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Nielsen ARC Analyst Interview Questions, Process, and Tips
Nielsen ARC Analyst Interview Experiences
1 interview found
Anonymous
Interview Questionnaire
16 Questions
- Q1. Why this profile?
- Q2. The timing will be according to global markets ( 2 pm to 11 pm) , will you be comfortable to work at these hours?
- Q3. Why a gap of one year after graduation?
- Q4. Why do you feel you fit the profile requirements ?
- Q5. What is the difference between market research and marketing research?
- Ans.
Market research focuses on the overall market and its trends, while marketing research focuses on specific marketing strategies and tactics.
Market research is broader in scope and looks at the overall market, including customer behavior, market size, and competition.
Marketing research is more specific and focuses on gathering data and insights to support marketing strategies and tactics.
Market research helps in identif...
- Q6. What are the different types of researches? Explain in detail each one of them
- Ans.
There are various types of research, including descriptive, exploratory, experimental, and correlational research.
Descriptive research aims to describe and analyze a phenomenon or population.
Exploratory research is conducted to gain insights and understanding of a topic.
Experimental research involves manipulating variables to determine cause and effect relationships.
Correlational research examines the relationship betw...
- Q7. If one set of bat and ball together cost Rs.110 , the bat costs Rs. 100 more than the ball , how much does the ball cost? Ans. Rs.5
- Ans.
The ball costs Rs.5.
Let's assume the cost of the ball as x.
According to the given information, the cost of the bat is Rs.100 more than the ball, so it would be x + 100.
The total cost of the bat and ball together is Rs.110, so we can set up the equation x + (x + 100) = 110.
Simplifying the equation, we get 2x + 100 = 110.
Subtracting 100 from both sides, we have 2x = 10.
Dividing both sides by 2, we find x = 5.
Therefore, t
- Q8. Tell me something about yourself
- Q9. What do you understand by ARC , what do you know about the profile and why do you think you are suitable for the profile
- Q10. Given 3 days to calculate the number of Paan and Beedi shops in Mumbai, what will be your approach? No need to arrive at a number
- Ans.
To calculate the number of Paan and Beedi shops in Mumbai in 3 days, I would use a combination of data collection methods and statistical estimation.
Collect data from government records, trade associations, and local authorities
Conduct surveys and interviews with shop owners and residents
Utilize satellite imagery and mapping technology to identify and count shops
Apply statistical sampling techniques to estimate the tot...
- Q11. What are the extended 3 Ps' of marketing and why were they made ?
- Ans.
The extended 3 Ps of marketing are People, Process, and Physical Evidence. They were made to address the unique challenges of service-based industries.
People: Refers to the employees and customers involved in the service delivery process. It emphasizes the importance of customer service and employee training.
Process: Focuses on the procedures and systems used to deliver the service. It aims to ensure efficiency, consis...
- Q12. What are the sampling techniques?
- Ans.
Sampling techniques are methods used to select a subset of individuals or items from a larger population for research or analysis.
Random sampling: Each member of the population has an equal chance of being selected.
Stratified sampling: Dividing the population into subgroups and selecting samples from each subgroup.
Cluster sampling: Dividing the population into clusters and randomly selecting entire clusters for samplin...
- Q13. What is a random sampling error?
- Ans.
Random sampling error refers to the discrepancy between the characteristics of a sample and the characteristics of the population it represents.
Random sampling error occurs when the sample selected for a study does not accurately represent the entire population.
It is a result of chance variations in the selection of the sample.
Random sampling error can lead to biased or inaccurate results.
For example, if a survey about...
- Q14. Questions about family background
- Q15. Why not pursue father's profession / business
- Q16. Are you okay with the odd working hours? Is your family comfortable with the working hours?
Interview Preparation Tips
Experience: Maths was general CAT level questions. Probability, one question on LPP , like, if a factory has two products made out of X and Y ingredients , which cost Rs.a and Rs.b respectively . How much will be optimum profit with a given machinery's maximum capacity and production time. SP and monthly sales of the product was also given.
English section had 10 questions with 5 answer options. Mainly based on sentence correction. Testing punctuation and grammar. Relatively easy
Written Skills were tested on a case study. The client is an FMCG company and wants to launch a new product in the market - a soap bar that can be used to cleanse the skin as well as wash clothes. It is priced Rs.20-30 above the soaps but priced at par with the detergents . Write an email to the marketing head of the client. You have to analyse the market potential of this product and run a SWOT analysis for the same.
