Tokopedia Associate Product Manager Interview Questions and Answers

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Q1. Tell me about yourself
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Q2. MBA Experienncw
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Q1. Guesstimation on real estate
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Estimate the market value of a specific real estate property
• Consider the location of the property

• Look at recent sales of similar properties in the area

• Take into account the size and condition of the property

• Factor in any unique features or upgrades that may affect the value
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Q2. Decision making question
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Q3. Situation based questions
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Q1. Fav. product and how to improve it.
Ans. 
My favorite product is the iPhone. I would improve it by enhancing battery life and adding more customization options.
• Enhance battery life by optimizing software and hardware components

• Add more customization options such as themes, widgets, and app icons

• Improve camera quality and features to stay competitive in the market
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Q1. How would you go about building (from requirement gathering till launching) a product like Khatabook?
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Analytics round was the first round which was easy

Q1. No. of footballs in the air
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Q2. Design fridge for the blind
Ans. 
Designing a fridge for the blind requires tactile and auditory cues for easy navigation and organization.
• Include braille labels on shelves and drawers for easy identification of items.

• Utilize voice recognition technology for hands-free operation.

• Implement textured buttons and knobs for temperature control and settings.

• Incorporate a talking feature that announces the contents of the fridge when opened.

• Ensure contrasting...read more
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Q1. Describe product management
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Product management involves overseeing the development and marketing of a product from conception to launch.
• Identifying market needs and opportunities

• Defining product strategy and roadmap

• Collaborating with cross-functional teams

• Prioritizing features and enhancements

• Analyzing data and feedback for product improvements
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Q1. Rca question on product
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Questions related to Metrics

Voice to Text on Shaadi

Q1. Tell me about yourself
Add your answer
Q2. MBA Experienncw
Add your answer

Q1. Guesstimation on real estate
Ans. 
Estimate the market value of a specific real estate property
• Consider the location of the property

• Look at recent sales of similar properties in the area

• Take into account the size and condition of the property

• Factor in any unique features or upgrades that may affect the value
Answered by AI
Add your answer
Q2. Decision making question
Add your answer
Q3. Situation based questions
Add your answer

Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...read more
Ans. 
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver r...read more
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Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...read more
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Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
Ans. 
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its po...read more
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Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
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Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
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Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
Ans. 
Parameters for designing restaurant recommendation algorithm for Swiggy
• User's location and distance from the restaurant

• User's previous orders and ratings

• Restaurant's popularity and ratings

• Cuisine type and availability

• Time of day and day of the week

• Special offers and discounts

• Delivery time and availability

• User's dietary preferences and restrictions
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Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
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Q2. Design the Menu page for restaurants on Swiggy
Ans. 
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
• Include high-quality images of dishes

• Provide detailed descriptions of dishes

• Allow customers to filter by cuisine, price, and dietary restrictions

• Include ratings and reviews from other customers

• Enable easy customization of dishes

• Provide recommendations based on customer preferences

• Ensure the page is mobile-friendly
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Q3. How will you display the offers?
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Q4. Hhow will you educate a new user of the top-selling items through the product?
Ans. 
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
• Create an onboarding process that guides users through the product's features and benefits

• Develop tutorials that demonstrate how to use the top-selling items

• Provide a comprehensive FAQ section that addresses common questions and concerns

• Use personalized recommendations to suggest top-selling items based on user behavior and
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Q5. How will your design take care of the price-cuts and discounts
Ans. 
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
• We will analyze customer behavior and purchase history to offer personalized discounts.

• We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

• We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

• We will continuously monitor an...read more
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Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
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