Park Plus Associate Product Manager Interview Questions and Answers

Build an internal platform for SBI?

Q1. Draw the EBITDA of the product you are working.
Ans. 
EBITDA is a financial metric used to evaluate a product's operating performance.
• Calculate EBITDA by taking the product's revenue and subtracting its operating expenses (excluding taxes, interest, depreciation, and amortization)

• EBITDA helps assess a product's profitability and efficiency in generating earnings before accounting for non-operating expenses

• Example: If a product generates $1 million in revenue and has $500,...read more
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Q1. How would you improve your favourite product
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Q1. Rca question as to why a sudden demand in your product
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Q1. How would you improve your favourite product
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Q2. How do you prioritise features in a roadmap
Ans. 
Prioritise features based on customer needs, business goals, impact on user experience, and technical feasibility.
• Understand customer needs and pain points

• Align features with business goals and strategy

• Consider impact on user experience and satisfaction

• Evaluate technical feasibility and resources

• Use frameworks like MoSCoW method or Kano model for prioritisation
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Q1. How would you improve your favourite product
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Q1. Offer discussion
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Interview Type: Product problem solving Questions: The interviewer asked me about myself, my work ex. He gave me a case to solve: Drop in the use of WhatsApp's story feature is dropping. Figure out why?
I drew the user journey for updating a story on WhatsApp. I asked him on each step where he thought engagement was dropping. The problem lied with the fact that users didn't have the filters and photo editing features that they usually get on Insta, so they go to the feature but drop off before updating the story

Q1. Design a way to increase engagement with dealers for Droom.
Ans. 
Implement a dealer engagement program to increase interaction and collaboration with Droom.
• Create a loyalty program for dealers with rewards and incentives for achieving sales targets.

• Organize regular training sessions and workshops to educate dealers about new products and features.

• Establish a dedicated dealer support team to address their queries and concerns promptly.

• Develop a user-friendly online portal or mobile a...read more
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Round duration - 60 Minutes
The interviewer asked mostly about product journeys, user growth, user monetization, etc. I was also asked questions related to product design.

Q1. Questions related to the product journeys
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Q2. Questions related to the user growth
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Q3. Questions related to user monetization
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Q4. Product design
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Q1. Case Interview on RCA format for E-commerce website
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Q2. Case Interview on Product Improvement for Ecommerce website
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Product Improvement and GTM for E-commerce

Q1. Tell me about yourself
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Q2. One guesstimate about number of smartphones in Hyderabad. Why Droom?
Ans. 
There are approximately 10 million smartphones in Hyderabad. Droom is a leading online marketplace for buying and selling used vehicles.
• Based on the population of Hyderabad and the increasing trend of smartphone usage, it can be estimated that there are around 10 million smartphones in the city.

• Droom is a relevant choice for this role as it is a fast-growing company with a strong focus on innovation and customer satisf...read more
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Tell me about yourself

Conversation about work experience. How will I solve a dispute between various stakeholders?