Premium Employer

i

This company page is being actively managed by upGrad Team. If you also belong to the team, you can get access from here

upGrad Verified Tick

Compare button icon Compare button icon Compare

Proud winner of ABECA 2024 - AmbitionBox Employee Choice Awards

zig zag pattern zig zag pattern

Filter interviews by

upGrad Social Media Marketer Interview Questions and Answers

Updated 14 Apr 2023

upGrad Social Media Marketer Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Job Portal and was interviewed in Mar 2023. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(3 Questions)

  • Q1. What do you done in your social media marketing internship
  • Ans. I learnt in my internship that is how to making a Facebook ads and using hashtags and sell the courses etc.
  • Answered Anonymously
  • Q2. How to sell your course
  • Ans. 

    To sell your course, create compelling content, target the right audience, leverage social media platforms, offer incentives, and provide testimonials.

    • Create compelling content that highlights the value and benefits of your course

    • Identify and target the right audience through market research and segmentation

    • Leverage social media platforms to promote your course through engaging posts, videos, and ads

    • Offer incentives su...

  • Answered by AI
  • Q3. You know what is UpGrad?
  • Ans. UpGrad is a platform which provide online courses and training.
  • Answered Anonymously

Interview Preparation Tips

Interview preparation tips for other job seekers - Please complete study about the company before interview .

Interview questions from similar companies

Interview experience
1
Bad
Difficulty level
-
Process Duration
-
Result
Selected Selected
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. This 1 st round ask only previous work experience
  • Q2. 1st round interview related to work. Profile.
Round 3 - One-on-one 

(1 Question)

  • Q1. Discuss only marketing related campaign and Activity.

Interview Preparation Tips

Interview preparation tips for other job seekers - In a high-pressure job you will only survive for 3 to 4 months.
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
No response

I applied via Walk-in and was interviewed in Apr 2023. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Do not use an unprofessional email address such as cool_boy@email.com. It shows a lack of professionalism by the candidate.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Tell us about your new campaign
  • Ans. 

    Our new campaign focuses on promoting our eco-friendly products and encouraging customers to make sustainable choices.

    • The campaign includes social media ads, email newsletters, and in-store displays showcasing our eco-friendly products.

    • We are partnering with local environmental organizations to host events and workshops on sustainable living.

    • We are offering discounts and rewards to customers who make sustainable choice...

  • Answered by AI
Round 3 - HR 

(3 Questions)

  • Q1. Tell me about yourself Why are you interested in this positiom
  • Ans. 

    I am a marketing professional with 5 years of experience. I am interested in this position because it aligns with my career goals and offers opportunities for growth.

    • I have a Bachelor's degree in Marketing and have worked in various marketing roles for the past 5 years

    • I am passionate about developing and executing successful marketing campaigns

    • I am excited about the opportunity to work with a dynamic team and contribut...

  • Answered by AI
  • Q2. What is marketing trend
  • Ans. 

    Marketing trend refers to the current direction in which marketing strategies and techniques are evolving.

    • Personalization and customization of marketing messages

    • Increased use of social media and influencer marketing

    • Growing importance of video content

    • Rise of artificial intelligence and machine learning in marketing

    • Shift towards experiential marketing

    • Increased focus on sustainability and ethical marketing practices

  • Answered by AI
  • Q3. How do you manage new product launch
  • Ans. 

    I manage new product launch by creating a comprehensive plan and collaborating with cross-functional teams.

    • Develop a launch plan with clear objectives, target audience, messaging, and tactics

    • Collaborate with cross-functional teams such as product development, sales, and marketing to ensure alignment and execution

    • Conduct market research to understand customer needs and preferences

    • Create a timeline and budget for the lau...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be ready with your resume, Answer all the questions without hesitation

I applied via Approached by Company and was interviewed in Jan 2021. There were 3 interview rounds.

Interview Questionnaire 

6 Questions

  • Q1. Why should we hire you
  • Q2. How will you generate customers with less investment
  • Ans. 

    By leveraging social media, referral programs, and targeted email campaigns.

    • Utilize social media platforms to reach a wider audience and engage with potential customers

    • Implement a referral program to incentivize current customers to bring in new business

    • Create targeted email campaigns to reach out to specific demographics or individuals

    • Partner with complementary businesses to cross-promote products or services

    • Attend in...

  • Answered by AI
  • Q3. What do you know about Byjus
  • Q4. What is the current market trend for education
  • Ans. 

    The current market trend for education is towards online learning and personalized education.

    • Online learning is becoming more popular due to its convenience and accessibility.

    • Personalized education is gaining traction as it caters to individual learning needs.

    • There is also a growing interest in vocational education and skills-based training.

    • The use of technology in education is increasing, with virtual and augmented re...

  • Answered by AI
  • Q5. Why is Byjus preferred by students than other ed tech products
  • Ans. 

    Byjus offers personalized learning experience with engaging content and interactive features.

    • Byjus provides adaptive learning with personalized content based on student's learning pace and style.

    • Byjus offers interactive features like quizzes, games, and simulations to make learning fun and engaging.

    • Byjus has a team of experienced teachers who provide doubt-solving sessions and mentorship to students.

    • Byjus offers a wide...

  • Answered by AI
  • Q6. What are the key Advantages of using Byjus products by a student.
  • Ans. 

    Byjus products offer personalized learning, interactive content, and convenience to students.

