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Sociosquare PPC Analyst Interview Questions and Answers
Sociosquare PPC Analyst Interview Experiences
1 interview found
Anonymous
(2 Questions)
- Q1. What out of the box strategies you have applied on your google ads account
- Ans.
I have implemented custom ad scheduling based on user behavior and optimized ad copy for specific audience segments.
Implemented custom ad scheduling based on user behavior
Optimized ad copy for specific audience segments
- Q2. What is engagement rate in GA4
- Ans.
Engagement rate in GA4 measures the level of user interaction on a website or app.
Engagement rate is calculated by dividing the total number of engaged sessions by the total number of sessions.
Engaged sessions are those where users interacted with the website or app, such as clicking on links, watching videos, or submitting forms.
A higher engagement rate indicates that users are actively interacting with the content, w...
Skills evaluated in this interview
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Interview Questionnaire
2 Questions
- Q1. Little discussion on my project
- Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
- Ans.
Probability of a horse going out of a chessboard in 'n' steps.
The total number of possible moves for a horse is 8.
The probability of going out of the board depends on the position of the horse.
For example, if the horse is at a corner, the probability of going out of the board is higher.
The probability can be calculated using combinatorics and geometry.
Interview Preparation Tips
Experience: They did not expect any code in this round. An algo or pseudo code is fine.
1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step
a) Filling vessel with water
b) Emptying vessel
c) Pouring water from one vessel to another vessel.
2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.
eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.
Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001
r2- 00100
r3- 01010
r4- 00110
r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.
A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.
If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.
College Name: IIT GANDHINAGAR
I applied via LinkedIn and was interviewed before Dec 2020. There were 5 interview rounds.
Interview Questionnaire
1 Question
- Q1. What is sem in digital marketing?
- Ans.
SEM stands for Search Engine Marketing, which involves promoting websites by increasing their visibility in search engine results pages.
SEM involves paid advertising on search engines like Google and Bing
It includes strategies like keyword research, ad copywriting, and bid management
SEM can be used to drive traffic, increase brand awareness, and generate leads or sales
Examples of SEM platforms include Google Ads, Bing
Interview Preparation Tips
Skills evaluated in this interview
Selected
I applied via Referral and was interviewed in Jan 2023. There were 3 interview rounds.
Easy and simple quest during round one. Easy to crack
(3 Questions)
- Q1. Tell me abt yourself
- Q2. Platforms knowledge and process related questions
- Q3. Explain metrics used in Digital marketing's and main KPI
- Ans.
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.
CPC (Cost Per Click) is the amount paid for each click on an ad.
CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.
ROI (Return on Investment) is the main KPI, calculating the revenue generated
Interview Preparation Tips
Skills evaluated in this interview
abishek saju
(1 Question)
- Q1. Why do you want to work here
(1 Question)
- Q1. Explain your previous work experience
Selected
I applied via LinkedIn and was interviewed before Feb 2023. There were 3 interview rounds.
(3 Questions)
- Q1. Questions were on Power BI, SQL, Python
- Q2. Explain the use cases of different charts in Power BI?
- Ans.
Different charts in Power BI have various use cases such as visualizing trends, comparing data, and highlighting outliers.
Bar charts are useful for comparing data across categories.
Line charts are great for showing trends over time.
Pie charts can be used to show the proportion of each category in a dataset.
Scatter plots are helpful for identifying relationships between two variables.
Gantt charts are ideal for visualizi
- Q3. Write a query to find nth highest salary in SQL?
- Ans.
Query to find nth highest salary in SQL
Use the ORDER BY clause to sort the salaries in descending order
Use the DISTINCT keyword to eliminate duplicates
Use LIMIT and OFFSET to get the nth highest salary
Price Implementation Case Study. Determine the new price of a product based on a few conditions applied to other columns or parameters.
(1 Question)
- Q1. Generic resume review and questions about past work experience. There were a few questions about drawing actionable insights based on data analysis.
Skills evaluated in this interview
Selected
I applied via LinkedIn and was interviewed in Jun 2023. There were 3 interview rounds.
(1 Question)
- Q1. 1. They just ask about your previous work experience
(2 Questions)
- Q1. 2. HR schedule your interview with digital marketing head , and she take your technical round.
- Q2. Then onboarding process get started
Interview Preparation Tips
- SEO
- On-page Optimization
- Off-page Optimization
Selected
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
(1 Question)
- Q1. Related to question on leaving current job
(1 Question)
- Q1. Technical & on page seo
Interview Preparation Tips
Amit Sharma
Selected
I applied via Referral and was interviewed in Mar 2024. There were 3 interview rounds.
(4 Questions)
- Q1. What is the current work experience?
- Ans.
I have 3 years of experience working as an SEO Executive in a digital marketing agency.
Managed on-page and off-page SEO strategies for various clients
Conducted keyword research and analysis to improve website rankings
Utilized tools like Google Analytics and SEMrush to track and optimize performance
- Q2. Why do you consider 3 Minds Digital?
- Ans.
3 Minds Digital is a leading digital marketing agency known for its expertise in SEO strategies and results-driven approach.
3 Minds Digital has a proven track record of successfully implementing SEO strategies for various clients.
The team at 3 Minds Digital stays updated with the latest SEO trends and algorithms to ensure optimal results.
Their focus on data-driven decision making sets them apart in the competitive digi
- Q3. What is your current CTC?
- Ans.
My current CTC is confidential and I would prefer to discuss my expected salary for this role.
My current CTC is not relevant to my qualifications and experience for this role
I am more focused on discussing my expected salary based on the responsibilities and requirements of this position
- Q4. Basic introduction about myself
Discussion on my Work Experience, SEO strategies for different niche websites including E-Commerce websites, Blogs Optimization, SEO Updates & Trends Etc
A detailed Website Analysis & Recommendations, technical SEO Audit, where the website lacks & suggesting improvements.
Interview Questionnaire
3 Questions
- Q1. N a line where words are separated by spaces, , and capitalize first letter of the reversed word. Other letters of the word should be in small. Input : “how are you?” → Output: “Woh Era ?uoy”
- Ans.
The program capitalizes the first letter of each reversed word in a sentence.
Split the sentence into an array of words using space as a delimiter.
Reverse each word in the array and capitalize the first letter.
Join the modified words back into a sentence.
- Q2. He second question reduced to finding maximum weight matching in a bipartite graph. Not many people would have done this (maybe none)
- Q3. There are 2 sets of countries. One set will donate clothes (something of this sort) and anotherset will accept clothes. A country can be in only 1 of the sets. The amount of clothes donated is also given. ...
Interview Preparation Tips
Experience: There were about 20 MCQs (30 minutes) to be done after the coding section. MCQs were totally nonsense. Can be done in 10 mins.For coding section 60 mins. It was hosted on Hackerrank.
Duration: 90 minutes
Total Questions: 2
Round: Technical Interview
Experience: After this, selected candidates were interviewed that consists of 4 rounds and discussion was mostly on your CV and data structure problems.
General Tips: Be honest with your interviewer. If you are not comfortable in 1 topic, tell your interviewer honestly. Do well in other areas. Look for hints from the interviewer if you get stuck. They want to see how you approach a problem.
Skills: Algortihm, Data structure
College Name: IIT DELHI
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Sociosquare PPC Analyst Interview Process
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