Upload Button Icon Add office photos

Nielsen

Compare button icon Compare button icon Compare

Filter interviews by

Nielsen ARC Analyst Interview Questions, Process, and Tips

Updated 19 Sep 2015

Nielsen ARC Analyst Interview Experiences

1 interview found

ARC Analyst Interview Questions & Answers

user image Anonymous

posted on 7 Mar 2015

Interview Questionnaire 

16 Questions

  • Q1. Why this profile?
  • Q2. The timing will be according to global markets ( 2 pm to 11 pm) , will you be comfortable to work at these hours?
  • Q3. Why a gap of one year after graduation?
  • Q4. Why do you feel you fit the profile requirements ?
  • Q5. What is the difference between market research and marketing research?
  • Ans. 

    Market research focuses on the overall market and its trends, while marketing research focuses on specific marketing strategies and tactics.

    • Market research is broader in scope and looks at the overall market, including customer behavior, market size, and competition.

    • Marketing research is more specific and focuses on gathering data and insights to support marketing strategies and tactics.

    • Market research helps in identif...

  • Answered by AI
  • Q6. What are the different types of researches? Explain in detail each one of them
  • Ans. 

    There are various types of research, including descriptive, exploratory, experimental, and correlational research.

    • Descriptive research aims to describe and analyze a phenomenon or population.

    • Exploratory research is conducted to gain insights and understanding of a topic.

    • Experimental research involves manipulating variables to determine cause and effect relationships.

    • Correlational research examines the relationship betw...

  • Answered by AI
  • Q7. If one set of bat and ball together cost Rs.110 , the bat costs Rs. 100 more than the ball , how much does the ball cost? Ans. Rs.5
  • Ans. 

    The ball costs Rs.5.

    • Let's assume the cost of the ball as x.

    • According to the given information, the cost of the bat is Rs.100 more than the ball, so it would be x + 100.

    • The total cost of the bat and ball together is Rs.110, so we can set up the equation x + (x + 100) = 110.

    • Simplifying the equation, we get 2x + 100 = 110.

    • Subtracting 100 from both sides, we have 2x = 10.

    • Dividing both sides by 2, we find x = 5.

    • Therefore, t

  • Answered by AI
  • Q8. Tell me something about yourself
  • Q9. What do you understand by ARC , what do you know about the profile and why do you think you are suitable for the profile
  • Q10. Given 3 days to calculate the number of Paan and Beedi shops in Mumbai, what will be your approach? No need to arrive at a number
  • Ans. 

    To calculate the number of Paan and Beedi shops in Mumbai in 3 days, I would use a combination of data collection methods and statistical estimation.

    • Collect data from government records, trade associations, and local authorities

    • Conduct surveys and interviews with shop owners and residents

    • Utilize satellite imagery and mapping technology to identify and count shops

    • Apply statistical sampling techniques to estimate the tot...

  • Answered by AI
  • Q11. What are the extended 3 Ps' of marketing and why were they made ?
  • Ans. 

    The extended 3 Ps of marketing are People, Process, and Physical Evidence. They were made to address the unique challenges of service-based industries.

    • People: Refers to the employees and customers involved in the service delivery process. It emphasizes the importance of customer service and employee training.

    • Process: Focuses on the procedures and systems used to deliver the service. It aims to ensure efficiency, consis...

  • Answered by AI
  • Q12. What are the sampling techniques?
  • Ans. 

    Sampling techniques are methods used to select a subset of individuals or items from a larger population for research or analysis.

    • Random sampling: Each member of the population has an equal chance of being selected.

    • Stratified sampling: Dividing the population into subgroups and selecting samples from each subgroup.

    • Cluster sampling: Dividing the population into clusters and randomly selecting entire clusters for samplin...

  • Answered by AI
  • Q13. What is a random sampling error?
  • Ans. 

    Random sampling error refers to the discrepancy between the characteristics of a sample and the characteristics of the population it represents.

    • Random sampling error occurs when the sample selected for a study does not accurately represent the entire population.

    • It is a result of chance variations in the selection of the sample.

    • Random sampling error can lead to biased or inaccurate results.

    • For example, if a survey about...

  • Answered by AI
  • Q14. Questions about family background
  • Q15. Why not pursue father's profession / business
  • Q16. Are you okay with the odd working hours? Is your family comfortable with the working hours?

Interview Preparation Tips

Round: Test
Experience: Maths was general CAT level questions. Probability, one question on LPP , like, if a factory has two products made out of X and Y ingredients , which cost Rs.a and Rs.b respectively . How much will be optimum profit with a given machinery's maximum capacity and production time. SP and monthly sales of the product was also given.
English section had 10 questions with 5 answer options. Mainly based on sentence correction. Testing punctuation and grammar. Relatively easy
Written Skills were tested on a case study. The client is an FMCG company and wants to launch a new product in the market - a soap bar that can be used to cleanse the skin as well as wash clothes. It is priced Rs.20-30 above the soaps but priced at par with the detergents . Write an email to the marketing head of the client. You have to analyse the market potential of this product and run a SWOT analysis for the same.
Tips: Maths questions were lengthy , there were marks for how you arrived at the answer.
Duration: 60 mins minutes
Total Questions: 25

Round: HR Interview
Experience: Short and crisp interview. Was quite formal and to the point.
Tips: Make sure you justify why you are fit for the profile. Mention research projects done in the past, if any . Be thorough with your CV and try to relate it to the profile.

