PepsiCo
10+ Agentis Capital Interview Questions and Answers
Q1. In Sponsored Products, how many types of campaigns can you make?
There are three types of campaigns in Sponsored Products: Automatic, Manual, and Targeting.
Automatic campaigns are created by Amazon's algorithm based on product information.
Manual campaigns allow you to choose specific keywords and set your own bids.
Targeting campaigns let you target specific products or categories.
Examples: Automatic campaign for a new product, Manual campaign for a specific keyword, Targeting campaign for a related product.
Q2. Are you familiar to environment where you have to explain what is it that you do to a 5 year old?
Yes, I am familiar with explaining complex concepts in a simple manner to a 5 year old.
I have experience breaking down technical information into easy-to-understand language
I use analogies and visual aids to help simplify complex ideas
I adjust my communication style based on the individual's level of understanding
For example, when explaining my job as an Associate Manager, I might say 'I help make sure everyone is doing their job and that things run smoothly.'
Q3. How do you divide your budget for the campaigns? What’s the reasoning behind it?
Budget for campaigns is divided based on goals, target audience, and historical performance.
Allocate budget based on campaign goals - whether it's brand awareness, lead generation, or sales.
Consider target audience - allocate more budget to channels where the target audience is most active.
Analyze historical performance - invest more in channels that have shown higher ROI in the past.
Divide budget strategically to ensure maximum impact and reach within the allocated budget.
Re...read more
Q4. How many types of ad can you create in Amazon?
There are several types of ads that can be created on Amazon, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Sponsored Products ads showcase individual products and appear in search results and on product detail pages.
Sponsored Brands ads feature a custom headline, logo, and multiple products, and appear in search results.
Sponsored Display ads target audiences both on and off Amazon, and can include product targeting, interest targeting, and views o...read more
Q5. How do you resolve conflicts with stakeholders?
I resolve conflicts with stakeholders by actively listening, finding common ground, and proposing mutually beneficial solutions.
Actively listen to all parties involved to understand their perspectives and concerns
Find common ground and areas of agreement to build rapport and trust
Propose mutually beneficial solutions that address the needs and interests of all stakeholders
Mediate discussions to facilitate open communication and collaboration
Seek feedback and follow-up to ensu...read more
Q6. What are different types of data analysis you do?
I conduct various types of data analysis including descriptive, inferential, predictive, and prescriptive analysis.
Descriptive analysis involves summarizing and interpreting data to describe patterns and trends.
Inferential analysis involves making inferences and predictions about a population based on a sample.
Predictive analysis involves using historical data to make predictions about future outcomes.
Prescriptive analysis involves recommending actions based on the analysis o...read more
Q7. What excel formulas do you use ?
I use various Excel formulas such as VLOOKUP, SUMIF, COUNTIF, and IFERROR to analyze data and create reports.
VLOOKUP: Used to search for a value in a table and return a corresponding value.
SUMIF: Adds the cells specified by a given condition or criteria.
COUNTIF: Counts the number of cells within a range that meet the given condition.
IFERROR: Returns a custom result when a formula generates an error.
Q8. What is provision and reserve?
Provision is an estimated liability while reserve is a portion of profits set aside for specific purposes.
Provision is an estimated liability that a company sets aside to cover potential future expenses or losses.
Reserve is a portion of profits that a company sets aside for specific purposes, such as expansion, dividends, or contingencies.
Provisions are recorded as expenses on the income statement, while reserves are shown as part of equity on the balance sheet.
Q9. Explain P&L statements ?
P&L statements show a company's revenues, expenses, and profits over a specific period of time.
P&L stands for Profit and Loss.
It summarizes a company's financial performance by showing revenues, expenses, and net income.
Revenues are the money earned from sales of goods or services.
Expenses are the costs incurred to generate revenue, such as salaries, rent, and utilities.
Net income is the difference between revenues and expenses, indicating the company's profitability.
P&L stat...read more
Q10. Trade promotion vs retail
Trade promotion and retail are two different marketing strategies used to increase sales and revenue.
Trade promotion involves offering incentives to retailers or distributors to encourage them to promote and sell a particular product. Examples include discounts, rebates, and free merchandise.
Retail marketing, on the other hand, focuses on promoting products directly to consumers through advertising, in-store displays, and other tactics. Examples include sales, coupons, and lo...read more
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