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Nykaa Senior Product Manager Interview Questions and Answers

Updated 27 Oct 2022

Nykaa Senior Product Manager Interview Experiences

1 interview found

I applied via Campus Placement

Round 1 - Case Study 

Tell me about yourself

Return to origin (i.e. to warehouse) for Nykaa has increased from 5% to 7% within a span of 1 month. What are the potential reasons for this increase? How will you solve for these issues?
(I first drew the entire process from order to delivery and the reverse logistics. Then I discussed my hypotheses and asked clarifying questions to reject/ accept the hypotheses)

Round 2 - Technical 

(3 Questions)

  • Q1. Tell me about yourself and the data analytics projects done
  • Q2. Detailed discussion on one project on hotel recommendation system I built as data analyst. Probed on why it was done, data used, techniques tested and implemented, performance metrics
  • Q3. Questions on SQL (Basic). Asked questions on types of joins, lag functions
Round 3 - Case Study 

Nykaa currently has X million registered users, only Y% of them have transacted till date and out of Y, 60% of them have done only 1 transaction. How would you increase the repeat transactions (i.e. 60%) and how would you increase Y i.e. increase the share of transacting customers?

What are the product changes required for solving above problem? How would you prioritize these features?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Understand what the company is looking for. Example: Nykaa requires its Product Managers to be capable of doing data analysis hence look for skills like SQL/ R/ Python etc.


So, a quick refresher of SQL concepts before interviews can help 2. Practice Product Design questions. You should be able to engage the interviewer throughout the discussion (right from scoping to designing)

Round 1- The duration of the interview was 30 minutes.

Round 2- The duration of the interview was 30 minutes.

Round 3- The duration of the interview was 45 minutes.

(Refer sqlzoo.net for basic SQL functions)

Interview questions from similar companies

I applied via Referral and was interviewed before Oct 2021. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all Resume tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Why do you want to join Myntra?
  • Q2. Design an end to end Ad platform
  • Ans. 

    An end-to-end Ad platform that connects advertisers with publishers and provides analytics.

    • Create a user-friendly interface for advertisers to create and manage their ads

    • Develop a system to match ads with relevant publishers based on audience demographics and interests

    • Provide real-time analytics to advertisers to track the performance of their ads

    • Implement a payment system for advertisers to pay publishers for ad space

    • ...

  • Answered by AI
Round 3 - One-on-one 

(1 Question)

  • Q1. Product Design questions
Round 4 - One-on-one 

(1 Question)

  • Q1. Product Strategy Questions

Interview Preparation Tips

Interview preparation tips for other job seekers - Standard PM interview process, can try Pmexercises.com or exponent for prep

Interview Questionnaire 

4 Questions

  • Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
  • Ans. 

    Identify the root cause and take corrective actions to improve subscription rate.

    • Conduct customer surveys to understand reasons for cancellation

    • Analyze competitors' offerings and pricing strategies

    • Introduce new benefits or features to attract customers

    • Improve marketing and advertising efforts to increase awareness

    • Offer discounts or promotions to incentivize sign-ups

    • Collaborate with customer service to address any issue...

  • Answered by AI
  • Q2. If you had to launch custom made-to-order products, how would you go about it?
  • Ans. 

    To launch custom made-to-order products, I would follow a process of market research, product design, and production planning.

    • Conduct market research to identify customer needs and preferences

    • Design products that meet those needs and preferences

    • Develop a production plan that allows for customization without sacrificing efficiency

    • Implement a system for taking and managing orders

    • Ensure quality control throughout the prod...

  • Answered by AI
  • Q3. How can you attribute conversions? If you do some improvements, how will you attribute it to that? Also, got a follow-up question on SEO here.
  • Ans. 

    To attribute conversions, we can use various methods such as tracking pixels, unique URLs, and A/B testing. SEO improvements can be attributed through tracking changes in search engine rankings and organic traffic.

    • Use tracking pixels to track conversions from specific sources

    • Create unique URLs for different campaigns to track conversions

    • Use A/B testing to compare the performance of different versions of a page

    • Track cha...

  • Answered by AI
  • Q4. I was also asked about myself, my interests, my favorite product etc. More on Myntra

Interview Preparation Tips

Myntra interview Preparation:What tips would you give to other job seekers? - Tips for Q1 -

1) Start with scoping to figure out the root cause and break down of 30%. Enquire about any macro level changes and focus on user journey.

2) Here I segmented into prime music and e-commerce (free shipping, early shipping)

3) I then focused on delivery time for e-commerce. Go with the user journey steps (think funnel from user getting acquired to step by step making a transaction and conversions). As you approach it, ask the interviewer and they will guide/narrow down the case narrative.

