Unimrkt Research Research Associate Interview Questions and Answers

Market research is the process of gathering, analyzing, and interpreting information about a market to make informed business decisions.

• Involves collecting data on consumer preferences, trends, and competitors

• Helps businesses understand their target market and make strategic decisions

• Can include surveys, focus groups, and data analysis

• Used to identify opportunities for growth and assess market demand

Yes, I have experience in data collection for research projects.

• I have experience in designing data collection methods such as surveys, interviews, and observations.

• I am proficient in using data collection tools and software like Qualtrics, SurveyMonkey, and REDCap.

• I have conducted data collection for previous research projects on topics such as public health and education.

Qualitative research focuses on understanding behaviors, attitudes, and experiences through observation, while quantitative research focuses on numerical data and statistical analysis.

• Qualitative research is exploratory and seeks to understand the 'why' and 'how' behind a phenomenon.

• Quantitative research is conclusive and focuses on measuring the 'what' and 'how much' of a phenomenon.

• Qualitative research uses meth...read more

Primary research involves collecting data firsthand, while secondary research involves analyzing existing data.

• Primary research is conducted by the researcher themselves, through methods like surveys, interviews, and experiments.

• Secondary research involves analyzing data that has already been collected by someone else, such as government reports, academic studies, or market research.

• Primary research is more time-c...read more

Primary research involves collecting data directly from original sources, while secondary research involves analyzing existing data collected by others.

• Primary research involves conducting surveys, interviews, experiments, etc. to gather new data.

• Secondary research involves analyzing data from books, articles, reports, etc. that have already been published.

• Primary research is time-consuming and expensive, but prov...read more

Primary vs Secondary, Qualitative vs Quantitative research

• Primary research involves collecting new data through surveys, interviews, etc. while secondary research involves analyzing existing data.

• Qualitative research is exploratory and subjective, while quantitative research is numerical and objective.

• Examples of primary research include focus groups and surveys, while examples of secondary research include litera...read more