Swiggy Director Product Development Interview Questions and Answers

Q1. Introduction about myself
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Q2. Case Study based on rider retention
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Q1. Introductory questions about me and my work in Paytm. (just 5-7 mins)
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Q2. How will you design a solution for Bangalore traffic?
Ans. 
Designing a solution for Bangalore traffic requires a multi-faceted approach.
• Conduct a thorough analysis of traffic patterns and identify bottlenecks

• Implement smart traffic management systems such as intelligent traffic signals and real-time traffic updates

• Encourage the use of public transportation and carpooling through incentives and infrastructure improvements

• Promote the use of bicycles and walking by creating dedic...read more
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Q3. How will you measure the success of Google Photos?
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Success of Google Photos will be measured by user engagement, retention, and growth.
• Track the number of active users and their frequency of use

• Monitor user retention rate and identify reasons for churn

• Analyze user feedback and ratings to identify areas of improvement

• Measure the growth of the user base and market share

• Track revenue generated through premium features and advertising

• Compare performance against competitors
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Q1. How will launch the Air conditioner category on Flipkart?
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Launch Air conditioner category on Flipkart by creating a comprehensive marketing strategy.
• Conduct market research to identify target audience and their preferences

• Collaborate with top AC brands to offer a wide range of products

• Create a user-friendly interface for easy navigation and purchase

• Offer competitive pricing and discounts to attract customers

• Launch a promotional campaign across various channels to create buzz

• P...read more
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Q2. Customers are not convinced about buying ACs online. How will you change the online experience so that it is at par/better with offline?
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Q3. Customers are going to take time to get habituated to buying ACs online, uou are considering Offline Stores. How will decided the go/no go?
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We will conduct market research and analyze the cost-benefit of offline stores.
• Conduct market research to understand customer behavior and preferences.

• Analyze the cost-benefit of offline stores, including rent, staffing, and inventory costs.

• Consider the potential increase in sales and customer reach with offline stores.

• Evaluate the competition and their distribution channels.

• Make a data-driven decision based on the res...read more
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Q1. How will you handle PM/Developer conflict?
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I will encourage open communication and collaboration to resolve conflicts.
• Encourage both parties to express their concerns and listen actively

• Identify common goals and work towards achieving them

• Facilitate compromise and find win-win solutions

• Involve higher management if necessary

• Provide constructive feedback and recognize achievements

• Example: If a developer disagrees with a PM's decision, I will listen to their conce...read more
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Q2. How do you measure product quality?
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Product quality can be measured through customer feedback, testing, and adherence to industry standards.
• Collect customer feedback through surveys, reviews, and ratings

• Conduct testing to ensure functionality, usability, and performance

• Adhere to industry standards and regulations

• Track and analyze metrics such as defect rate, customer satisfaction, and retention

• Continuously improve and iterate based on feedback and data

• Ex...read more
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Q3. What do you do if engineering lead refuses to build a particular feature?
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Collaborate with engineering lead to understand their concerns and find a solution together.
• Listen to the engineering lead's concerns and try to understand their perspective.

• Discuss the importance of the feature and how it aligns with the product roadmap.

• Explore alternative solutions or compromises that could address the engineering lead's concerns.

• If necessary, escalate the issue to higher management for resolution.

• Ul...read more
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Q1. Introductory questions (Tell me about yourself, etc.)
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Q2. Why are you interviewing at Flipkart?
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Q3. If you had offers from Amazon and Flipkart which would you join? Why?
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Q4. How will you launch a grocery service for Flipkart?
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To launch a grocery service for Flipkart, I would focus on building a strong supply chain, partnering with local grocery stores, and creating a user-friendly app.
• Build a strong supply chain to ensure timely delivery of fresh groceries

• Partner with local grocery stores to expand the product range and reach

• Create a user-friendly app with features like easy navigation, personalized recommendations, and multiple payment opt...read more
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Q1. This was a product design round where I was asked to design a product which will help to bring together all interested outdoor game players in a gated community. This should address their schedules, availa...read more
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Q1. This was a very long round ~1 hr 45 minutes and most crucial after which rest 2 rounds seemed more like a discussion, probably because I am not from Tech. background. It had multiple questions.
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Q2. It started with a question on my hobbies (car, bike, motorsports, tuning scene) etc., followed by a talk about car/bike tuners in India, followed by my interest in & understanding of the 2nd hand car mark...read more
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Q1. As I am not from tech. background, the questions were designed to find out my understanding of the tech. ecosystem, the team dynamics, how will I handle or prioritize different situations at the job etc. I...read more
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Q1. Convince a big electronics firm to choose Flipkart and e-retail and not go to offline shops.
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Flipkart offers a wider reach, cost-effective solutions, and better customer insights compared to offline shops.
• Flipkart has a larger customer base and can reach customers in remote areas where offline shops may not be present.