Tips for Q2-

1) Identify the needs - define the users and motivations

2) Think from a User journey PoV all steps in the user's funnel

3) Features - Always keep a balance of short-term and long-term, hygiene and wow features

4) What are the 3 major things you'll take care of? Then mention three issues you foresee

5) Guesstimate for market sizing - had segmented into occasion wear, size issues etc. I did the market sizing for occasion wear, further narrowed to bridal wear i.e number of possible brides.

Skills evaluated in this interview

I applied via Campus Placement

Round 1 - Product Management 

(1 Question)

  • Q1. What did you do in your role as a PM? What kind of a PM were you? Technical, general, design?Design a subscription service for Myntra?
Round 2 - Product Management 

(2 Questions)

  • Q1. How do you create a roadmap? How do you prioritise features?
  • Ans. 

    Creating a roadmap involves identifying goals, prioritizing features, and aligning with stakeholders.

    • Identify business goals and objectives

    • Gather feedback from stakeholders and customers

    • Prioritize features based on impact and effort

    • Create a timeline and milestones

    • Align roadmap with company strategy and resources

    • Regularly review and adjust roadmap as needed

  • Answered by AI
  • Q2. How will you launch vernacular content on Myntra?What will you translate? How will you measure it success? How will you decide if it’s the right time to get into vernacular content?
  • Ans. 

    To launch vernacular content on Myntra, we will translate product descriptions, user reviews, and customer support. Success will be measured through increased engagement and conversion rates. The right time to launch will be determined by market research and user demand.

    • Translate product descriptions, user reviews, and customer support into vernacular languages

    • Measure success through increased engagement and conversion...

  • Answered by AI
Round 3 - HR 

(1 Question)

  • Q1. How do you handle conflict?How do you get stakeholder buy-in? What’s your process for change management?
  • Ans. 

    I handle conflict by actively listening, finding common ground, and facilitating open communication. I gain stakeholder buy-in through clear communication, addressing concerns, and demonstrating value. My change management process involves thorough planning, effective communication, and stakeholder involvement.

    • Actively listen to all parties involved in the conflict to understand their perspectives.

    • Find common ground an...

  • Answered by AI
Round 4 - Product Management 

(1 Question)

  • Q1. What is an app that you really admire? Why so?

I applied via Campus Placement

Round 1 - Product Management 

(1 Question)

  • Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
  • Ans. 

    Identify the root cause and take corrective actions to improve subscription rate.

    • Conduct customer surveys to understand reasons for cancellation

    • Analyze competitors' offerings and pricing strategies

    • Improve the value proposition of Amazon Prime by adding new benefits or features

    • Launch targeted marketing campaigns to attract new subscribers

    • Offer discounts or promotions to incentivize re-subscription

    • Improve customer servic...

  • Answered by AI
Round 2 - Product Management 

(2 Questions)

  • Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...
  • Ans. 

    To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.

    • Conduct market research to identify demand and competition

    • Assess production capabilities and logistics for customization

    • Prioritize customer experience through seamless ordering and delivery

    • Implement tracking and an...

  • Answered by AI
  • Q2. A question on SEO.
Round 3 - Product Management 

(1 Question)

  • Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
Round 4 - HR 

(1 Question)

  • Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.

Interview Preparation Tips

Interview preparation tips for other job seekers - The first two rounds were core product focused, the last two were more behavioral
focused.

Skills evaluated in this interview

Interview experience
3
Average
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I applied via Referral and was interviewed in May 2024. There were 2 interview rounds.

Round 1 - Case Study 

Problem solving and resume based discussion

Round 2 - Assignment 

Data and guesstimate

I applied via Campus Placement

Round 1 - Product Management 

(1 Question)

  • Q1. One arithmetic problem, one product design problem based on my hobby, gave me some numbers for the metrics of the product and was asked to analyze.
Round 2 - Product Management 

(1 Question)

  • Q1. Price & Cost Structure if Flipkart rents heavy home appliances instead of selling. Where can it save money?
  • Ans. 

    Renting heavy home appliances instead of selling - cost-saving measures for Flipkart

    • Reduced inventory costs as fewer appliances need to be purchased and stored

    • Lower transportation costs as appliances can be rented out from local warehouses instead of being shipped from a central location

    • Less need for after-sales service and support as appliances are returned after use

    • Potential for higher profit margins as rental fees c...

  • Answered by AI
Round 3 - Product Management 

(2 Questions)

  • Q1. Design a smart dialer app ( No voice/NLP).
  • Ans. 

    A smart dialer app that suggests contacts based on time, location, and frequency of calls.

