Swiggy Associate Product Manager Interview Questions and Answers

Q1. Introductory questions about me and my work in Paytm. (just 5-7 mins)
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Q2. How will you design a solution for Bangalore traffic?
Ans. 
Designing a solution for Bangalore traffic requires a multi-faceted approach.
• Conduct a thorough analysis of traffic patterns and identify bottlenecks

• Implement smart traffic management systems such as intelligent traffic signals and real-time traffic updates

• Encourage the use of public transportation and carpooling through incentives and infrastructure improvements

• Promote the use of bicycles and walking by creating dedic...read more
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Q3. How will you measure the success of Google Photos?
Ans. 
Success of Google Photos will be measured by user engagement, retention, and growth.
• Track the number of active users and their frequency of use

• Monitor user retention rate and identify reasons for churn

• Analyze user feedback and ratings to identify areas of improvement

• Measure the growth of the user base and market share

• Track revenue generated through premium features and advertising

• Compare performance against competitors
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Q1. How will launch the Air conditioner category on Flipkart?
Ans. 
Launch Air conditioner category on Flipkart by creating a comprehensive marketing strategy.
• Conduct market research to identify target audience and their preferences

• Collaborate with top AC brands to offer a wide range of products

• Create a user-friendly interface for easy navigation and purchase

• Offer competitive pricing and discounts to attract customers

• Launch a promotional campaign across various channels to create buzz

• P...read more
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Q2. Customers are not convinced about buying ACs online. How will you change the online experience so that it is at par/better with offline?
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Q3. Customers are going to take time to get habituated to buying ACs online, uou are considering Offline Stores. How will decided the go/no go?
Ans. 
We will conduct market research and analyze the cost-benefit of offline stores.
• Conduct market research to understand customer behavior and preferences.

• Analyze the cost-benefit of offline stores, including rent, staffing, and inventory costs.

• Consider the potential increase in sales and customer reach with offline stores.

• Evaluate the competition and their distribution channels.

• Make a data-driven decision based on the res...read more
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Q1. How will you handle PM/Developer conflict?
Ans. 
I will encourage open communication and collaboration to resolve conflicts.
• Encourage both parties to express their concerns and listen actively

• Identify common goals and work towards achieving them

• Facilitate compromise and find win-win solutions

• Involve higher management if necessary

• Provide constructive feedback and recognize achievements

• Example: If a developer disagrees with a PM's decision, I will listen to their conce...read more
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Q2. How do you measure product quality?
Ans. 
Product quality can be measured through customer feedback, testing, and adherence to industry standards.
• Collect customer feedback through surveys, reviews, and ratings

• Conduct testing to ensure functionality, usability, and performance

• Adhere to industry standards and regulations

• Track and analyze metrics such as defect rate, customer satisfaction, and retention

• Continuously improve and iterate based on feedback and data

• Ex...read more
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Q3. What do you do if engineering lead refuses to build a particular feature?
Ans. 
Collaborate with engineering lead to understand their concerns and find a solution together.
• Listen to the engineering lead's concerns and try to understand their perspective.

• Discuss the importance of the feature and how it aligns with the product roadmap.

• Explore alternative solutions or compromises that could address the engineering lead's concerns.

• If necessary, escalate the issue to higher management for resolution.

• Ul...read more
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Q1. Introductory questions (Tell me about yourself, etc.)
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Q2. Why are you interviewing at Flipkart?
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Q3. If you had offers from Amazon and Flipkart which would you join? Why?
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Q4. How will you launch a grocery service for Flipkart?
Ans. 
To launch a grocery service for Flipkart, I would focus on building a strong supply chain, partnering with local grocery stores, and creating a user-friendly app.
• Build a strong supply chain to ensure timely delivery of fresh groceries

• Partner with local grocery stores to expand the product range and reach

• Create a user-friendly app with features like easy navigation, personalized recommendations, and multiple payment opt...read more
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Q1. This was a product design round where I was asked to design a product which will help to bring together all interested outdoor game players in a gated community. This should address their schedules, availa...read more
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Q1. This was a very long round ~1 hr 45 minutes and most crucial after which rest 2 rounds seemed more like a discussion, probably because I am not from Tech. background. It had multiple questions.
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Q2. It started with a question on my hobbies (car, bike, motorsports, tuning scene) etc., followed by a talk about car/bike tuners in India, followed by my interest in & understanding of the 2nd hand car mark...read more
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Q1. As I am not from tech. background, the questions were designed to find out my understanding of the tech. ecosystem, the team dynamics, how will I handle or prioritize different situations at the job etc. I...read more
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Q1. Convince a big electronics firm to choose Flipkart and e-retail and not go to offline shops.
Ans. 
Flipkart offers a wider reach, cost-effective solutions, and better customer insights compared to offline shops.
• Flipkart has a larger customer base and can reach customers in remote areas where offline shops may not be present.

• E-retail is more cost-effective as it eliminates the need for physical stores and reduces overhead costs.

• Flipkart provides better customer insights through data analytics, which can help the elec...read more
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Q2. How will I predict the weekly demand of air conditioners at SKU level for every Pin code of the country.
Ans. 
To predict weekly demand of air conditioners at SKU level for every Pin code of the country, we can use historical sales data, weather forecasts, and demographic information.
• Analyze historical sales data to identify trends and patterns

• Consider weather forecasts to anticipate demand during hot weather

• Use demographic information to understand consumer behavior in different regions

• Utilize machine learning algorithms to im...read more
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How to reduce number of SLA breaches (essentially mismatch between promised delivery time and actual delivery time) in Flipkart’s supply chain?

