Ogilvy Group Account Manager Interview Questions and Answers

Q1. End to end implementation cycle of isms
Ans. 
The end to end implementation cycle of ISMS involves planning, implementation, monitoring, review, and improvement.
• Planning involves identifying the scope, objectives, and risks of the ISMS.

• Implementation involves designing and implementing controls to mitigate identified risks.

• Monitoring involves regular checks to ensure the controls are effective.

• Review involves assessing the effectiveness of the ISMS and identifying...read more
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Q2. Risk assessment steps
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Risk assessment involves identifying, analyzing, and evaluating potential risks to determine the likelihood and impact of those risks.
• Identify potential risks

• Analyze the likelihood and impact of each risk

• Evaluate the risks to determine their priority

• Develop a plan to mitigate or manage the risks

• Monitor and review the risks regularly
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Q1. Enterprise risk assessment
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Q2. Annex A control of iso 27001
Ans. 
Annex A controls are the information security controls listed in ISO 27001 standard.
• Annex A contains 114 controls categorized into 14 sections.

• These controls are designed to ensure the confidentiality, integrity, and availability of information.

• Examples of controls include access control, asset management, cryptography, incident management, and more.

• Organizations must select and implement controls based on their risk a...read more
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Q1. Tell me about yourself
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Q1. Tell me about yourself
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Q2. What are your hobbies?
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Q1. What is retargeting
Ans. 
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
• Retargeting uses cookies to track user behavior and display targeted ads to them.

• It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.

• Retargeting can be done on various platforms such as social media, search engines, and display networks.

• Example...read more
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Q2. What fascinates you about digital marketing
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The ability to reach and engage with a large audience in real-time through various digital channels.
• The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.

• The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.

• The creativity involved in crafting compelling content and campaigns to capture audience a...read more
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Q3. What is targeting
Ans. 
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
• Targeting involves analyzing data to determine the characteristics of the desired audience

• It helps in creating personalized marketing messages and campaigns

• Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting

• Targeting can also be used in adv...read more
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Q4. Example of retargeting in daily life
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Retargeting is when ads follow you after visiting a website or searching for a product.
• After searching for a product on Amazon, ads for that product appear on other websites

• Ads for a hotel you looked at on Booking.com follow you on social media

• After browsing a clothing website, ads for that brand appear on your Instagram feed
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Q5. What is Seo and how it works
Ans. 
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
• SEO involves optimizing website content, structure, and HTML code

• Keyword research and analysis is a crucial part of SEO

• Link building and social media marketing can also improve SEO

• Search engines use complex algorithms to determine website rankings

• SEO is an ongoing process that requires cons
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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