    • Uses machine learning algorithms to predict and suggest contacts

    • Integrates with calendar and location data to suggest relevant contacts

    • Allows users to set preferences and prioritize contacts

    • Provides analytics on call history and usage patterns

  • Answered by AI
  • Q2. Tell me a situation when you had to convince the founder of the startup about a decision opposing his view.
  • Ans. 

    Convincing a startup founder about a decision opposing his view

    • Identified the problem and presented data to support my decision

    • Listened to the founder's concerns and addressed them

    • Collaborated with the team to come up with a compromise

    • Presented a clear plan of action and potential outcomes

    • Followed up to ensure the decision was successful

  • Answered by AI
Round 4 - Product Management 

(3 Questions)

  • Q1. Why Product?
  • Ans. 

    Product management is the perfect blend of creativity, strategy, and execution.

    • Product management allows me to work on innovative solutions that solve real-world problems.

    • I enjoy collaborating with cross-functional teams to bring a product to market.

    • Product management provides the opportunity to continuously learn and grow in a dynamic industry.

    • I am passionate about creating products that improve people's lives and mak...

  • Answered by AI
  • Q2. How will you deal with engineering team in a prioritization conflict?
  • Ans. 

    I will collaborate with the engineering team to understand their concerns and work towards a mutually beneficial solution.

    • Listen to the engineering team's concerns and priorities

    • Explain the business goals and priorities

    • Work together to find a solution that meets both business and engineering needs

    • Consider the impact on customers and stakeholders

    • Communicate the decision and reasoning clearly to all parties involved

  • Answered by AI
  • Q3. If given a team of 10 fresher engineers, what criteria will you consider to pick 5 of them to make a feature?
  • Ans. 

    Criteria for selecting 5 fresher engineers for a feature

    • Assess their technical skills and knowledge

    • Evaluate their ability to work in a team

    • Consider their communication and problem-solving skills

    • Look for a diverse set of perspectives and backgrounds

    • Assess their willingness to learn and adapt

    • Consider their passion and motivation for the project

  • Answered by AI

Skills evaluated in this interview

I applied via Campus Placement

Round 1 - Case Study 

Facebook’s DAU(Daily Active Users) has been decreasing w-o-w for last 3 weeks. As a growth manager for Facebook, how will you identify and resolve the problem.

Round 2 - Product Management 

(2 Questions)

  • Q1. Describe 1 project from your past experience that you like and implemented from end-to-end.
  • Q2. Design a movie-booking app for elder people (someone who is not very tech-savvy and just started using smartphones).
  • Ans. 

    A movie-booking app designed for elder people who are not tech-savvy.

    • Simple and intuitive user interface with large fonts and buttons.

    • Option to book tickets over the phone with customer support.

    • Ability to filter movies by genre and language.

    • Option to save favorite theaters and movies for easy access.

    • Integration with Google Maps for easy navigation to theaters.

    • Option to receive reminders for upcoming movies and showtime...

  • Answered by AI
Round 3 - Product Management 

(1 Question)

  • Q1. There is a Product Category on Flipkart which has seasonal demand such as ACs. What stress does this unpredictable seasonal demand have on Flipkart’s supply chain? Assume a Stock and Sell model.
  • Ans. 

    Seasonal demand products like ACs can stress Flipkart's supply chain in a Stock and Sell model.

    • The supply chain needs to be prepared for sudden spikes in demand during peak season.

    • Inventory management becomes crucial to avoid stockouts or overstocking.

    • Logistics and delivery operations need to be optimized to handle increased volume.

    • Marketing and promotions should be planned in advance to create demand and avoid excess ...

  • Answered by AI
Round 4 - Technical 

(6 Questions)

  • Q1. Explain the technology architecture from your previous company on product.
  • Q2. What was the technology stack used in this product?
  • Ans. 

    The technology stack used in this product includes Java, Spring Boot, React, and PostgreSQL.

    • Backend developed using Java and Spring Boot

    • Frontend developed using React

    • Database used is PostgreSQL

    • Other technologies used include Docker and Kubernetes

  • Answered by AI
  • Q3. Explain in detail how a particular project from the CV was executed.
  • Q4. What parameters will you use to decide the priorities in a feature backlog.
  • Ans. 

    Prioritization of feature backlog based on parameters

    • Customer needs and feedback

    • Business goals and objectives

    • Technical feasibility and complexity

    • Market trends and competition

    • Impact on user experience and revenue

    • Cost and resources required

    • Risk and compliance

    • Dependencies and timelines

    • Value and ROI

    • Urgency and criticality

  • Answered by AI
  • Q5. What are the major challenges you think you’ll face when working with different stakeholders such as technology, marketing etc. when working as a product manager and how do you plan to overcome these chall...
  • Ans. 

