Nykaa Senior Product Manager Interview Questions and Answers

Design Case Study

Q1. Behavioural and case study
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Q2. Favourite Product and how to improve it
Ans. 
My favourite product is the iPhone. Improvements could include longer battery life and more customization options.
• Increase battery life

• Add more customization options

• Improve camera quality

• Enhance Siri functionality
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Q1. Previous experience and the roles I have had
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Q2. Second was about why do I need to join this specific role
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Q1. The question was around product lifecycles and relating those to Justdial's business. Make sure you know about Justdial's business well.
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Increase Gpay txns by 5x

Q1. RCA of 5% drop in google docs
Ans. 
The Root Cause Analysis (RCA) of a 5% drop in Google Docs usage.
• Investigate recent changes or updates to Google Docs that may have caused user dissatisfaction.

• Analyze user feedback and reviews to identify any common issues or complaints.

• Check for any technical issues or bugs that may be affecting the performance of Google Docs.

• Review competitor products to see if there are any new features or improvements that may have...read more
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Design an ecomm website UI for better customer experience

Q1. Background, exisiting company and why looking fora change
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How google sorts the results set , best way to come up with a sorting algo

Q1. How would you increase the conversion rate on Call Now button on JD listings?
Ans. 
To increase conversion rate on Call Now button on JD listings, focus on improving visibility, adding compelling call-to-action, optimizing for mobile, and testing different placements.
• Improve visibility of the Call Now button by making it stand out with contrasting colors or larger size

• Add a compelling call-to-action next to the button, such as 'Call now for a free consultation'

• Optimize the button for mobile users by e...read more
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Q2. Walk me through your profile, experience and impact you have been able to deliver?
Ans. 
Experienced product manager with a track record of delivering impactful results.
• Over 5 years of experience in product management roles

• Led cross-functional teams to successfully launch 3 new products, resulting in a 20% increase in revenue

• Implemented customer feedback system that led to a 15% improvement in customer satisfaction

• Developed and executed product roadmap that resulted in a 30% increase in user engagement
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Q1. Design a UX mockup for displaying nearest outlet for a multi-chain restaurant - Ask clarifying questions, draw thought on paper, observe common mobile/desktop design patterns for commonly used apps
Ans. 
Design a UX mockup for displaying nearest outlet for a multi-chain restaurant
• Clarify if the user is searching for a specific location or their current location

• Include a search bar and filters for cuisine, distance, and ratings

• Display outlet details such as address, phone number, and hours of operation

• Use map integration to show outlet locations and directions

• Consider mobile-first design and optimize for smaller screens
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Q1. Why Swiggy? What do you know about Swiggy work culture, Business expansion ideas, Interests - General conversation with Principal - Product, Swiggy
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Q1. Swiggy wants to launch fitness meals ? What should be the price? Who to target? Customer Journey ? Supply Chain Design
Ans. 
The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.
• Price should be competitive to attract customers

• Target health-conscious individuals who prioritize fitness and healthy eating

• Customer journey should focus on convenience and customiza...read more
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Q1. What people hate about you?
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Q2. How can you pitch a business idea to Swiggy head about your hobbies?
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Q3. People Management QnA
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Q1. Uber wants to design a Subscription Service, what will your key areas of consideration, and how will you price it. Also design the algorithm/logic how will you match the drivers. What are the various admin...read more
Ans. 
Considerations and pricing for designing Uber's Subscription Service, including driver matching algorithm and administrative considerations.
• Key considerations: target market, pricing strategy, benefits and features, competition analysis

• Pricing: determine subscription tiers, pricing models (e.g., flat fee, usage-based), value-based pricing

• Driver matching algorithm: consider factors like proximity, availability, driver r...read more
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Q1. The interviewer was the VP-Product Management. The conversation started with the discussion about common startup that we were both associated with, and that helped me set a good rapport with the interviewe...read more
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Q2. Consider there are 3 other product managers in the room with equally strong product/feature ideas, how will you present your idea and differentiate yourself? How will you sell your idea?
Ans. 
To differentiate myself, I will focus on the unique value proposition of my idea and highlight its potential impact on the business.
• I will start by clearly defining the problem my idea solves and how it aligns with the company's goals.

• I will then highlight the unique features and benefits of my idea that set it apart from the other product/feature ideas.

• I will provide data and metrics to support my idea and show its po...read more
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Q3. What’s your leadership style - If you have a idea, would you prefer directly approaching me or any other senior product leader?
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Q4. When was the time you faced a disagreement with your supervisor? How did you handle the conflict? Would you do anything different now?
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Q5. List down all the parameters you’d evaluate to design the restaurant recommendation algorithm for Swiggy.
Ans. 
Parameters for designing restaurant recommendation algorithm for Swiggy
• User's location and distance from the restaurant

• User's previous orders and ratings

• Restaurant's popularity and ratings

• Cuisine type and availability

• Time of day and day of the week

• Special offers and discounts

• Delivery time and availability

• User's dietary preferences and restrictions
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Q1. The panel had 2 Product Managers: List down all the User modes or states of a prospect Swiggy customer who’s about to order food from Swiggy i.e. list down all possible target segments and their use cases.
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Q2. Design the Menu page for restaurants on Swiggy
Ans. 
Designing a user-friendly menu page for restaurants on Swiggy to enhance customer experience.
• Include high-quality images of dishes

• Provide detailed descriptions of dishes

• Allow customers to filter by cuisine, price, and dietary restrictions

• Include ratings and reviews from other customers

• Enable easy customization of dishes

• Provide recommendations based on customer preferences

• Ensure the page is mobile-friendly
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Q3. How will you display the offers?
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Q4. Hhow will you educate a new user of the top-selling items through the product?
Ans. 
New users will be educated through onboarding, tutorials, FAQs, and personalized recommendations.
• Create an onboarding process that guides users through the product's features and benefits

• Develop tutorials that demonstrate how to use the top-selling items

• Provide a comprehensive FAQ section that addresses common questions and concerns

• Use personalized recommendations to suggest top-selling items based on user behavior and
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Q5. How will your design take care of the price-cuts and discounts
Ans. 
Our design will incorporate dynamic pricing strategies and personalized discounts based on customer behavior.
• We will analyze customer behavior and purchase history to offer personalized discounts.

• We will implement dynamic pricing strategies to adjust prices based on market demand and competition.

• We will communicate price-cuts and discounts effectively through targeted marketing campaigns.

• We will continuously monitor an...read more
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Q6. Redesign the home page of Swiggy. Feel free to change/ critique any portion of the page and suggest changes with rationale
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