Assume Virat Kohli comes to you and tell you that his batting average and strike rate have been dropping in the last 3 months and asks you to find a solution. How would you solve his problem?

Q1. Past work experience. What product you worked on? What were its applications?
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Q2. Product/System architecture of the product you worked on.
Ans. 
I worked on a product with a microservices architecture.
• The product was built using a microservices architecture with each service responsible for a specific functionality.

• We used Docker containers to deploy and manage the services.

• The services communicated with each other using REST APIs.

• We used Kubernetes for orchestration and scaling of the services.

• The architecture allowed for easy maintenance and scalability of th
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Q3. How you handle conflicts between development team and customer regarding timelines etc?
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Q4. What are the things you would do differently in your past company if you were the PM?
Ans. 
If I were the PM in my past company, I would focus on improving communication and collaboration among teams.
• I would establish regular cross-functional meetings to ensure everyone is on the same page.

• I would encourage open communication and feedback to improve product development.

• I would prioritize user research and involve all teams in the process to ensure a user-centric approach.

• I would implement agile methodologies ...read more
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Q1. Design an elevator system for a building?
Ans. 
Designing an elevator system for a building
• Determine the number of floors and the maximum number of people per elevator

• Consider peak hours and traffic flow

• Include emergency features such as alarms and backup power

• Incorporate smart technology for efficient operation

• Ensure compliance with safety regulations and accessibility standards
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Q2. Most challenging thing in past work ex?
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Q3. Describe a situation where you faced failure in your work?
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Q4. If you could change something in your past work ex what would it be?
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Q1. If Flipkart wants to enter into selling Jewelry what should it do?
Ans. 
Flipkart should conduct market research, partner with trusted jewelry brands, ensure quality control, and provide a seamless online shopping experience.
• Conduct market research to understand the demand for jewelry online

• Partner with trusted jewelry brands to offer a wide range of products

• Ensure quality control by verifying the authenticity and purity of the jewelry

• Provide a seamless online shopping experience with detai...read more
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Q1. Engagement on Youtube has gone down
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Q2. Estimate number of teacups sold
Ans. 
Estimating the number of teacups sold involves considering factors such as market demand, pricing, competition, and sales channels.
• Analyze historical sales data to identify trends and patterns

• Consider market research and consumer behavior to forecast future demand

• Take into account the impact of pricing strategies, promotions, and discounts

• Evaluate the competition and market share to understand the sales potential

• Factor...read more
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Q1. What's your fav product?
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Q2. What would you improve?
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Product thinking in the context of designing advertisements for the National Highways Authority of India (NHAI).

Q1. One arithmetic problem, one product design problem based on my hobby, gave me some numbers for the metrics of the product and was asked to analyze.
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Q1. Price & Cost Structure if Flipkart rents heavy home appliances instead of selling. Where can it save money?
Ans. 
Renting heavy home appliances instead of selling - cost-saving measures for Flipkart
• Reduced inventory costs as fewer appliances need to be purchased and stored

• Lower transportation costs as appliances can be rented out from local warehouses instead of being shipped from a central location

• Less need for after-sales service and support as appliances are returned after use

• Potential for higher profit margins as rental fees c...read more
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Q1. Design a smart dialer app ( No voice/NLP).
Ans. 
A smart dialer app that suggests contacts based on time, location, and frequency of calls.
• Uses machine learning algorithms to predict and suggest contacts

• Integrates with calendar and location data to suggest relevant contacts

• Allows users to set preferences and prioritize contacts

• Provides analytics on call history and usage patterns
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Q2. Tell me a situation when you had to convince the founder of the startup about a decision opposing his view.
Ans. 
Convincing a startup founder about a decision opposing his view
• Identified the problem and presented data to support my decision

• Listened to the founder's concerns and addressed them

• Collaborated with the team to come up with a compromise

• Presented a clear plan of action and potential outcomes

• Followed up to ensure the decision was successful
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Q1. Why Product?
Ans. 
Product management is the perfect blend of creativity, strategy, and execution.
• Product management allows me to work on innovative solutions that solve real-world problems.

• I enjoy collaborating with cross-functional teams to bring a product to market.

• Product management provides the opportunity to continuously learn and grow in a dynamic industry.

• I am passionate about creating products that improve people's lives and mak...read more
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Q2. How will you deal with engineering team in a prioritization conflict?
Ans. 
I will collaborate with the engineering team to understand their concerns and work towards a mutually beneficial solution.
• Listen to the engineering team's concerns and priorities

• Explain the business goals and priorities

• Work together to find a solution that meets both business and engineering needs

• Consider the impact on customers and stakeholders

• Communicate the decision and reasoning clearly to all parties involved
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Q3. If given a team of 10 fresher engineers, what criteria will you consider to pick 5 of them to make a feature?
Ans. 
Criteria for selecting 5 fresher engineers for a feature
• Assess their technical skills and knowledge

• Evaluate their ability to work in a team

• Consider their communication and problem-solving skills

• Look for a diverse set of perspectives and backgrounds

• Assess their willingness to learn and adapt

• Consider their passion and motivation for the project
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