• E-retail is more cost-effective as it eliminates the need for physical stores and reduces overhead costs.

• Flipkart provides better customer insights through data analytics, which can help the elec...read more
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Q2. How will I predict the weekly demand of air conditioners at SKU level for every Pin code of the country.
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To predict weekly demand of air conditioners at SKU level for every Pin code of the country, we can use historical sales data, weather forecasts, and demographic information.
• Analyze historical sales data to identify trends and patterns

• Consider weather forecasts to anticipate demand during hot weather

• Use demographic information to understand consumer behavior in different regions

• Utilize machine learning algorithms to im...read more
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How to reduce number of SLA breaches (essentially mismatch between promised delivery time and actual delivery time) in Flipkart’s supply chain?

Assume Virat Kohli comes to you and tell you that his batting average and strike rate have been dropping in the last 3 months and asks you to find a solution. How would you solve his problem?

Q1. Past work experience. What product you worked on? What were its applications?
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Q2. Product/System architecture of the product you worked on.
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Q3. How you handle conflicts between development team and customer regarding timelines etc?
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Q4. What are the things you would do differently in your past company if you were the PM?
Ans. 
If I were the PM in my past company, I would focus on improving communication and collaboration among teams.
• I would establish regular cross-functional meetings to ensure everyone is on the same page.

• I would encourage open communication and feedback to improve product development.

• I would prioritize user research and involve all teams in the process to ensure a user-centric approach.

• I would implement agile methodologies ...read more
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Q1. Design an elevator system for a building?
Ans. 
Designing an elevator system for a building
• Determine the number of floors and the maximum number of people per elevator

• Consider peak hours and traffic flow

• Include emergency features such as alarms and backup power

• Incorporate smart technology for efficient operation

• Ensure compliance with safety regulations and accessibility standards
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Q2. Most challenging thing in past work ex?
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Q3. Describe a situation where you faced failure in your work?
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Q4. If you could change something in your past work ex what would it be?
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Q1. If Flipkart wants to enter into selling Jewelry what should it do?
Ans. 
Flipkart should conduct market research, partner with trusted jewelry brands, ensure quality control, and provide a seamless online shopping experience.
• Conduct market research to understand the demand for jewelry online

• Partner with trusted jewelry brands to offer a wide range of products

• Ensure quality control by verifying the authenticity and purity of the jewelry

• Provide a seamless online shopping experience with detai...read more
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Q1. One arithmetic problem, one product design problem based on my hobby, gave me some numbers for the metrics of the product and was asked to analyze.
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Q1. Price & Cost Structure if Flipkart rents heavy home appliances instead of selling. Where can it save money?
Ans. 
Renting heavy home appliances instead of selling - cost-saving measures for Flipkart
• Reduced inventory costs as fewer appliances need to be purchased and stored

• Lower transportation costs as appliances can be rented out from local warehouses instead of being shipped from a central location

• Less need for after-sales service and support as appliances are returned after use

• Potential for higher profit margins as rental fees c...read more
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Q1. Design a smart dialer app ( No voice/NLP).
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A smart dialer app that suggests contacts based on time, location, and frequency of calls.
• Uses machine learning algorithms to predict and suggest contacts

• Integrates with calendar and location data to suggest relevant contacts

• Allows users to set preferences and prioritize contacts

• Provides analytics on call history and usage patterns
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Q2. Tell me a situation when you had to convince the founder of the startup about a decision opposing his view.
Ans. 
Convincing a startup founder about a decision opposing his view
• Identified the problem and presented data to support my decision

• Listened to the founder's concerns and addressed them

• Collaborated with the team to come up with a compromise

• Presented a clear plan of action and potential outcomes

• Followed up to ensure the decision was successful
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Q1. Why Product?
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Product management is the perfect blend of creativity, strategy, and execution.
• Product management allows me to work on innovative solutions that solve real-world problems.

• I enjoy collaborating with cross-functional teams to bring a product to market.

• Product management provides the opportunity to continuously learn and grow in a dynamic industry.

• I am passionate about creating products that improve people's lives and mak...read more
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Q2. How will you deal with engineering team in a prioritization conflict?
Ans. 
I will collaborate with the engineering team to understand their concerns and work towards a mutually beneficial solution.
• Listen to the engineering team's concerns and priorities

• Explain the business goals and priorities

• Work together to find a solution that meets both business and engineering needs

• Consider the impact on customers and stakeholders

• Communicate the decision and reasoning clearly to all parties involved
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Q3. If given a team of 10 fresher engineers, what criteria will you consider to pick 5 of them to make a feature?
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Criteria for selecting 5 fresher engineers for a feature
• Assess their technical skills and knowledge

• Evaluate their ability to work in a team

• Consider their communication and problem-solving skills

• Look for a diverse set of perspectives and backgrounds

• Assess their willingness to learn and adapt

• Consider their passion and motivation for the project
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Facebook’s DAU(Daily Active Users) has been decreasing w-o-w for last 3 weeks. As a growth manager for Facebook, how will you identify and resolve the problem.

