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I applied via Naukri.com and was interviewed in Sep 2024. There were 2 interview rounds.
To increase sales in an electronics retail chain experiencing decline, focus on customer experience, marketing strategies, and product offerings.
Improve customer experience through personalized service and loyalty programs
Implement targeted marketing strategies such as promotions, discounts, and partnerships
Diversify product offerings to cater to changing consumer preferences and trends
Measure and improve conversion from test drive to car selling by tracking key metrics and implementing targeted strategies.
Track the number of test drives taken and the number of cars sold to calculate conversion rate.
Analyze customer feedback and reasons for not purchasing after test drive to identify areas for improvement.
Implement personalized follow-up strategies for potential buyers to increase conversion rates.
Of...
To increase document uploads, provide clear instructions, simplify the process, offer incentives, and send reminders.
Provide clear instructions on which documents are required and how to upload them
Simplify the process by creating a user-friendly interface and reducing the number of steps
Offer incentives such as discounts or rewards for completing all document uploads
Send reminders through push notifications or emails
To ensure both teams function properly and company growth is not hampered, establish clear communication, set common goals, and incentivize collaboration.
Facilitate open communication between the loan and sales teams to understand each team's perspective and concerns.
Establish common goals for both teams, such as increasing overall car sales and revenue for the company.
Incentivize collaboration between the teams by rew...
Case study was user/supplier/buyer journery
posted on 9 Dec 2024
General marketing estimation case
I applied via Approached by Company and was interviewed in May 2022. There were 4 interview rounds.
Open ended case to plan for a big launch
I applied via Referral and was interviewed before Jun 2023. There was 1 interview round.
1. Case study: Avg ratings on zomato decreasing. Analyze why?
Answer: First clarify what rating it is about and clarified it is post order satisfaction rating related.
Proceeded to check the source of the drop in ratings: Region of user, user demographics (age, gender), Customer type (old/new) and from restaurants/ type of restaurants.
Then deep dived into reasons of drop like pricing, quality and quantity
I applied via Referral and was interviewed before Oct 2021. There were 4 interview rounds.
An end-to-end Ad platform that connects advertisers with publishers and provides analytics.
Create a user-friendly interface for advertisers to create and manage their ads
Develop a system to match ads with relevant publishers based on audience demographics and interests
Provide real-time analytics to advertisers to track the performance of their ads
Implement a payment system for advertisers to pay publishers for ad space
...
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