Unimrkt Research
Logivention Interview Questions and Answers
Q1. What will you call the most relevant data source for any secondary serch?
Academic journals are the most relevant data source for any secondary search.
Academic journals contain peer-reviewed research articles and studies.
They provide in-depth analysis and findings on specific topics.
Authors in academic journals are experts in their field, ensuring credibility and accuracy.
Access to academic journals may require subscriptions or institutional access.
Examples: JSTOR, PubMed, ScienceDirect.
Q2. Are you familiar with Primary and Secondary Research? Can you please explan each?
Primary research involves collecting data directly from original sources, while secondary research involves analyzing existing data collected by others.
Primary research involves conducting surveys, interviews, experiments, etc. to gather new data.
Secondary research involves analyzing data from books, articles, reports, etc. that have already been published.
Primary research is time-consuming and expensive, but provides original and specific information.
Secondary research is co...read more
Q3. Difference between primary and secondary research, Qualitative and Quantitative research.
Primary vs Secondary, Qualitative vs Quantitative research
Primary research involves collecting new data through surveys, interviews, etc. while secondary research involves analyzing existing data.
Qualitative research is exploratory and subjective, while quantitative research is numerical and objective.
Examples of primary research include focus groups and surveys, while examples of secondary research include literature reviews and data analysis.
Qualitative research methods inc...read more
Q4. What do you know about market estimation?
Market estimation is the process of determining the size, value, and potential of a market.
Market estimation involves analyzing data and trends to forecast the demand and growth of a market.
It helps businesses make informed decisions about product development, pricing, and market entry strategies.
Methods used for market estimation include surveys, interviews, data analysis, and statistical modeling.
Market estimation can be done for specific industries, products, or geographic...read more
Q5. Difference between Qualitative and Quantitative Research
Qualitative research focuses on understanding behaviors, attitudes, and experiences through observation, while quantitative research focuses on numerical data and statistical analysis.
Qualitative research is exploratory and seeks to understand the 'why' and 'how' behind a phenomenon.
Quantitative research is conclusive and focuses on measuring the 'what' and 'how much' of a phenomenon.
Qualitative research uses methods like interviews, focus groups, and observations to gather d...read more
Q6. Difference between Primary and secondary research
Primary research involves collecting data firsthand, while secondary research involves analyzing existing data.
Primary research is conducted by the researcher themselves, through methods like surveys, interviews, and experiments.
Secondary research involves analyzing data that has already been collected by someone else, such as government reports, academic studies, or market research.
Primary research is more time-consuming and expensive but provides original and specific data,...read more
Q7. Can you do the data collection
Yes, I have experience in data collection for research projects.
I have experience in designing data collection methods such as surveys, interviews, and observations.
I am proficient in using data collection tools and software like Qualtrics, SurveyMonkey, and REDCap.
I have conducted data collection for previous research projects on topics such as public health and education.
Q8. What is market research
Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.
Involves collecting data on consumer preferences, trends, and competitors
Helps businesses understand their target market and make strategic decisions
Can include surveys, focus groups, and data analysis
Used to identify opportunities for growth and assess market demand
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