PepsiCo Associate Manager Interview Questions, Process, and Tips

Q1. Could you run me through your resume and what do you currently do?
Ans. 
I have a background in marketing and currently work as a Marketing Specialist at XYZ Company.
• Started my career as a Marketing Intern at ABC Company

• Promoted to Marketing Coordinator at DEF Company

• Currently responsible for developing and implementing marketing strategies at XYZ Company
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Q2. How many types of ad can you create in Amazon?
Ans. 
There are several types of ads that can be created on Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Sponsored Products ads showcase individual products and appear in search results and on product detail pages.

• Sponsored Brands ads feature a custom headline, logo, and multiple products, and appear in search results.

• Sponsored Display ads target audiences both on and off Amazon, and can ...read more
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Q3. How do you divide your budget for the campaigns? What’s the reasoning behind it?
Ans. 
Budget for campaigns is divided based on goals, target audience, and historical performance.
• Allocate budget based on campaign goals - whether it's brand awareness, lead generation, or sales.

• Consider target audience - allocate more budget to channels where the target audience is most active.

• Analyze historical performance - invest more in channels that have shown higher ROI in the past.

• Divide budget strategically to ensu...read more
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Q4. In Sponsored Products, how many types of campaigns can you make?
Ans. 
There are three types of campaigns in Sponsored Products: Automatic, Manual, and Targeting.
• Automatic campaigns are created by Amazon's algorithm based on product information.

• Manual campaigns allow you to choose specific keywords and set your own bids.

• Targeting campaigns let you target specific products or categories.

• Examples: Automatic campaign for a new product, Manual campaign for a specific keyword, Targeting campai
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You will be asked to make a presentation of not more than 6 slides answering few questions about your strategy to make campaigns on E-commerce platform

Q1. Run through your resume
Ans. 
Experienced professional with a background in project management and team leadership.
• Started career as a project coordinator at XYZ Company

• Promoted to project manager after successfully leading multiple projects to completion

• Managed a team of 10 individuals and consistently met project deadlines

• Implemented new project management software to streamline processes
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Q2. Similar technical questions but not in detail about Amazon
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Q3. Some deep dive into what you do currently ?
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Q4. Why are you leaving the current organisation? What is that one thing that is stopping you to stay?
Ans. 
Seeking new challenges and growth opportunities in a different environment.
• Desire for career advancement and growth

• Seeking new challenges and learning opportunities

• Looking for a better work-life balance

• Company culture or values misalignment

• Compensation or benefits concerns
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Q5. Tell me what do you do other than working?
Ans. 
Outside of work, I enjoy hiking, reading, and volunteering at a local animal shelter.
• Hiking in nearby trails and mountains

• Reading a variety of genres, from fiction to self-help

• Volunteering at an animal shelter, helping with feeding and cleaning tasks
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Q1. Are you familiar to environment where you have to explain what is it that you do to a 5 year old?
Ans. 
Yes, I am familiar with explaining complex concepts in a simple manner to a 5 year old.
• I have experience breaking down technical information into easy-to-understand language

• I use analogies and visual aids to help simplify complex ideas

• I adjust my communication style based on the individual's level of understanding

• For example, when explaining my job as an Associate Manager, I might say 'I help make sure everyone is doin
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Q2. How do you resolve conflicts with stakeholders?
Ans. 
I resolve conflicts with stakeholders by actively listening, finding common ground, and proposing mutually beneficial solutions.
• Actively listen to all parties involved to understand their perspectives and concerns

• Find common ground and areas of agreement to build rapport and trust

• Propose mutually beneficial solutions that address the needs and interests of all stakeholders

• Mediate discussions to facilitate open communic...read more
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Q3. Tell me a difficult situation where you were stuck. What was it and how did you manage to come out of it?
Ans. 
I was stuck in a project with conflicting requirements from different stakeholders.
• Identified the key requirements from each stakeholder

• Communicated effectively with all parties to understand their needs

• Negotiated and found a compromise that satisfied all stakeholders

• Implemented the solution while keeping everyone informed of the progress
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Q1. Salary Negotiations
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Q2. Date of Joining
Ans. 
I am available to join immediately upon receiving an offer.
• Available to join immediately upon receiving an offer

• Flexible with start date if needed

• Excited to start as soon as possible
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Q1. Basic question are asked
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Q1. Question asked were of no point and the actual scenario is different
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Q1. Managers fool you to hire
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Q1. No point of having this HRs aren’t helpfull here
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Q1. Explain P&L statements ?
Ans. 
P&L statements show a company's revenues, expenses, and profits over a specific period of time.
• P&L stands for Profit and Loss.

• It summarizes a company's financial performance by showing revenues, expenses, and net income.

• Revenues are the money earned from sales of goods or services.

• Expenses are the costs incurred to generate revenue, such as salaries, rent, and utilities.

• Net income is the difference between revenues and...read more
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Q2. What excel formulas do you use ?
Ans. 
I use various Excel formulas such as VLOOKUP, SUMIF, COUNTIF, and IFERROR to analyze data and create reports.
• VLOOKUP: Used to search for a value in a table and return a corresponding value.

• SUMIF: Adds the cells specified by a given condition or criteria.

• COUNTIF: Counts the number of cells within a range that meet the given condition.

• IFERROR: Returns a custom result when a formula generates an error.
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Q1. What are tough situations you have handled in your earlier experiences?
Ans. Just mention about the particular tough situation you have faced and how you have added value in solving the issue.
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