Q1. Describe 1 project from your past experience that you like and implemented from end-to-end.
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Q2. Design a movie-booking app for elder people (someone who is not very tech-savvy and just started using smartphones).
Ans. 
A movie-booking app designed for elder people who are not tech-savvy.
• Simple and intuitive user interface with large fonts and buttons.

• Option to book tickets over the phone with customer support.

• Ability to filter movies by genre and language.

• Option to save favorite theaters and movies for easy access.

• Integration with Google Maps for easy navigation to theaters.

• Option to receive reminders for upcoming movies and showtime...read more
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Q1. There is a Product Category on Flipkart which has seasonal demand such as ACs. What stress does this unpredictable seasonal demand have on Flipkart’s supply chain? Assume a Stock and Sell model.
Ans. 
Seasonal demand products like ACs can stress Flipkart's supply chain in a Stock and Sell model.
• The supply chain needs to be prepared for sudden spikes in demand during peak season.

• Inventory management becomes crucial to avoid stockouts or overstocking.

• Logistics and delivery operations need to be optimized to handle increased volume.

• Marketing and promotions should be planned in advance to create demand and avoid excess ...read more
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Q1. Explain the technology architecture from your previous company on product.
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Q2. What was the technology stack used in this product?
Ans. 
The technology stack used in this product includes Java, Spring Boot, React, and PostgreSQL.
• Backend developed using Java and Spring Boot

• Frontend developed using React

• Database used is PostgreSQL

• Other technologies used include Docker and Kubernetes
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Q3. Explain in detail how a particular project from the CV was executed.
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Q4. What parameters will you use to decide the priorities in a feature backlog.
Ans. 
Prioritization of feature backlog based on parameters
• Customer needs and feedback

• Business goals and objectives

• Technical feasibility and complexity

• Market trends and competition

• Impact on user experience and revenue

• Cost and resources required

• Risk and compliance

• Dependencies and timelines

• Value and ROI

• Urgency and criticality
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Q5. What are the major challenges you think you’ll face when working with different stakeholders such as technology, marketing etc. when working as a product manager and how do you plan to overcome these chall...read more
Ans. 
As a product manager, major challenges with stakeholders include communication, prioritization, and alignment.
• Communication: Ensuring clear and effective communication with stakeholders to avoid misunderstandings and delays.

• Prioritization: Balancing the needs and wants of different stakeholders to prioritize features and improvements.

• Alignment: Ensuring all stakeholders are aligned on the product vision, goals, and roa...read more
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Q6. If I asked your best friend, what will he say are your 2 biggest strengths and 2 biggest weaknesses?
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How's ISB going on so far?

You are thinking of creating a startup, you’ve observed Housing Societies have free badminton courts available and there are kids who are looking to play badminton but do not have access to courts. Can you find a way to create value here?

Have you had any problems dealing with people?

You are a PM at Facebook, you notice that the revenue is falling over a period of 2 weeks. What actions would you take next?

How do go about dealing with a situation when you have to convince your superior or say your product manager about a disagreement that you’ve been having regarding [work project] ?

How would you go about launching Gold as a category on Flipkart? What all factors would you keep in mind while launching it?

Q1. Describe the architecture for a product that you’ve worked on? What type of replication were you using (MySQL DB)?
Ans. 
I worked on a product with a microservices architecture using MySQL DB for replication.
• The product had a microservices architecture with each service having its own database.

• We used MySQL DB for replication to ensure data consistency across all services.

• We also implemented load balancing and caching to improve performance.

• The architecture allowed for easy scaling and maintenance of the product.

• Examples of services incl...read more
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Q2. What is your biggest fear? Is it that your feature will not be prioritized?
Ans. 
My biggest fear is not meeting customer needs
• I prioritize customer feedback and needs in my feature development

• I conduct thorough research and analysis to ensure customer satisfaction

• I regularly communicate with customers to gather feedback and make improvements

• I am open to constructive criticism and willing to make changes to meet customer needs
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Q3. How would you deal with Tech-Debt as a PM?
Ans. 
As a PM, I would prioritize tech-debt based on its impact on the product and allocate resources accordingly.
• Identify the areas with the highest tech-debt and prioritize them based on their impact on the product

• Allocate resources to address the high-priority tech-debt items

• Collaborate with the engineering team to come up with a plan to address the tech-debt

• Ensure that the plan to address tech-debt is aligned with the pr...read more
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