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Technology can be used in marketing-communication to enhance reach, engagement and personalization.
Social media platforms for targeted advertising and customer engagement
Email marketing automation for personalized communication
Chatbots for instant customer support and lead generation
Data analytics for measuring and optimizing marketing campaigns
Virtual and augmented reality for immersive brand experiences
Influencer mar...
Marketing-communication benefits include increased brand awareness, customer engagement, and sales.
Increased brand awareness through targeted messaging and advertising
Improved customer engagement through social media and email marketing
Higher sales through effective communication of product benefits and promotions
I applied via Referral and was interviewed in Sep 2020. There were 4 interview rounds.
I applied via Company Website and was interviewed in Nov 2020. There were 3 interview rounds.
I applied via Campus Placement
My final year project was on developing a web-based inventory management system using Java and MySQL.
Developed using Java and MySQL
Web-based inventory management system
Implemented basic OOPs concepts
Used MVC architecture for better code organization
Included features like user authentication, product management, and order tracking
I applied via LinkedIn and was interviewed before Jun 2021. There were 2 interview rounds.
They give some topics related to present situation like in my GD in 2020 co. HR give topics related to that situation in our country like difference between offline education and online education system. and covid-19 pandemic related topics.
I applied via Naukri.com and was interviewed in Sep 2021. There were 2 interview rounds.
Types of test steps in software testing
Unit testing - testing individual units or components of the software
Integration testing - testing how different units or components work together
System testing - testing the entire system as a whole
Acceptance testing - testing if the software meets the requirements and is ready for release
Regression testing - testing to ensure that changes or updates to the software did not intro...
Answering questions about transformation and lookup types used in a project
Transformation types used in the project may include data mapping, aggregation, filtering, and sorting
Lookup is a process of searching for a specific value in a table or database
Types of lookup include exact match, range match, and fuzzy match
Questions about organization may refer to project management, team collaboration, or software developmen
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AST Consultant
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| ₹2.2 L/yr - ₹5.8 L/yr |
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