Skilhat Bizsol Lead Generation Executive Interview Questions and Answers

Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.

• Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

• Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.

I will be able to join within two weeks of receiving an offer.

• I need to give my current employer two weeks notice before leaving.

• I may need to finalize any pending projects before starting a new role.

• I am excited about the opportunity and look forward to joining the team.

Joins are used in databases to combine rows from two or more tables based on a related column between them.

• Joins are used to retrieve data from multiple tables based on a related column between them

• Common types of joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN

• Example: SELECT * FROM table1 INNER JOIN table2 ON table1.column = table2.column

Processing speed of scripting languages varies based on factors like code complexity and optimization.

• Processing speed can vary based on the specific task being performed.

• Compiled languages like C++ tend to be faster than interpreted languages like Python.

• Optimizing code can improve processing speed.

• JavaScript can be faster than Python for certain tasks.

• Consider using libraries or frameworks optimized for performance.

SQL Joins are used to combine rows from two or more tables based on a related column between them.

• SQL Joins are used to retrieve data from multiple tables based on a related column between them.

• Common types of SQL Joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN.

• Example: SELECT * FROM table1 INNER JOIN table2 ON table1.column = table2.column;

Python numpy provides various functions for numerical operations on arrays.

• numpy.sum() - calculates the sum of array elements

• numpy.mean() - calculates the mean of array elements

• numpy.max() - returns the maximum value in an array

• numpy.min() - returns the minimum value in an array

• numpy.std() - calculates the standard deviation of array elements

Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.

• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids

Types of floors in GAM include carpet, hardwood, tile, and laminate.

• Carpet

• Hardwood

• Tile

• Laminate