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Nykaa Senior Product Manager Interview Questions and Answers

Updated 27 Oct 2022

Nykaa Senior Product Manager Interview Experiences

1 interview found

I applied via Campus Placement

Round 1 - Case Study 

Tell me about yourself

Return to origin (i.e. to warehouse) for Nykaa has increased from 5% to 7% within a span of 1 month. What are the potential reasons for this increase? How will you solve for these issues?
(I first drew the entire process from order to delivery and the reverse logistics. Then I discussed my hypotheses and asked clarifying questions to reject/ accept the hypotheses)

Round 2 - Technical 

(3 Questions)

  • Q1. Tell me about yourself and the data analytics projects done
  • Q2. Detailed discussion on one project on hotel recommendation system I built as data analyst. Probed on why it was done, data used, techniques tested and implemented, performance metrics
  • Q3. Questions on SQL (Basic). Asked questions on types of joins, lag functions
Round 3 - Case Study 

Nykaa currently has X million registered users, only Y% of them have transacted till date and out of Y, 60% of them have done only 1 transaction. How would you increase the repeat transactions (i.e. 60%) and how would you increase Y i.e. increase the share of transacting customers?

What are the product changes required for solving above problem? How would you prioritize these features?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Understand what the company is looking for. Example: Nykaa requires its Product Managers to be capable of doing data analysis hence look for skills like SQL/ R/ Python etc.


So, a quick refresher of SQL concepts before interviews can help 2. Practice Product Design questions. You should be able to engage the interviewer throughout the discussion (right from scoping to designing)

Round 1- The duration of the interview was 30 minutes.

Round 2- The duration of the interview was 30 minutes.

Round 3- The duration of the interview was 45 minutes.

(Refer sqlzoo.net for basic SQL functions)

Interview questions from similar companies

I applied via Referral and was interviewed before Jul 2020. There was 1 interview round.

Interview Questionnaire 

8 Questions

  • Q1. Puzzles were asked during the interview
  • Q2. Different types of case studies were asked
  • Q3. Experience of my previous jobs
  • Q4. What kind of role do you want to get into? Product Analytics vs Data Science vs Product Management?
  • Ans. 

    I am interested in pursuing a career in Product Management.

    • I enjoy working with cross-functional teams to develop and launch successful products.

    • I have experience in market research, product strategy, and product development.

    • I am passionate about understanding customer needs and delivering solutions that meet those needs.

    • I am excited about the opportunity to lead a team and drive product innovation.

    • While I have some ex...

  • Answered by AI
  • Q5. Why do you think you are more suitable for a product management role?
  • Q6. What kind of data science projects you have done in the past?
  • Ans. 

    I have worked on data science projects related to customer segmentation, predictive modeling, and recommendation systems.

    • Developed a customer segmentation model using K-means clustering algorithm

    • Built a predictive model to forecast sales using time series analysis

    • Created a recommendation system for an e-commerce platform using collaborative filtering

    • Analyzed user behavior data to identify patterns and improve user enga...

  • Answered by AI
  • Q7. What have you done as a product manager in your previous organization?
  • Q8. Mention one project in detail that you led end-to-end.

Interview Preparation Tips

Interview preparation tips for other job seekers - My interview was for being done for two positions - data science and product management. So the questions were asked from both the domains. A lot of focus on puzzles was there. Also, the interviewer wanted to see if I have clarity of the role that I wanted to get into.

Skills evaluated in this interview

I applied via Campus Placement and was interviewed in Dec 2021. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Case Study 

Design Case Study

Round 3 - One-on-one 

(2 Questions)

  • Q1. Behavioural and case study
  • Q2. Favourite Product and how to improve it
  • Ans. 

    My favourite product is the iPhone. Improvements could include longer battery life and more customization options.

    • Increase battery life

    • Add more customization options

    • Improve camera quality

    • Enhance Siri functionality

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Maintain your calm and composure. For cases, thought through your approach for 30 sec or a min before you actually start answering.
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Previous experience and the roles I have had
  • Q2. Second was about why do I need to join this specific role
Round 3 - One-on-one 

(1 Question)

  • Q1. The question was around product lifecycles and relating those to Justdial's business. Make sure you know about Justdial's business well.
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via Job Portal and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Case Study 

Increase Gpay txns by 5x

Round 2 - Data 

(1 Question)

  • Q1. RCA of 5% drop in google docs
  • Ans. 

    The Root Cause Analysis (RCA) of a 5% drop in Google Docs usage.

    • Investigate recent changes or updates to Google Docs that may have caused user dissatisfaction.

    • Analyze user feedback and reviews to identify any common issues or complaints.

    • Check for any technical issues or bugs that may be affecting the performance of Google Docs.

    • Review competitor products to see if there are any new features or improvements that may have...

  • Answered by AI
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Oct 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Case Study 

Design an ecomm website UI for better customer experience

Round 3 - HR 

(1 Question)

  • Q1. Background, exisiting company and why looking fora change
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Sep 2023. There was 1 interview round.

Round 1 - Case Study 

How google sorts the results set , best way to come up with a sorting algo

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
No response

I applied via Approached by Company and was interviewed in Mar 2024. There was 1 interview round.

Round 1 - One-on-one 

(2 Questions)

  • Q1. How would you increase the conversion rate on Call Now button on JD listings?
  • Ans. 

    To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.

    • Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size

    • Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'

    • Optimize the button for mobile users by e...

  • Answered by AI
  • Q2. Walk me through your profile, experience and impact you have been able to deliver?
  • Ans. 

    Experienced product manager with a track record of delivering impactful results.

