Vaidam Health Private Limited Interview Questions and Answers

Q1. How does campaign add the account
Ans. 
Campaigns are added to the account by creating new campaigns within the Google Adwords platform.
• Campaigns can be added manually by selecting the 'New Campaign' option in the Adwords dashboard.

• Campaigns can also be added through bulk uploads using spreadsheets or third-party tools.

• Each campaign is associated with specific settings, targeting options, and ad creatives.

• Campaigns can be organized into different ad groups t...read more
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Q2. What was bid strategy
Ans. 
Bid strategy is a set of rules and goals used to determine how much to bid on keywords in online advertising campaigns.
• Bid strategy helps optimize ad spend and maximize ROI

• Common bid strategies include manual CPC, target CPA, and enhanced CPC

• Bid strategies can be adjusted based on campaign goals and performance metrics
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You will be asked to write an article on the given topic based on which further rounds of interview would be conducted.

Q1. Work experience
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Q2. Difference between copy writing and content writing.
Ans. 
Copywriting focuses on persuading and selling, while content writing focuses on informing and engaging.
• Copywriting is more sales-oriented, aiming to persuade the audience to take a specific action.

• Content writing is more informative and engaging, providing valuable information to the audience.

• Copywriting is often used in advertisements, sales pages, and promotional materials.

• Content writing is commonly found in blog po...read more
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Q3. How does AI impact content writing credibility? How will you bypass it?
Ans. 
AI can impact content writing credibility by generating fake news or plagiarized content. To bypass it, writers can focus on creating original, high-quality content.
• AI can be used to generate fake news or plagiarized content, which can harm the credibility of content writing.

• Writers can bypass AI by focusing on creating original, high-quality content that adds value to the reader.

• Utilizing fact-checking tools and condu...read more
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Q4. What are the types of content you see on Vaidam's website?
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Q5. What is CTR, SEO optimization etc.?
Ans. 
CTR stands for Click-Through Rate, a metric used to measure the ratio of clicks to impressions. SEO optimization refers to strategies to improve a website's visibility in search engine results.
• CTR is calculated by dividing the number of clicks by the number of impressions and multiplying by 100.

• SEO optimization involves techniques like keyword research, on-page optimization, and link building to improve a website's ran...read more
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To run search Campaigns

Q1. How to run Google campaign
Ans. 
To run a Google campaign, set clear goals, target the right audience, create compelling ad copy, optimize keywords, and track performance.
• Set clear goals for the campaign

• Identify and target the right audience

• Create compelling ad copy that resonates with the audience

• Optimize keywords for better visibility and relevance

• Track performance using Google Analytics and adjust the campaign accordingly
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Q1. About Salary and joining
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Q1. Try to build a personal connection with the person interviewing prepare your mind like you already know the person as a friend, smile more, laugh, don't keep fidgeting and stick to your answers it makes yo...read more
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