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Tokopedia Associate Product Manager Interview Questions and Answers

Updated 8 Nov 2021

Tokopedia Associate Product Manager Interview Experiences

1 interview found

I was interviewed in Feb 2022.

Round 1 - Product Management 

(4 Questions)

Round duration - 60 Minutes
The interviewer asked mostly about product journeys, user growth, user monetization, etc. I was also asked questions related to product design.

  • Q1. Questions related to the product journeys
  • Q2. Questions related to the user growth
  • Q3. Questions related to user monetization
  • Q4. Product design

Interview Preparation Tips

Professional and academic backgroundAt the time of the interview, I had 4 - 5 years of experience.Tokopedia interview preparation:Tips for other job seekers - I prepared using Google, crack-the-pm mock interview, and by reading blogs on Medium.Final outcome of the interviewSelected

Interview questions from similar companies

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Analytics round was the first round which was easy

Round 2 - Technical 

(2 Questions)

  • Q1. No. of footballs in the air
  • Q2. Design fridge for the blind
  • Ans. 

    Designing a fridge for the blind requires tactile and auditory cues for easy navigation and organization.

    • Include braille labels on shelves and drawers for easy identification of items.

    • Utilize voice recognition technology for hands-free operation.

    • Implement textured buttons and knobs for temperature control and settings.

    • Incorporate a talking feature that announces the contents of the fridge when opened.

    • Ensure contrasting...

  • Answered by AI
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed before Apr 2023. There were 3 interview rounds.

Round 1 - Case Study 

Voice to Text on Shaadi

Round 2 - HR 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. MBA Experienncw
Round 3 - One-on-one 

(3 Questions)

  • Q1. Guesstimation on real estate
  • Ans. 

    Estimate the market value of a specific real estate property

    • Consider the location of the property

    • Look at recent sales of similar properties in the area

    • Take into account the size and condition of the property

    • Factor in any unique features or upgrades that may affect the value

  • Answered by AI
  • Q2. Decision making question
  • Q3. Situation based questions
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Not Selected

I applied via LinkedIn and was interviewed in Mar 2024. There was 1 interview round.

Round 1 - One-on-one 

(1 Question)

  • Q1. Fav. product and how to improve it.
  • Ans. 

    My favorite product is the iPhone. I would improve it by enhancing battery life and adding more customization options.

    • Enhance battery life by optimizing software and hardware components

    • Add more customization options such as themes, widgets, and app icons

    • Improve camera quality and features to stay competitive in the market

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Walk-in and was interviewed before Feb 2023. There was 1 interview round.

Round 1 - Product Management 

(1 Question)

  • Q1. How would you go about building (from requirement gathering till launching) a product like Khatabook?

Interview Preparation Tips

Interview preparation tips for other job seekers - Rounds will include all aspect of product development (and not just software engineering)
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Analytics round was the first round which was easy

Round 2 - Technical 

(2 Questions)

  • Q1. No. of footballs in the air
  • Q2. Design fridge for the blind
  • Ans. 

    Designing a fridge for the blind requires tactile and auditory cues for easy navigation and organization.

    • Include braille labels on shelves and drawers for easy identification of items.

    • Utilize voice recognition technology for hands-free operation.

    • Implement textured buttons and knobs for temperature control and settings.

    • Incorporate a talking feature that announces the contents of the fridge when opened.

    • Ensure contrasting...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Describe product management
  • Ans. 

    Product management involves overseeing the development and marketing of a product from conception to launch.

    • Identifying market needs and opportunities

    • Defining product strategy and roadmap

    • Collaborating with cross-functional teams

    • Prioritizing features and enhancements

    • Analyzing data and feedback for product improvements

  • Answered by AI
Round 2 - One-on-one 

(1 Question)

  • Q1. Rca question on product
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Assignment 

Questions related to Metrics

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Campus Placement and was interviewed before Apr 2023. There were 3 interview rounds.

