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Nielsen ARC Analyst Interview Questions, Process, and Tips

Updated 19 Sep 2015

Nielsen ARC Analyst Interview Experiences

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ARC Analyst Interview Questions & Answers

user image Anonymous

posted on 7 Mar 2015

Interview Questionnaire 

16 Questions

  • Q1. Why this profile?
  • Q2. The timing will be according to global markets ( 2 pm to 11 pm) , will you be comfortable to work at these hours?
  • Q3. Why a gap of one year after graduation?
  • Q4. Why do you feel you fit the profile requirements ?
  • Q5. What is the difference between market research and marketing research?
  • Ans. 

    Market research focuses on the overall market and its trends, while marketing research focuses on specific marketing strategies and tactics.

    • Market research is broader in scope and looks at the overall market, including customer behavior, market size, and competition.

    • Marketing research is more specific and focuses on gathering data and insights to support marketing strategies and tactics.

    • Market research helps in identif...

  • Answered by AI
  • Q6. What are the different types of researches? Explain in detail each one of them
  • Ans. 

    There are various types of research, including descriptive, exploratory, experimental, and correlational research.

    • Descriptive research aims to describe and analyze a phenomenon or population.

    • Exploratory research is conducted to gain insights and understanding of a topic.

    • Experimental research involves manipulating variables to determine cause and effect relationships.

    • Correlational research examines the relationship betw...

  • Answered by AI
  • Q7. If one set of bat and ball together cost Rs.110 , the bat costs Rs. 100 more than the ball , how much does the ball cost? Ans. Rs.5
  • Ans. 

    The ball costs Rs.5.

    • Let's assume the cost of the ball as x.

    • According to the given information, the cost of the bat is Rs.100 more than the ball, so it would be x + 100.

    • The total cost of the bat and ball together is Rs.110, so we can set up the equation x + (x + 100) = 110.

    • Simplifying the equation, we get 2x + 100 = 110.

    • Subtracting 100 from both sides, we have 2x = 10.

    • Dividing both sides by 2, we find x = 5.

    • Therefore, t

  • Answered by AI
  • Q8. Tell me something about yourself
  • Q9. What do you understand by ARC , what do you know about the profile and why do you think you are suitable for the profile
  • Q10. Given 3 days to calculate the number of Paan and Beedi shops in Mumbai, what will be your approach? No need to arrive at a number
  • Ans. 

    To calculate the number of Paan and Beedi shops in Mumbai in 3 days, I would use a combination of data collection methods and statistical estimation.

    • Collect data from government records, trade associations, and local authorities

    • Conduct surveys and interviews with shop owners and residents

    • Utilize satellite imagery and mapping technology to identify and count shops

    • Apply statistical sampling techniques to estimate the tot...

  • Answered by AI
  • Q11. What are the extended 3 Ps' of marketing and why were they made ?
  • Ans. 

    The extended 3 Ps of marketing are People, Process, and Physical Evidence. They were made to address the unique challenges of service-based industries.

    • People: Refers to the employees and customers involved in the service delivery process. It emphasizes the importance of customer service and employee training.

    • Process: Focuses on the procedures and systems used to deliver the service. It aims to ensure efficiency, consis...

  • Answered by AI
  • Q12. What are the sampling techniques?
  • Ans. 

    Sampling techniques are methods used to select a subset of individuals or items from a larger population for research or analysis.

    • Random sampling: Each member of the population has an equal chance of being selected.

    • Stratified sampling: Dividing the population into subgroups and selecting samples from each subgroup.

    • Cluster sampling: Dividing the population into clusters and randomly selecting entire clusters for samplin...

  • Answered by AI
  • Q13. What is a random sampling error?
  • Ans. 

    Random sampling error refers to the discrepancy between the characteristics of a sample and the characteristics of the population it represents.

    • Random sampling error occurs when the sample selected for a study does not accurately represent the entire population.

    • It is a result of chance variations in the selection of the sample.

    • Random sampling error can lead to biased or inaccurate results.

    • For example, if a survey about...

  • Answered by AI
  • Q14. Questions about family background
  • Q15. Why not pursue father's profession / business
  • Q16. Are you okay with the odd working hours? Is your family comfortable with the working hours?

Interview Preparation Tips

Round: Test
Experience: Maths was general CAT level questions. Probability, one question on LPP , like, if a factory has two products made out of X and Y ingredients , which cost Rs.a and Rs.b respectively . How much will be optimum profit with a given machinery's maximum capacity and production time. SP and monthly sales of the product was also given.
English section had 10 questions with 5 answer options. Mainly based on sentence correction. Testing punctuation and grammar. Relatively easy
Written Skills were tested on a case study. The client is an FMCG company and wants to launch a new product in the market - a soap bar that can be used to cleanse the skin as well as wash clothes. It is priced Rs.20-30 above the soaps but priced at par with the detergents . Write an email to the marketing head of the client. You have to analyse the market potential of this product and run a SWOT analysis for the same.
Tips: Maths questions were lengthy , there were marks for how you arrived at the answer.
Duration: 60 mins minutes
Total Questions: 25

Round: HR Interview
Experience: Short and crisp interview. Was quite formal and to the point.
Tips: Make sure you justify why you are fit for the profile. Mention research projects done in the past, if any . Be thorough with your CV and try to relate it to the profile.

