Publicis Resources Senior Associate Interview Questions and Answers

Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Q1. How do you calculate ROAS for leads campaigns?
Ans. 
ROAS for leads campaigns is calculated by dividing the revenue generated by the cost of the campaign.
• Calculate the total revenue generated from the leads campaign.

• Calculate the total cost of the campaign, including ad spend and any other expenses.

• Divide the revenue by the cost to get the ROAS.

• For example, if a leads campaign generated $10,000 in revenue and cost $2,000 to run, the ROAS would be 5 ($10,000 / $2,000).
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Q2. What are the factors to use GA?
Ans. 
GA is used to analyze website traffic and user behavior.
• To track website traffic and user behavior

• To identify popular pages and content

• To optimize website performance and user experience

• To measure the effectiveness of marketing campaigns

• To identify and fix website issues

• To make data-driven decisions

• To improve website SEO

• To create custom reports and dashboards
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Q1. Tell me about yourself ?
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Q2. Tell me your salary expectations?
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Quants, and General knowledge questions

Sharing information about the company

Q1. Tell me about the sales that why it's important for business ?
Ans. 
Sales are important for business as they generate revenue, drive growth, and build customer relationships.
• Sales generate revenue for the business, which is essential for covering expenses and making a profit.

• Sales help drive growth by increasing market share and expanding the customer base.

• Sales build customer relationships by providing opportunities for interaction and feedback.

• Effective sales strategies can different...read more
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Q1. Just self introduction
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Q1. About previous experince
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Q1. Explanation about Active Directory
Ans. 
Active Directory is a directory service developed by Microsoft for Windows domain networks.
• Centralized database for managing network resources

• Stores information about users, computers, groups, etc.

• Allows for authentication and authorization for network users

• Enables IT administrators to manage network resources efficiently
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Q1. Salary Expectations
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Q1. Why do you want to join in digital marketing
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Q2. Why are you joining in mediamint
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Q1. What do you know about digital marketing?
Ans. 
Digital marketing is the promotion of products or services through digital channels.
• It includes various tactics such as SEO, SEM, social media marketing, email marketing, content marketing, and mobile marketing.

• Digital marketing helps businesses to reach their target audience, increase brand awareness, and drive sales.

• For example, a company may use Facebook ads to target a specific demographic or use email marketing to...read more
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Q2. Why would you try this domain?
Ans. 
I would try this domain because it aligns with my skills and interests, and offers opportunities for growth and impact.
• I have a strong background in this domain and have successfully completed projects in the past.

• I am passionate about this domain and have a deep understanding of its challenges and opportunities.

• This domain offers significant potential for growth and innovation.

• Working in this domain would allow me to ...read more
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Q1. Speak to me for about 2 minutes on any topic
Ans. 
The benefits of meditation
• Meditation can reduce stress and anxiety

• It can improve focus and concentration

• Meditation can increase self-awareness and promote emotional health

• It may also lower blood pressure and improve sleep

• Examples of meditation techniques include mindfulness and transcendental meditation
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Q1. Work experience related
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