Touchstone Infotech Interview Questions, Process, and Tips

Q1. No qualifications were discussed, more personal details were asked
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Simple graphic design assigment

Q1. Basic questions
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Q2. You will get the job if you can design. Theres no growth.
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Q1. How does optimizing website speed impact search engine ranking?
Ans. 
Optimizing website speed positively impacts search engine ranking by improving user experience, reducing bounce rates, and increasing crawlability.
• Faster loading times lead to better user experience, which can result in lower bounce rates and higher engagement metrics.

• Search engines like Google prioritize fast-loading websites in their ranking algorithms.

• Improved website speed can also enhance crawlability, allowing se...read more
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Q2. What is the importance of XML sitemaps in SEO?
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XML sitemaps help search engines easily discover and index all the pages on a website.
• XML sitemaps provide a roadmap for search engines to crawl and index all important pages on a website.

• They can include metadata about each URL, such as when it was last updated or how often it changes.

• XML sitemaps can help improve the visibility of a website's pages in search engine results.

• They can also help identify and fix any craw...read more
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Q3. How can implementing structured data enhance your website's search performance?
Ans. 
Implementing structured data can enhance search performance by providing search engines with more context about your content.
• Structured data helps search engines understand the content on your website more easily

• It can lead to rich snippets in search results, increasing visibility and click-through rates

• Structured data can improve the accuracy of search engine results, leading to higher rankings

• Examples of structured d...read more
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Q4. How does internal linking contribute to better SEO performance?
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Internal linking helps search engines understand the structure of your website and improves user experience.
• Internal linking helps distribute link equity throughout your website, boosting the SEO performance of all pages.

• It helps search engines discover and index new pages on your website more efficiently.

• Internal links can guide users to related content, increasing engagement and reducing bounce rates.

• Using descriptiv...read more
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Q5. How does the crawl budget affect how search engine index your website?
Ans. 
Crawl budget impacts how search engines prioritize and index website pages.
• Crawl budget determines how often search engines crawl and index your website.

• Pages with higher crawl budget are more likely to be indexed and ranked higher in search results.

• Optimizing site speed, fixing crawl errors, and improving internal linking can help maximize crawl budget.

• Prioritize important pages for crawling to ensure they are indexed
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Q1. To know basic details about my profile, if I match the profile criteria and company matches my expectations.
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There was a task provided to me for the role and I had to submit it within the provided timeline.

Q1. It was more related to my assignment, skills, and past experience. Situations I handled in the past. More of a practical round.
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Q1. Final discussion round.
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Q1. Difference between reach and engagement?
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Q1. Are you planning pregnancy?
Ans. 
It is not appropriate to ask about pregnancy in a job interview as it is a personal matter.
• Politely redirect the conversation back to your qualifications and experience

• Explain that personal matters such as family planning are not relevant to the job

• Express that you are focused on your career and committed to your work
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Q2. Are you comfortable working late nights?
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
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Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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