Market Research Future Reports Interview Questions and Answers

Market sizing involves estimating the potential sales revenue of a product or service in a specific market.

• Identify the target market segment(s)

• Gather data on the total addressable market (TAM)

• Calculate the serviceable available market (SAM)

• Estimate the share of market potential (SOM)

• Consider factors like market trends, competition, and pricing

• Use bottom-up or top-down approach for estimation

Different business techniques refer to various strategies and methods used by companies to achieve their goals and objectives.

• One common business technique is SWOT analysis, which helps identify strengths, weaknesses, opportunities, and threats.

• Another technique is benchmarking, where companies compare their performance against industry leaders to improve their processes.

• Business process reengineering involves redesign...read more

Market research methodologies are techniques used to gather information about a target market or audience.

• Qualitative research methods involve open-ended questions, focus groups, and interviews to gather in-depth insights.

• Quantitative research methods involve surveys, questionnaires, and data analysis to gather statistical data.

• Secondary research involves analyzing existing data and reports to gather information about ...read more