    • Byjus products provide personalized learning experience to students based on their learning pace and style.

    • The interactive content of Byjus products makes learning engaging and interesting for students.

    • Byjus products offer convenience to students as they can learn anytime, anywhere using their mobile devices.

    • Byjus products prov...

  • Answered by AI

Interview Preparation Tips

Topics to prepare for BYJU'S Marketing Manager interview:
  • Market trends
  • edtech
  • B2B Marketing
  • Btl
  • pitching
Interview preparation tips for other job seekers - Learn more about the company and it’s performance,market trends,
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Job Portal and was interviewed before Aug 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Be truthful in your resume. It is very easy to catch false or lies during the interview by asking basic questions.
View all tips
Round 2 - One-on-one 

(3 Questions)

  • Q1. Estimate the size of computer market in India
  • Ans. 

    The computer market in India is estimated to be worth around $10 billion annually.

    • The computer market in India includes sales of desktops, laptops, tablets, and accessories.

    • Major players in the Indian computer market include HP, Dell, Lenovo, and Asus.

    • The market is driven by increasing demand for personal computers and laptops for both work and leisure purposes.

  • Answered by AI
  • Q2. Tell me about yourself
  • Q3. Why a job in marketing
Round 3 - One-on-one 

(2 Questions)

  • Q1. What do you understand from BTL Marketing
  • Ans. 

    BTL Marketing refers to Below The Line Marketing, which involves direct communication with customers through non-traditional channels.

    • BTL Marketing focuses on targeted and personalized communication

    • It includes activities such as direct mail, email marketing, sponsorships, events, and promotions

    • BTL Marketing is often used to create a more personal connection with customers and drive immediate sales

  • Answered by AI
  • Q2. How will you generate leads for the business
  • Ans. 

    I will generate leads through a combination of digital marketing strategies, networking events, and targeted advertising campaigns.

    • Utilize social media platforms to engage with potential customers and drive traffic to the business website

    • Attend industry events and conferences to network with potential clients and partners

    • Implement targeted advertising campaigns on platforms like Google Ads and Facebook Ads to reach spe...

  • Answered by AI
Interview experience
3
Average
Difficulty level
Hard
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via LinkedIn and was interviewed before Aug 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Be honest with your years of experience. All information you share will be verified at the time of joining.
View all tips
Round 2 - One-on-one 

(4 Questions)

  • Q1. Marketing and Sales related questions
  • Q2. Experience related questions
  • Q3. Profile related questions
  • Q4. Question related to Market planning
Interview experience
2
Poor
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. Please elaborate on your work experience

Interview Preparation Tips

Interview preparation tips for other job seekers - Nil

I applied via AmbitionBox and was interviewed in Apr 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - Group Discussion 

About byjus team and sales

Interview Preparation Tips

Interview preparation tips for other job seekers - Ambitions is very helpful for all for jobs
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Double-check your resume for any spelling mistakes. The recruiter may consider spelling mistakes as careless behavior or poor communication skills.
View all tips
Round 2 - HR 

(1 Question)

  • Q1. Discussed with current role and other details.
Round 3 - Technical 

(1 Question)

  • Q1. About the job role and planning about the business.

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident and explain everything what you know , and interact with interviewer

I applied via Naukri.com and was interviewed before Jun 2020. There were 3 interview rounds.

Interview Questionnaire 

2 Questions

  • Q1. Writing assignment on education
  • Q2. Written assignment

Interview Preparation Tips

Interview preparation tips for other job seekers - Prepare for the role.

upGrad Interview FAQs

How many rounds are there in upGrad Social Media Marketer interview?
upGrad interview process usually has 2 rounds. The most common rounds in the upGrad interview process are Resume Shortlist and HR.

Tell us how to improve this page.

upGrad Social Media Marketer Interview Process

based on 1 interview

Interview experience

5
  
Excellent
View more
Join upGrad 10M+ learners have transformed their careers - now it’s your turn.

Interview Questions from Similar Companies

BYJU'S Interview Questions
3.1
 • 2.1k Interviews
Planet Spark Interview Questions
3.7
 • 362 Interviews
Whitehat jr Interview Questions
3.4
 • 262 Interviews
Unacademy Interview Questions
3.0
 • 206 Interviews
Physicswallah Interview Questions
3.8
 • 197 Interviews
Vedantu Interview Questions
3.3
 • 185 Interviews
NxtWave Interview Questions
3.8
 • 179 Interviews
Simplilearn Interview Questions
3.2
 • 102 Interviews
Skill Lync Interview Questions
3.1
 • 90 Interviews
View all
Admission Counsellor
568 salaries
unlock blur

₹2 L/yr - ₹10 L/yr

Academic Counsellor
303 salaries
unlock blur

₹3 L/yr - ₹11.2 L/yr

Senior Academic Counsellor
239 salaries
unlock blur

₹4 L/yr - ₹14 L/yr

Senior Admission Counsellor
228 salaries
unlock blur

₹4.8 L/yr - ₹15.2 L/yr

Senior Associate
208 salaries
unlock blur

₹3.2 L/yr - ₹13 L/yr

Explore more salaries
Compare upGrad with

Simplilearn

3.2
Compare

Unacademy

3.0
Compare

BYJU'S

3.1
Compare

Whitehat jr

3.4
Compare
Did you find this page helpful?
Yes No
write
Share an Interview