ZypMedia Senior Campaign Analyst Interview Questions and Answers

Q1. SQL Questions about Joins, Group By etc
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Q2. Splits In Journey builder
Ans. 
Splits in Journey Builder allow you to create different paths for contacts based on their behavior or attributes.
• Splits can be based on data attributes, engagement with emails, website visits, etc.

• Examples include sending different emails based on whether a contact opened a previous email or visited a specific webpage.

• Splits can also be used to route contacts to different paths based on their demographic information or
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Q1. Journey scenarios
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Q2. HTML/CSS/Ampscript
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Q1. I was asked for my previous organization experience and what work i was doing there. I needed to brief my work experience. They wanted to know each and everything in details. Multiple times they were wan...read more
Ans. I told them each and every detail of my work experience.
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Q2. Managerial questions
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Q1. How to decrease Acos.
Ans. 
To decrease Acos, optimize campaigns, target relevant keywords, and improve product listings.
• Optimize campaigns by adjusting bids, targeting, and ad placements.

• Target relevant keywords by conducting thorough keyword research and using negative keywords.

• Improve product listings by optimizing titles, descriptions, and images.

• Monitor and adjust campaigns regularly to ensure continued success.

• Consider using Amazon's advert...read more
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Q1. About your self deeply
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Q1. What is the difference between a developer & a admin?
Ans. 
Developers write code to create software applications, while admins manage and maintain the infrastructure and systems that support those applications.
• Developers write code to create software applications

• Admins manage and maintain the infrastructure and systems that support those applications

• Developers focus on creating new features and functionalities

• Admins focus on ensuring the stability and security of the systems

• Ex...read more
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Test on Apti + Excel

Q1. Related to the process and previous work.
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General aptitude to understand basics of a candidate

SQL, HTML, Javascript

Q1. How does dynamic email work
Ans. 
Dynamic email allows for personalized content to be displayed based on user behavior and preferences.
• Dynamic email uses real-time data to customize email content

• Content can change based on user behavior, location, and preferences

• Examples include personalized product recommendations and location-based offers

• Dynamic email can increase engagement and conversion rates
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Q2. Sending options in sfmc
Ans. 
SFMC offers various sending options including email, SMS, push notifications, and social media.
• SFMC allows users to send emails to subscribers through Email Studio

• SMS messages can be sent through MobileConnect

• Push notifications can be sent through MobilePush

• Social media posts can be scheduled and sent through Social Studio

• SFMC also offers Journey Builder for automated multi-channel campaigns
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Q3. What is a/b test? how is winner version selected
Ans. 
A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better.
• A/B testing involves creating two versions of a webpage or app, with one element changed in the second version.

• The two versions are then shown to different groups of users, and their behavior is tracked to determine which version performs better.

• The winner version is selected based on statistical significance, w...read more
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Q4. Difference between journey builder & automation studio
Ans. 
Journey Builder is for creating personalized customer journeys, while Automation Studio is for automating repetitive tasks.
• Journey Builder is used for creating multi-channel customer journeys based on customer behavior and preferences.

• Automation Studio is used for automating repetitive tasks like data imports, file transfers, and email sends.

• Journey Builder allows for real-time personalization and customization of cust...read more
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Q5. Entry sources in journey builder
Ans. 
Entry sources in Journey Builder are the starting points for customer journeys.
• Entry sources can be data extensions, API events, Salesforce objects, or journey triggers.

• Data extensions can be used to import contacts into a journey.

• API events can be used to trigger a journey when a specific event occurs.

• Salesforce objects can be used to trigger a journey when a record is created or updated.

• Journey triggers can be used t...read more
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Q6. Difference between random split, decision split & engagement split
Ans. 
Random split is a random allocation of data, decision split is based on predetermined criteria, and engagement split is based on user behavior.
• Random split divides data randomly into groups for testing

• Decision split divides data based on predetermined criteria such as demographics or location

• Engagement split divides data based on user behavior such as clicks or time spent on a page

• Random split is useful for testing new...read more
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Q7. What is data extension and how to create it
Ans. 
A data extension is a table within Marketing Cloud that stores data and can be used for sending targeted emails.
• To create a data extension, go to Email Studio > Subscribers > Data Extensions > Create

• Choose the type of data extension you want to create (Standard or Filtered)

• Define the fields and data types for the data extension

• Set up any necessary relationships with other data extensions

• Import or manually enter data in
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Q8. Explain activities in automation studio
Ans. 
Automation Studio is a tool in Salesforce Marketing Cloud that allows users to automate marketing tasks and workflows.
• Create and schedule automation activities

• Import and export data

• Create and manage data extensions

• Create and manage queries

• Create and manage triggered sends

• Create and manage file transfers

• Create and manage custom activities
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Q9. Data import options in sfmc?
Ans. 
Salesforce Marketing Cloud offers various data import options.
• Data Extensions

• File Transfer

• API

• Salesforce Connector

• Marketing Cloud Connect
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Q10. Tell me about your pervious experience
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Write sql queries of join, groupby, update, delete, insert

Q1. Tell me about yourself
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Q2. Why do you want to work for our company
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Q3. Strengths & weakness
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