Tips: Maths questions were lengthy , there were marks for how you arrived at the answer.
Duration: 60 mins minutes
Total Questions: 25
Round: HR Interview
Experience: Short and crisp interview. Was quite formal and to the point.
Tips: Make sure you justify why you are fit for the profile. Mention research projects done in the past, if any . Be thorough with your CV and try to relate it to the profile.
Round: Technical Interview
Experience: Exhaustive interview.
Tips: Thorough knowledge of research methodologies and types of researches is important
Round: Other Interview
Experience: Interview with the ARC Head - Last round. Very casual
Tips: Questions about future growth path and opportunities are appreciated.
General Tips: Be theoretically sound on market and marketing research concepts
Application of research and practice of gestimation is important
Skills: Theoritical Knowledge, Knowledge Gained Through Recent Research Project, Technical skills , Market Research
College Name: KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Motivation: This profile is about understanding and consulting brands on new product development and generating concepts out of ideas
Interview questions from similar companies
Interview Preparation Tips
Experience: Didn't read any material saw resumes of my friends who pass out last year to see how to organize my points. Prepare my resume and refine it with the help of my friends several times
Round: HR Interview
Experience: Saw common HR questions from the websites and prepare answers for that .worked in groups in which one person acted as an interviewer.
Round: Case Study Interview
Experience: For the case studies, I referred many e-books available to learn the basic procedure to solve case studies. Sample case studies are also available on sites of these companies (Mckinsey.com, BCG.com or Bain.com)
Round: Puzzle Interview
Experience: Some companies asked puzzles. Common puzzles can be found on internet (pagalguy.com, brainvista.com , or orkut)
College Name: IIT BOMBAY
Interview Questionnaire
6 Questions
- Q1. Resume-based questions
- Q2. What is the color of door from which you entered?
- Ans.
The door from which I entered was brown.
The door was made of wood.
The color was a dark shade of brown.
There were no decorations or patterns on the door.
- Q3. Did you attend the ppt? What did you like the most about ppt?
- Ans.
Yes, I attended the ppt and found the case studies presented to be the most interesting.
Attended the ppt
Found the case studies to be the most interesting
Impressed by the data presented
Liked the interactive nature of the presentation
- Q4. Intern-based questions
- Q5. If you start a startup of selling books to IITK students through e-commerce what will be the annual demand you can expect from IITK students?
- Ans.
The annual demand for selling books to IITK students through e-commerce depends on various factors such as the number of students, their course curriculum, and their reading habits.
The demand can be estimated by conducting a survey among the students to understand their reading habits and preferences.
The demand can also be influenced by the availability of books in the campus library and bookstores.
The demand may vary ...
- Q6. In your hostel every girl plays badminton atleast once a month. The probability of one playing badminton in 1st week is a, probability that if one doesn’t play in 1st week than she will play in 2nd week is...
- Ans.
Calculating the probability of two friends playing badminton in the same week given certain probabilities.
Calculate the probability of both playing in the first week (a*a)
Calculate the probability of both playing in the second week ((1-a)*b*(1-c))
Calculate the probability of both playing in the third week ((1-a)*(1-b)*c)
Calculate the probability of both playing in the last week ((1-a-b-c)*(1-a-b-c))
Add up all the proba
Interview Preparation Tips
Experience: 1. Number of Questions: 30 (10 each from mathematics, English and DI).
2. Type of questions and details Questions of Mathematics and DI were mainly from previous years CAT papers.
3. The time was very limited and so speed was very important while solving the questions.
4. Moreover there was cut off for individual sections so keeping that in mind one had give time to each section.
Duration: 30-40 minutes
Total Questions: 10+10+10
Round: HR Interview
Experience: Most of the questions were resume based. The interviewer also tried to confuse me sometimes. While I was answering he looked at the ceiling and here and there but I ensured that I was still answering everything very confidently not diverting my attention.
Round: Case Study Interview
Experience: It was a HR + puzzle + casestudy interview and lasted for 20-25 minutes and had a panel of only one.
General Tips: 1. Don’t leave everything for the end. As December approaches it becomes more and more hectic with end sems, project deadlines, BTP, ppts to attend, test of companies etc. Start preparing early.
