Quikr Senior Product Manager Interview Questions and Answers

Strategy Roadmap - mention strategies to increase profit per order

Q1. 5 year roadmap of Netflix
Ans. 
Netflix plans to focus on expanding original content, global expansion, technology innovation, partnerships, and improving user experience over the next 5 years.
• Expand original content library to attract and retain subscribers

• Continue global expansion to reach new markets and increase subscriber base

• Invest in technology innovation to enhance streaming quality and personalization

• Form strategic partnerships with content ...read more
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Q2. Explain a past project in detail
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Q3. How will you grow user count of Amazon from x to 10x in 2 years?
Ans. 
To grow user count of Amazon from x to 10x in 2 years, focus on customer acquisition, retention, and engagement strategies.
• Implement targeted marketing campaigns to attract new users

• Enhance user experience to increase retention rate

• Leverage data analytics to understand user behavior and preferences

• Expand product offerings to cater to a wider audience

• Utilize social media and influencer partnerships for brand awareness
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Q1. Previous role details
Ans. 
I was responsible for leading the product development team, defining product strategy, and managing the product roadmap.
• Led product development team to successfully launch new features

• Defined product strategy based on market research and customer feedback

• Managed product roadmap to ensure timely delivery of key milestones
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Q1. Case study Aptitude round, cars with 4 wheels, no of years it takes to exhaust all the wheels.
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Q1. Normal questions related to experience.
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Q1. Introduction about myself
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Q2. Case Study based on rider retention
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Q1. Based on work experience
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Q1. Based on work experience
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Q1. Based on work experience
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How to make a order management system

Q1. What are the reasons for your decision to change your current role?
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Normal product sense questions

Q1. Normal RCA quesrions
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Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...read more
Ans. 
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver r...read more
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Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...read more
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Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
Ans. 
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its po...read more
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Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
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Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
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Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
Ans. 
Parameters for designing restaurant recommendation algorithm for Swiggy
• User's location and distance from the restaurant

• User's previous orders and ratings

• Restaurant's popularity and ratings

• Cuisine type and availability

• Time of day and day of the week

• Special offers and discounts

• Delivery time and availability

• User's dietary preferences and restrictions
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Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
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Q2. Design the Menu page for restaurants on Swiggy
Ans. 
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
• Include high-quality images of dishes

• Provide detailed descriptions of dishes

• Allow customers to filter by cuisine, price, and dietary restrictions

• Include ratings and reviews from other customers

• Enable easy customization of dishes

• Provide recommendations based on customer preferences

• Ensure the page is mobile-friendly
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Q3. How will you display the offers?
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Q4. Hhow will you educate a new user of the top-selling items through the product?
Ans. 
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
• Create an onboarding process that guides users through the product's features and benefits

• Develop tutorials that demonstrate how to use the top-selling items

• Provide a comprehensive FAQ section that addresses common questions and concerns

• Use personalized recommendations to suggest top-selling items based on user behavior and
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Q5. How will your design take care of the price-cuts and discounts
Ans. 
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
• We will analyze customer behavior and purchase history to offer personalized discounts.

• We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

• We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

• We will continuously monitor an...read more
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Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
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