Swiggy Sales Manager Interview Questions, Process, and Tips

Q1. Generic Questions asked
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Q2. Basic Introduction and past experience
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Q1. Generic Questions asked
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Q1. Get a hike of 70 F - 30 V ratio
Ans. 
To achieve a 70 F - 30 V ratio hike, focus on increasing fixed costs while maintaining variable costs at a lower level.
• Increase fixed costs by investing in infrastructure or technology upgrades

• Negotiate better deals with suppliers to reduce variable costs

• Implement cost-saving measures in operations to keep variable costs in check

• Focus on increasing sales volume to offset the impact of higher fixed costs
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Q1. Why choosing food tech?
Ans. 
I chose food tech because of my passion for innovation in the food industry and the opportunity to improve efficiency and sustainability.
• Passion for innovation in the food industry

• Opportunity to improve efficiency and sustainability

• Interest in the intersection of technology and food

• Excited about the potential for growth and impact in the food tech sector
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Q2. Difference between sales and marketing?
Ans. 
Sales focuses on selling products or services directly to customers, while marketing involves creating awareness and interest in those products or services.
• Sales involves direct interaction with customers to make a sale, while marketing involves creating strategies to attract and retain customers.

• Sales is more focused on closing deals and generating revenue, while marketing is focused on building brand awareness and re...read more
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Q3. What are the revenue generation methods used by Swiggy?
Ans. 
Swiggy uses various revenue generation methods including commission fees from restaurants, delivery fees from customers, and advertising partnerships.
• Commission fees from partner restaurants for every order placed through the platform

• Delivery fees charged to customers for each order delivered

• Advertising partnerships with restaurants and brands to promote their products on the platform
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Q1. What type of video test was used for the advertisement?
Ans. 
The advertisement used a split test video format to compare the effectiveness of different video versions.
• A/B testing was conducted with multiple video variations to determine which one performed best

• Each version of the video was shown to different segments of the target audience

• Metrics such as click-through rates, conversion rates, and engagement were analyzed to determine the most effective video
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Q2. What are the theoretical concepts involved in calculating total revenue?
Ans. 
Theoretical concepts involved in calculating total revenue include price elasticity, demand curve analysis, and revenue maximization.
• Price elasticity of demand: Measures how changes in price affect the quantity demanded.

• Demand curve analysis: Examines the relationship between price and quantity demanded to determine optimal pricing strategies.

• Revenue maximization: Focuses on maximizing total revenue by finding the pric...read more
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Hackerearth, 1 hour, logical reasoning

Calls getting increased . TPC getting increased

Situational based questions

Q1. Asked situation based questions
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Q2. How would you on-board restaurant.
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