2. Do attend ppt and write down points whatever they mention in the ppt. generally one can prepare the questions like why this sector or why this company from the points they mention in ppt.
3. They generally mention that they are looking for in the candidates in the ppt so this helps in preparing the answers in interview. Moreover do spend some time in preparing for HR.
4. At least think and write down few basic points of the questions that are generally asked in the interviews.
Skill Tips: Do solve all previous year question papers of CAT and try to increase speed of solving.
Do practice some case studies and puzzles.
Skills:
College Name: IIT KANPUR
Interview Questionnaire
2 Questions
- Q1. Basic HR based questions
- Q2. Basic guesstimate questions were asked
Interview Preparation Tips
Experience: This round went pretty well in my opinion.
Round: Guesstimate Interview
Experience: I had prepared for guesstimates. So, this round went rather well.
General Tips: 1. I had a CPI of 8.6 and my resume didn't have any co-curricular activities as such. I had an intern in Pidilite Industry and i had given my CAT exam.
2. I had joined CL for CAT which helped me for aptitude tests .
3. Also, I prepared for puzzles and guesstimates, took part in the diamond case study competition though I didn't win it.
4. I had also prepared for core companies as well.
College Name: IIT KANPUR
Interview Preparation Tips
Experience: Firstly, I was kept on waitlist for EXL but, was later shifted to the main list. The first round was HR and it went well.
Round: Interview
Experience: After subsequently acing the the first round. The second round was technical in nature and involved a case study. In my view , I was able to perform decently in it.
Round: Interview
Experience: The third interview was a puzzle interview that tested the mental abilities. I had done one of the puzzles before so answered it properly .
Tips: 1. I had joined CL just after 4th year for my aptitude only and took a lot of time to prepare my resume. then I have been in habit of conducting discussions with my wingmates.
2. Moreover before the interviews I prepared thoroughly for HR questions.
General Tips: 1. Although I had a low CPI, I have been involved in various co-curricular activities.
2. I have been involved in M club as a vocalist
3. I have played football,
4. I was the Festival coordinator of Antaragni.
5. Apart from that, I have been involved in Techkriti in my first and second year in hospitality and in my third year in PR.
6. I have also been a STF in Udghosh.
7. I have a habit of reading books and newspapers regularly.
8. My internships included an online project for BSE after my second year, a one month internship in RBI after my third year.
9. I had an internship with a London based consultancy firm after my fourth year.
10. My MSc project is on GREEN CAFEs and purchasing power of people and their desire to spend money on them.
College Name: IIT KANPUR
Interview Questionnaire
6 Questions
- Q1. Talk about yourself?
- Ans.
I am a driven and creative individual with a passion for problem-solving and innovation.
I have a degree in computer science and have worked in the tech industry for 5 years.
I enjoy collaborating with others and thrive in team environments.
In my free time, I enjoy hiking and photography.
- Q2. What gets you frustrated/bored?
- Ans.
I get frustrated when things are disorganized or unclear.
Disorganization
Unclear instructions
Lack of structure
Repetitive tasks
Lack of challenge
- Q3. What competitions did you participate in?
- Ans.
I participated in various coding competitions.
Participated in Code Jam organized by Google
Competed in ACM ICPC regional rounds
Took part in Hackathons organized by various tech companies
- Q4. Resume and Intern based questions
- Q5. If your friends wants to open up a barber shop in the area you live, what are the prospects?
- Ans.
Prospects for opening a barber shop in the area
Check the competition in the area
Analyze the demand for barber services
Consider the location and accessibility of the shop
Evaluate the cost of setting up and running the business
Assess the potential profitability of the business
- Q6. A general puzzle question
Interview Preparation Tips
Experience: 1. Quantitative questions (10), Verbal Ability (10) and Data Interpretation (10).
2. It was long as the DI questions were time consuming.
Tips: Attempt each section because there are sectional cut offs as well. Many people didn't consider this and attempted some sections completely and left out some completely.
Duration: 45 minutes
Total Questions: 30
Round: HR Interview
Experience: It lasted for 15-20 minutes.