Round 1 - Case Study 

Voice to Text on Shaadi

Round 2 - HR 

(2 Questions)

  • Q1. Tell me about yourself
  • Q2. MBA Experienncw
Round 3 - One-on-one 

(3 Questions)

  • Q1. Guesstimation on real estate
  • Ans. 

    Estimate the market value of a specific real estate property

    • Consider the location of the property

    • Look at recent sales of similar properties in the area

    • Take into account the size and condition of the property

    • Factor in any unique features or upgrades that may affect the value

  • Answered by AI
  • Q2. Decision making question
  • Q3. Situation based questions

I applied via campus placement at Indian School of Business (ISB), Hyderabad

Round 1 - Product Management 

(1 Question)

  • Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...
  • Ans. 

    Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.

    • Key considerations: target market, pricing strategy, benefits and features, competition analysis

    • Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

    • Driver matching algorithm: consider factors like proximity, availability, driver r...

  • Answered by AI
Round 2 - Product Management 

(5 Questions)

  • Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...
  • Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
  • Ans. 

    To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.

    • I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

    • I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

    • I will provide data and metrics to support my idea and show its po...

  • Answered by AI
  • Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
  • Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
  • Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
  • Ans. 

    Parameters for designing restaurant recommendation algorithm for Swiggy

    • User's location and distance from the restaurant

    • User's previous orders and ratings

    • Restaurant's popularity and ratings

    • Cuisine type and availability

    • Time of day and day of the week

    • Special offers and discounts

    • Delivery time and availability

    • User's dietary preferences and restrictions

  • Answered by AI
Round 3 - Product Management 

(6 Questions)

  • Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
  • Q2. Design the Menu page for restaurants on Swiggy
  • Ans. 

    Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.

    • Include high-quality images of dishes

    • Provide detailed descriptions of dishes

    • Allow customers to filter by cuisine, price, and dietary restrictions

    • Include ratings and reviews from other customers

    • Enable easy customization of dishes

    • Provide recommendations based on customer preferences

    • Ensure the page is mobile-friendly

  • Answered by AI
  • Q3. How will you display the offers?
  • Q4. Hhow will you educate a new user of the top-selling items through the product?
  • Ans. 

    New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.

    • Create an onboarding process that guides users through the product's features and benefits

    • Develop tutorials that demonstrate how to use the top-selling items

    • Provide a comprehensive FAQ section that addresses common questions and concerns

    • Use personalized recommendations to suggest top-selling items based on user behavior and

  • Answered by AI
  • Q5. How will your design take care of the price-cuts and discounts
  • Ans. 

    Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.

    • We will analyze customer behavior and purchase history to offer personalized discounts.

    • We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

    • We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

    • We will continuously monitor an...

  • Answered by AI
  • Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale

Interview Preparation Tips

Interview preparation tips for other job seekers - Round 1- The interview lasted about an hour. The interviewer was a no nonsense guy and was just concerned about the approach and my though process. Am not even sure if he even smiled throughout the interview.

Overall, I felt it was a great problem-solving exercise. Later I realised that fleet-optimisation was one of the major problems Swiggy (and this interviewer) was working on, and hence this question was
related.

Round 2- The interview would have lasted at least 1.5 hours. The interviewer
was extremely friendly and a great listener - he encouraged disagreements and looked
for the rationale behind decision making and structure in thinking.

Round 3- The interview would have lasted at least 1.5 hours. The panel was friendly and from their depth of questions/ cross-questions it felt as if they were working on the this problem itself i.e. designing restaurant’s menu pages on Swiggy. It was pretty
conversational and not at all a stress-interview, with more focus on customer-empathy, design sense and product sense.

Skills evaluated in this interview

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Tokopedia Associate Product Manager Salary
based on 4 salaries
₹9 L/yr - ₹16 L/yr
31% less than the average Associate Product Manager Salary in India
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