Experience working with creative teams and agencies to build brand campaigns.
• Analytical mindset with experience in performance marketing and using data to drive decision-making.
• Excellent leadership skills with experience in building and managing teams.
• Strong communication, interpersonal, and project management skills.
• Thrives while taking on and overcoming challenges.

What We Offer:

• Competitive salary and performance bonuses.
• Opportunity to lead the marketing for a pioneering brand in the luxury space.
• Collaborative and dynamic work environment.
• The chance to be part of the founding team that has a long term vision.