Nielsen ARC Analyst Interview Questions, Process, and Tips

Market research focuses on the overall market and its trends, while marketing research focuses on specific marketing strategies and tactics.

• Market research is broader in scope and looks at the overall market, including customer behavior, market size, and competition.

• Marketing research is more specific and focuses on gathering data and insights to support marketing strategies and tactics.

• Market research helps in identif...read more

There are various types of research, including descriptive, exploratory, experimental, and correlational research.

• Descriptive research aims to describe and analyze a phenomenon or population.

• Exploratory research is conducted to gain insights and understanding of a topic.

• Experimental research involves manipulating variables to determine cause and effect relationships.

• Correlational research examines the relationship betw...read more

The ball costs Rs.5.

• Let's assume the cost of the ball as x.

• According to the given information, the cost of the bat is Rs.100 more than the ball, so it would be x + 100.

• The total cost of the bat and ball together is Rs.110, so we can set up the equation x + (x + 100) = 110.

• Simplifying the equation, we get 2x + 100 = 110.

• Subtracting 100 from both sides, we have 2x = 10.

• Dividing both sides by 2, we find x = 5.

• Therefore, t

To calculate the number of Paan and Beedi shops in Mumbai in 3 days, I would use a combination of data collection methods and statistical estimation.

• Collect data from government records, trade associations, and local authorities

• Conduct surveys and interviews with shop owners and residents

• Utilize satellite imagery and mapping technology to identify and count shops

• Apply statistical sampling techniques to estimate the tot...read more

The extended 3 Ps of marketing are People, Process, and Physical Evidence. They were made to address the unique challenges of service-based industries.

• People: Refers to the employees and customers involved in the service delivery process. It emphasizes the importance of customer service and employee training.

• Process: Focuses on the procedures and systems used to deliver the service. It aims to ensure efficiency, consis...read more

Sampling techniques are methods used to select a subset of individuals or items from a larger population for research or analysis.

• Random sampling: Each member of the population has an equal chance of being selected.

• Stratified sampling: Dividing the population into subgroups and selecting samples from each subgroup.

• Cluster sampling: Dividing the population into clusters and randomly selecting entire clusters for samplin...read more

Random sampling error refers to the discrepancy between the characteristics of a sample and the characteristics of the population it represents.

• Random sampling error occurs when the sample selected for a study does not accurately represent the entire population.

• It is a result of chance variations in the selection of the sample.

• Random sampling error can lead to biased or inaccurate results.

• For example, if a survey about...read more