Round: Case Study Interview
Experience: The panel was of one person. It lasted for 20 minutes. He asked the place I belonged too. I answered Delhi and then he went straight on to the case that if my friends wants to open up a barber shop in the area I live, what are the prospects. It was pretty open ended and could be taken anywhere. Was trying to see if I can bring in all factors or not. Then regarding one of the competitions I participated in, he asked me to list three and just 3 factors which can summarize my solutions. This king of bullet-ed answering is generally expected from consultants and maybe that’s why he asked such a question.
Round: Stress Interview
Experience: The panel was of one person. He asked me a puzzle and said if I know it already I should tell him. I didn’t know it so he proceeded. Then he went out of the room saying he doesn’t want an answer, he just wants to discuss the puzzle with me and will be back in 5 mins. He came 5 mins later and started circling around me in the interview room and asked what I had to say regarding the question. I told him what I could figure out and then he started helping me in where I was stuck. He constantly kept circling around me. Probably was trying to build up stress. Finally together we arrived at the answer and he was happy after that and let me go.
General Tips: 1. Keep yourself calm in the interview even if you don’t know something. Smile and say that you don’t know is the best way.
2. Stress interviews might be there, you panic and you are out. That’s something not expected from you under pressure.
3. Participating in competitions held at the time of placements is a good idea to know about the company as well about your preference regarding the company. The problem statements are a good insight into the actual problems companies deal with.
4. Be focused on the kind of companies you want to go for. Even at the stage of application, it's good to remove some companies from your wishlist based on your interest and capability to avoid confusion and disappointment in the end.
Skill Tips: If you have done some data processing project before, that gives something to talk about in your interview.
Skills: Probability and Statistics
College Name: IIT KANPUR
I applied via Campus Placement
Interview Preparation Tips
Experience: 15 people were short listed from the entire lot.
Tips: High CGPA or course in R programming will be helpful in getting shortlisted.
Round: Telephonic interview
Experience: general HR questions like describe yourself was asked. I was questioned on my tennis knowledge (extra curricular) and detailed description of intern too.
Tips: Be thorough with your resume from start to end and you should be able to explain what you did in interview.
Round: Test
Experience: Difficult questions related to data interpretation mixed with probability were asked to solve within 7 minutes. One guess-estimate question and one case study type problem were asked to be solved within 23 minutes.
Tips: calculations should be done fast and assumptions properly written.
Duration: 30 minutes
Total Questions: 6
General Tips: Be very thorough with your resume and some general HR questions.
Skill Tips: Be calm and not get tensed is a must,
Skills: Analyzing And Problem Solving Skills
Duration: 2
College Name: IIT Madras
Motivation: This is a very diverse company and major attraction is that it applies decision analytics to solve business problems. Being interested in a finance and coding a bit, this profile seemed the right fit.
Funny Moments: I was quizzed on my knowledge of tennis like how many Grand slam has Leander paes won and what was the semi final score of US open.
I applied via Campus Placement
Interview Preparation Tips
Experience: Based on whether you have experience in analytics, maths or programming.
Tips: If you're serious about EXL, work on a data science project, intern or take up a few courses in data science. Probability and Statistics is a 'must do course'.
Round: Test
Experience: Had 4 questions. One was based on probabilty, another was a puzzle, a data interpretation question and finally a case study question, involving a bit of guesstimate analysis.
Tips: Be strong in probability and puzzles. Do one or two cases with a friend while preparing for any kind of internship.
Round: Group Discussion
Experience: No group discussion
Round: HR Interview
Experience: I was asked about myself, my interest areas, the reason for applying for EXL. That was pretty much it
Tips: Be thorough and genuine with all kinds of HR questions
Duration: 2
College Name: IIT Madras
I applied via Company Website and was interviewed before Aug 2020. There was 1 interview round.
Interview Questionnaire
1 Question
- Q1. Basic: Tell me about yourself, movie story
Interview Preparation Tips
(2 Questions)
- Q1. Tell me about yourself.
- Q2. What do you know about Statista?
One analysis study and one presentation
(1 Question)
- Q1. Explain the case study
- Ans.
The case study involves analyzing a specific scenario or problem to make recommendations or decisions.
Case studies are real-life examples of how a company or organization solved a problem or achieved success.
They often include background information, challenges faced, solutions implemented, and outcomes.
Analyzing a case study involves identifying key issues, evaluating options, and making recommendations based on evide...
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