Sellowrap Industries Asst.Marketing Manager Interview Questions and Answers

In first step ralson india ltd conduct gd

In this step they will take aptitude test

Q1. Introduce yourself
Add your answer
Q2. Diff between sales and marketing
Ans. 
Sales focuses on selling products or services, while marketing focuses on promoting and creating demand for those products or services.
• Sales involves direct interaction with customers to close deals

• Marketing involves creating strategies to attract and retain customers

• Sales is more short-term focused on closing deals, while marketing is more long-term focused on building brand awareness and loyalty

• Sales is about meeting...read more
Answered by AI
Add your answer

Q1. Explain product life cycle
Ans. 
Product life cycle is the stages a product goes through from introduction to decline.
• Introduction stage - product is launched, sales are low, heavy marketing needed

• Growth stage - sales increase, competition grows, profits peak

• Maturity stage - sales level off, competition is high, profits stabilize

• Decline stage - sales decrease, product becomes obsolete, may be discontinued

• Examples: iPhone (introduction), Coca-Cola (mat
Answered by AI
Add your answer
Q2. Strategies to use in various steps of plc
Ans. 
Different strategies can be used in each stage of the product life cycle (PLC) to maximize success.
• Introduction stage: Focus on creating awareness and building a strong brand identity. Offer promotional pricing or free samples to encourage trial.

• Growth stage: Increase market share by expanding distribution channels and investing in advertising to maintain momentum.

• Maturity stage: Differentiate the product through packa...read more
Answered by AI
Add your answer