    As a product manager, major challenges with stakeholders include communication, prioritization, and alignment.

    • Communication: Ensuring clear and effective communication with stakeholders to avoid misunderstandings and delays.

    • Prioritization: Balancing the needs and wants of different stakeholders to prioritize features and improvements.

    • Alignment: Ensuring all stakeholders are aligned on the product vision, goals, and roa...

  • Answered by AI
  • Q6. If I asked your best friend, what will he say are your 2 biggest strengths and 2 biggest weaknesses?

Skills evaluated in this interview

I applied via Campus Placement

Round 1 - Case Study 

How's ISB going on so far?

You are thinking of creating a startup, you’ve observed Housing Societies have free badminton courts available and there are kids who are looking to play badminton but do not have access to courts. Can you find a way to create value here?

Have you had any problems dealing with people?

Round 2 - Case Study 

You are a PM at Facebook, you notice that the revenue is falling over a period of 2 weeks. What actions would you take next?

How do go about dealing with a situation when you have to convince your superior or say your product manager about a disagreement that you’ve been having regarding [work project] ?

Round 3 - Case Study 

How would you go about launching Gold as a category on Flipkart? What all factors would you keep in mind while launching it?

Round 4 - Technical 

(3 Questions)

  • Q1. Describe the architecture for a product that you’ve worked on? What type of replication were you using (MySQL DB)?
  • Ans. 

    I worked on a product with a microservices architecture using MySQL DB for replication.

    • The product had a microservices architecture with each service having its own database.

    • We used MySQL DB for replication to ensure data consistency across all services.

    • We also implemented load balancing and caching to improve performance.

    • The architecture allowed for easy scaling and maintenance of the product.

    • Examples of services incl...

  • Answered by AI
  • Q2. What is your biggest fear? Is it that your feature will not be prioritized?
  • Ans. 

    My biggest fear is not meeting customer needs

    • I prioritize customer feedback and needs in my feature development

    • I conduct thorough research and analysis to ensure customer satisfaction

    • I regularly communicate with customers to gather feedback and make improvements

    • I am open to constructive criticism and willing to make changes to meet customer needs

  • Answered by AI
  • Q3. How would you deal with Tech-Debt as a PM?
  • Ans. 

    As a PM, I would prioritize tech-debt based on its impact on the product and allocate resources accordingly.

    • Identify the areas with the highest tech-debt and prioritize them based on their impact on the product

    • Allocate resources to address the high-priority tech-debt items

    • Collaborate with the engineering team to come up with a plan to address the tech-debt

    • Ensure that the plan to address tech-debt is aligned with the pr...

  • Answered by AI

Product Manager Interview Questions & Answers

Flipkart user image Raghu Kumar Reddy

posted on 28 Sep 2024

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Case Study 

Should Flipkart enter Quick commerce

Round 2 - One-on-one 

(2 Questions)

  • Q1. Should Uber acquire Rapido
  • Ans. 

    Uber should consider acquiring Rapido to expand their services in the transportation industry.

    • Acquiring Rapido would allow Uber to enter the bike taxi market, which is a growing segment in India.

    • Rapido has a strong presence in the Indian market with a large customer base, which could benefit Uber's expansion strategy.

    • Uber could leverage Rapido's technology and expertise in the bike taxi sector to enhance their own serv...

  • Answered by AI
  • Q2. What's your view on leadership
  • Ans. 

    Leadership is about inspiring and guiding a team towards a common goal through effective communication and decision-making.

    • Leadership involves setting a clear vision and goals for the team.

    • Effective communication is key in leadership to ensure everyone is on the same page.

    • A good leader motivates and empowers team members to reach their full potential.

    • Leadership also involves making tough decisions and taking responsibi...

  • Answered by AI
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Nykaa Interview FAQs

How many rounds are there in Nykaa Senior Product Manager interview?
Nykaa interview process usually has 3 rounds. The most common rounds in the Nykaa interview process are Case Study and Technical.
How to prepare for Nykaa Senior Product Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Nykaa. The most common topics and skills that interviewers at Nykaa expect are E-commerce.
What are the top questions asked in Nykaa Senior Product Manager interview?

Some of the top questions asked at the Nykaa Senior Product Manager interview -

  1. Detailed discussion on one project on hotel recommendation system I built as da...read more
  2. Questions on SQL (Basic). Asked questions on types of joins, lag functi...read more

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Nykaa Senior Product Manager Salary
based on 25 salaries
₹24 L/yr - ₹60 L/yr
22% more than the average Senior Product Manager Salary in India
View more details

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3.4/5

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