Round: Technical Interview
Experience: Exhaustive interview.
Tips: Thorough knowledge of research methodologies and types of researches is important

Round: Other Interview
Experience: Interview with the ARC Head - Last round. Very casual
Tips: Questions about future growth path and opportunities are appreciated.

General Tips: Be theoretically sound on market and marketing research concepts
Application of research and practice of gestimation is important
Skills: Theoritical Knowledge, Knowledge Gained Through Recent Research Project, Technical skills , Market Research
College Name: KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Motivation: This profile is about understanding and consulting brands on new product development and generating concepts out of ideas

Interview questions from similar companies

I applied via Naukri.com and was interviewed before Aug 2021. There were 2 interview rounds.

Round 1 - Aptitude Test 

Normal aptitude required basic coding knowledge.

Round 2 - Case Study 

Give some case study and ask for solution

Interview Preparation Tips

Interview preparation tips for other job seekers - SQL and sas basic and puzzle asked in interview
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I appeared for an interview in Jan 2025.

Round 1 - One-on-one 

(1 Question)

  • Q1. They asked general questions about macroeconomics.
Round 2 - One-on-one 

(2 Questions)

  • Q1. Questions were based on core economics courses studied in UG.
  • Q2. Few questions related to calculation of GDP were asked.
Round 3 - One-on-one 

(1 Question)

  • Q1. This was an in detailed discussion about the work that I did.
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
More than 8 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Aug 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - Aptitude Test 

There are simple technical test before manger round and it was very easy to crack

Round 3 - One-on-one 

(4 Questions)

  • Q1. Why you interested in this job
  • Q2. Are you comfortable in rational shift
  • Q3. Tell me something about your study
  • Q4. Do you read all the policy about companies
  • Ans. 

    Yes, I make sure to thoroughly read and understand all company policies.

    • I believe it is important to read and understand company policies to ensure compliance and avoid any misunderstandings.

    • Reading company policies helps me stay informed about the rules and regulations within the organization.

    • I make it a priority to review and familiarize myself with all policies to ensure I am following the correct procedures.

    • For exa...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident, it was very easy although all the interviewer is also nice

Analyst Interview Questions & Answers

GfK MODE user image Rohit Gupta

posted on 28 Mar 2024

Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - HR 

(2 Questions)

  • Q1. Why this job you want to do
  • Q2. Why this job in gfk
Interview experience
3
Average
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Moderate level, maths reasoning questions

Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before Feb 2022. There were 4 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

Basic aptitude questions of quant and reasoning and general english

Round 3 - Case Study 

Case study of varies products asked around 15-20 which were easy to attempt

Round 4 - HR 

(2 Questions)

  • Q1. About yourself, practical knowledge, family, data related,etc.
  • Q2. What is sql. Excel formulas
  • Ans. 

    SQL is a programming language used for managing and manipulating relational databases. Excel formulas are used for performing calculations and data analysis in Microsoft Excel.

    • SQL is used to retrieve, insert, update, and delete data from databases.

    • Excel formulas are written using functions and operators to perform calculations and manipulate data.

    • SQL example: SELECT * FROM customers WHERE age > 30;

    • Excel formula example...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - The interview process is pretty simple and quick. Basics of data and research knowledge is must.

Skills evaluated in this interview

Interview experience
3
Average
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Referral and was interviewed in Jun 2022. There were 3 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - Aptitude Test 

Normal aptitude questions

Round 3 - One-on-one 

(1 Question)

  • Q1. Interview with manager

Interview Preparation Tips

Interview preparation tips for other job seekers - You can start your career(only if u don't have any other options) but don't stay here for more than a year
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before May 2023. There were 2 interview rounds.

Round 1 - Aptitude Test 

There will be MCQ Questions. They will ask you to use internet and answer the questions.
They want to check your research skills.

Round 2 - One-on-one 

(1 Question)

  • Q1. If you are a fresher then you can easily clear the interview, Hr will ask normal questions about yourself and about your education background.

Interview Preparation Tips

Interview preparation tips for other job seekers - Just be fluent and answer, you will be able to clear the interview for sure.
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

Aptitude test of 30 min is conducted

Nielsen Interview FAQs

What are the top questions asked in Nielsen ARC Analyst interview?

Some of the top questions asked at the Nielsen ARC Analyst interview -

  1. If one set of bat and ball together cost Rs.110 , the bat costs Rs. 100 more th...read more
  2. Given 3 days to calculate the number of Paan and Beedi shops in Mumbai, what wi...read more
  3. What is the difference between market research and marketing resear...read more

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