    • Over 5 years of experience in product management roles

    • Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue

    • Implemented customer feedback system that led to a 15% improvement in customer satisfaction

    • Developed and executed product roadmap that resulted in a 30% increase in user engagement

  • Answered by AI

I applied via Campus Placement

Round 1 - Product Management 

(1 Question)

  • Q1. Design a UX mockup for displaying nearest outlet for a multi-chain restaurant - Ask clarifying questions, draw thought on paper, observe common mobile/desktop design patterns for commonly used apps
  • Ans. 

    Design a UX mockup for displaying nearest outlet for a multi-chain restaurant

    • Clarify if the user is searching for a specific location or their current location

    • Include a search bar and filters for cuisine, distance, and ratings

    • Display outlet details such as address, phone number, and hours of operation

    • Use map integration to show outlet locations and directions

    • Consider mobile-first design and optimize for smaller screens

  • Answered by AI
Round 2 - HR 

(1 Question)

  • Q1. Why Swiggy? What do you know about Swiggy work culture, Business expansion ideas, Interests - General conversation with Principal - Product, Swiggy
Round 3 - Product Management 

(1 Question)

  • Q1. Swiggy wants to launch fitness meals ? What should be the price? Who to target? Customer Journey ? Supply Chain Design
  • Ans. 

    The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.

    • Price should be competitive to attract customers

    • Target health-conscious individuals who prioritize fitness and healthy eating

    • Customer journey should focus on convenience and customiza...

  • Answered by AI
Round 4 - HR 

(3 Questions)

  • Q1. What people hate about you?
  • Q2. How can you pitch a business idea to Swiggy head about your hobbies?
  • Q3. People Management QnA

Skills evaluated in this interview

I applied via Campus Placement

Round 1 - Product Management 

(1 Question)

  • Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...
  • Ans. 

    Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.

    • Key considerations: target market, pricing strategy, benefits and features, competition analysis

    • Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

    • Driver matching algorithm: consider factors like proximity, availability, driver r...

  • Answered by AI
Round 2 - Product Management 

(5 Questions)

  • Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...
  • Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
  • Ans. 

    To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.

    • I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

    • I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

    • I will provide data and metrics to support my idea and show its po...

  • Answered by AI
  • Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
  • Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
  • Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
  • Ans. 

    Parameters for designing restaurant recommendation algorithm for Swiggy

    • User's location and distance from the restaurant

    • User's previous orders and ratings

    • Restaurant's popularity and ratings

    • Cuisine type and availability

    • Time of day and day of the week

    • Special offers and discounts

    • Delivery time and availability

    • User's dietary preferences and restrictions

  • Answered by AI
Round 3 - Product Management 

(6 Questions)

  • Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
  • Q2. Design the Menu page for restaurants on Swiggy
  • Ans. 

    Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.

    • Include high-quality images of dishes

    • Provide detailed descriptions of dishes

    • Allow customers to filter by cuisine, price, and dietary restrictions

    • Include ratings and reviews from other customers

    • Enable easy customization of dishes

    • Provide recommendations based on customer preferences

    • Ensure the page is mobile-friendly

  • Answered by AI
  • Q3. How will you display the offers?
  • Q4. Hhow will you educate a new user of the top-selling items through the product?
  • Ans. 

    New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.

    • Create an onboarding process that guides users through the product's features and benefits

    • Develop tutorials that demonstrate how to use the top-selling items

    • Provide a comprehensive FAQ section that addresses common questions and concerns

    • Use personalized recommendations to suggest top-selling items based on user behavior and

  • Answered by AI
  • Q5. How will your design take care of the price-cuts and discounts
  • Ans. 

    Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.

    • We will analyze customer behavior and purchase history to offer personalized discounts.

    • We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

    • We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

    • We will continuously monitor an...

  • Answered by AI
  • Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale

Interview Preparation Tips

Interview preparation tips for other job seekers - Round 1- The interview lasted about an hour. The interviewer was a no nonsense guy and was just concerned about the approach and my though process. Am not even sure if he even smiled throughout the interview.

Overall, I felt it was a great problem-solving exercise. Later I realised that fleet-optimisation was one of the major problems Swiggy (and this interviewer) was working on, and hence this question was
related.

Round 2- The interview would have lasted at least 1.5 hours. The interviewer
was extremely friendly and a great listener - he encouraged disagreements and looked
for the rationale behind decision making and structure in thinking.

Round 3- The interview would have lasted at least 1.5 hours. The panel was friendly and from their depth of questions/ cross-questions it felt as if they were working on the this problem itself i.e. designing restaurant’s menu pages on Swiggy. It was pretty
conversational and not at all a stress-interview, with more focus on customer-empathy, design sense and product sense.

Skills evaluated in this interview

Nykaa Interview FAQs

How many rounds are there in Nykaa Senior Product Manager interview?
Nykaa interview process usually has 3 rounds. The most common rounds in the Nykaa interview process are Case Study and Technical.
How to prepare for Nykaa Senior Product Manager interview?
Go through your CV in detail and study all the technologies mentioned in your CV. Prepare at least two technologies or languages in depth if you are appearing for a technical interview at Nykaa. The most common topics and skills that interviewers at Nykaa expect are E-commerce.
What are the top questions asked in Nykaa Senior Product Manager interview?

Some of the top questions asked at the Nykaa Senior Product Manager interview -

  1. Detailed discussion on one project on hotel recommendation system I built as da...read more
  2. Questions on SQL (Basic). Asked questions on types of joins, lag functi...read more

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Nykaa Senior Product Manager Salary
based on 25 salaries
₹24 L/yr - ₹60 L/yr
24% more than the average Senior Product Manager Salary in India
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based on 3 reviews

3.4/5

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3.8

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2.8

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