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I was interviewed in Jan 2025.
Developed a mobile app for tracking fitness goals
Researched user needs and preferences
Designed user-friendly interface for easy navigation
Implemented features such as goal setting, progress tracking, and workout logging
Collaborated with developers and testers to ensure smooth functionality
Received positive feedback from users on app store reviews
To increase AOV of Zepto, I will implement upselling and cross-selling strategies, offer bundle deals, and personalize recommendations.
Implement upselling and cross-selling strategies to encourage customers to purchase additional products or upgrade to higher-priced items.
Offer bundle deals to incentivize customers to buy multiple items at a discounted price.
Personalize recommendations based on customer preferences and...
Zepto feature allows users to create combos by bundling products together and selling them as a package.
Users can select multiple products and create a combo deal with a discounted price.
The combo feature helps increase average order value and incentivize customers to purchase more.
Zepto provides analytics on the performance of different combos to optimize sales strategy.
To grow Zepto fresh 5-6x, focus on user acquisition, retention, monetization, partnerships, and product innovation.
Implement targeted marketing campaigns to acquire new users.
Optimize user onboarding process to improve retention rates.
Introduce premium features or subscription plans for monetization.
Form strategic partnerships with complementary services or platforms.
Continuously innovate the product based on user feed
I was interviewed in Aug 2024.
Factors such as proximity to suppliers, transportation infrastructure, labor availability, and market demand are key parameters for selecting the location of a mother hub.
Proximity to suppliers to reduce transportation costs and lead times
Availability of transportation infrastructure for efficient distribution
Access to a skilled labor force for operations at the hub
Consideration of market demand and customer locations ...
Optimise operations by streamlining communication, inventory management, and logistics between dark stores and mother hubs.
Implement a robust inventory management system to track stock levels at both dark stores and mother hubs.
Utilize technology such as RFID tags or barcode scanners to improve accuracy and efficiency in inventory tracking.
Establish clear communication channels between dark stores and mother hubs to en...
What people are saying about Zepto
I was interviewed in Feb 2022.
Round duration - 60 Minutes
Round difficulty - null
The round tested me on my product designing and thinking abilities. The round focused on how I would go about solving problems and working on building products end-to-end.
I released the feature through a phased approach, starting with a small group of beta testers and gradually expanding to the entire user base. The final result was a successful launch with positive user feedback.
Started with a small group of beta testers
Gradually expanded to the entire user base
Received positive user feedback
Successful launch
I was interviewed before Mar 2023.
I applied via Referral and was interviewed before Dec 2023. There were 2 interview rounds.
Find the reason why AOV of Swiggy is declining
I applied via Campus Placement
Design a UX mockup for displaying nearest outlet for a multi-chain restaurant
Clarify if the user is searching for a specific location or their current location
Include a search bar and filters for cuisine, distance, and ratings
Display outlet details such as address, phone number, and hours of operation
Use map integration to show outlet locations and directions
Consider mobile-first design and optimize for smaller screens
The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.
Price should be competitive to attract customers
Target health-conscious individuals who prioritize fitness and healthy eating
Customer journey should focus on convenience and customiza...
I applied via Campus Placement
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
Key considerations: target market, pricing strategy, benefits and features, competition analysis
Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing
Driver matching algorithm: consider factors like proximity, availability, driver r...
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.
I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.
I will provide data and metrics to support my idea and show its po...
Parameters for designing restaurant recommendation algorithm for Swiggy
User's location and distance from the restaurant
User's previous orders and ratings
Restaurant's popularity and ratings
Cuisine type and availability
Time of day and day of the week
Special offers and discounts
Delivery time and availability
User's dietary preferences and restrictions
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
Include high-quality images of dishes
Provide detailed descriptions of dishes
Allow customers to filter by cuisine, price, and dietary restrictions
Include ratings and reviews from other customers
Enable easy customization of dishes
Provide recommendations based on customer preferences
Ensure the page is mobile-friendly
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
Create an onboarding process that guides users through the product's features and benefits
Develop tutorials that demonstrate how to use the top-selling items
Provide a comprehensive FAQ section that addresses common questions and concerns
Use personalized recommendations to suggest top-selling items based on user behavior and
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
We will analyze customer behavior and purchase history to offer personalized discounts.
We will implement dynamic pricing strategies to adjust prices based on market demand and competition.
We will communicate price-cuts and discounts effectively through targeted marketing campaigns.
We will continuously monitor an...
I applied via Campus Placement
I would recommend restaurants based on the user's location, cuisine preferences, and popular restaurants in the area.
Use the user's phone number to determine their location
Ask the user for their cuisine preferences during the onboarding process
Recommend popular restaurants in the area based on user reviews and ratings
Use machine learning algorithms to personalize recommendations based on user behavior
If swiggy wants to increase the average value per order, how will you go about it?
I applied via Campus Placement
I was interviewed before Sep 2022.
An app similar to Uber for kids, providing safe and reliable transportation services for children.
Parents can schedule rides for their children through the app
Drivers are thoroughly vetted and background checked for safety
Real-time tracking and notifications for parents to monitor their child's journey
Option for parents to set restrictions on drop-off locations and who can pick up the child
Emergency contact feature for...
The success of Google Pay can be measured through user adoption rates, transaction volume, customer satisfaction, and revenue generated.
User adoption rates: Tracking the number of users who have downloaded and actively use the Google Pay app.
Transaction volume: Monitoring the total value and frequency of transactions processed through Google Pay.
Customer satisfaction: Conducting surveys or analyzing feedback to gauge u...
Some of the top questions asked at the Zepto Product Manager 2 interview -
based on 2 interviews
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