Round: Technical Interview
Experience: Exhaustive interview.
Tips: Thorough knowledge of research methodologies and types of researches is important

Round: Other Interview
Experience: Interview with the ARC Head - Last round. Very casual
Tips: Questions about future growth path and opportunities are appreciated.

General Tips: Be theoretically sound on market and marketing research concepts
Application of research and practice of gestimation is important
Skills: Theoritical Knowledge, Knowledge Gained Through Recent Research Project, Technical skills , Market Research
College Name: KJ SOMAIYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH
Motivation: This profile is about understanding and consulting brands on new product development and generating concepts out of ideas

Interview questions from similar companies

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
No response

I was interviewed in Jan 2025.

Round 1 - One-on-one 

(1 Question)

  • Q1. They asked general questions about macroeconomics.
Round 2 - One-on-one 

(2 Questions)

  • Q1. Questions were based on core economics courses studied in UG.
  • Q2. Few questions related to calculation of GDP were asked.
Round 3 - One-on-one 

(1 Question)

  • Q1. This was an in detailed discussion about the work that I did.
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
Selected Selected

I applied via Campus Placement

Round 1 - Aptitude Test 

Basic Aptitude, time and distance, time and work, basic class 10 maths

Round 2 - One-on-one 

(2 Questions)

  • Q1. Guesstimate - detergent used in hospital in a day
  • Q2. Position of responsibility
  • Ans. 

    I have held multiple positions of responsibility in my previous roles, including leading project teams and managing client relationships.

    • Led a project team to successfully implement a new software system

    • Managed client relationships and ensured customer satisfaction

    • Served as a mentor to junior team members and provided guidance on complex projects

  • Answered by AI
Round 3 - One-on-one 

(2 Questions)

  • Q1. Guestimate - flights in mumbai airport in a day
  • Q2. What is that makes you a suitable candidate and why EXL
  • Ans. 

    I am a suitable candidate for the Business analyst role at EXL due to my strong analytical skills, experience in data analysis, and ability to drive business insights.

    • I have a strong background in data analysis and have successfully implemented data-driven strategies in my previous roles.

    • I possess excellent analytical skills which enable me to interpret complex data and provide valuable insights for decision-making.

    • I h...

  • Answered by AI
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(2 Questions)

  • Q1. Qn on fin statements. Given a situation how it would impact three fin statements
  • Ans. 

    Changes in a situation can impact financial statements differently

    • Changes in revenue will impact income statement by affecting net income

    • Changes in inventory levels will impact balance sheet by affecting assets

    • Changes in debt levels will impact cash flow statement by affecting financing activities

  • Answered by AI
  • Q2. Qn on DCF
  • Ans. 

    Discounted Cash Flow (DCF) is a valuation method used to estimate the value of an investment based on its future cash flows.

    • DCF calculates the present value of expected future cash flows by discounting them back to their current value.

    • It takes into account the time value of money, risk, and opportunity cost of capital.

    • The formula for DCF is: DCF = CF1/(1+r)^1 + CF2/(1+r)^2 + ... + CFn/(1+r)^n, where CF is cash flow and...

  • Answered by AI
Round 2 - Technical 

(1 Question)

  • Q1. Case interview focused on calculating the financial aspects of a coffee shop, from fund sourcing to profit calculation,EDA (Excel or paper were not permitted for calculations). the interviewer aimed to a...

Interview Preparation Tips

Interview preparation tips for other job seekers - Practice mental math. As we prefer using excel for calculation, it becomes little difficult to perform calculations suddenly
Interview experience
4
Good
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via campus placement at All India Institute of Management Studies and was interviewed in Oct 2024. There were 2 interview rounds.

Round 1 - Group Discussion 

Technology making ours less human ( 15 min) online

Round 2 - Technical 

(5 Questions)

  • Q1. Tell me about yourself
  • Q2. Tell me about you inters hip
  • Q3. Fixed assets with example
  • Ans. 

    Fixed assets are long-term tangible assets that are used in the production of goods or services and are not intended for sale.

    • Fixed assets are physical assets such as buildings, machinery, equipment, vehicles, and land.

    • They are not intended for sale and are used for the production of goods or services over a long period of time.

    • Examples of fixed assets include manufacturing plants, office buildings, delivery trucks, an

  • Answered by AI
  • Q4. Capital assets with example
  • Ans. 

    Capital assets are long-term assets that are used in the production of goods or services and are not easily converted into cash.

    • Capital assets are typically tangible assets such as buildings, machinery, equipment, and vehicles.

    • They are used by a company to generate revenue over an extended period of time.

    • Examples of capital assets include manufacturing plants, delivery trucks, office furniture, and computer systems.

  • Answered by AI
  • Q5. Why we use current ration
  • Ans. 

    Current ratio is used to assess a company's ability to pay its short-term obligations with its short-term assets.

    • Current ratio is a liquidity ratio that measures a company's ability to cover its short-term liabilities with its short-term assets.

    • It is calculated by dividing current assets by current liabilities.

    • A current ratio of 1 or higher is generally considered healthy, as it indicates that a company has enough curr...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - In Group discission try to speak as long as you can because there are giving one change to speak.
All the rounds are online.
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
Not Selected

I applied via campus placement at R N S Institute of Technology, Bangalore and was interviewed in Nov 2024. There were 3 interview rounds.

Round 1 - Aptitude Test 

Normal 10 Mcq questions

Round 2 - Group Discussion 

Advantages and disadvantages of GenAl

Round 3 - Technical 

(2 Questions)

  • Q1. Sql query on subquery
  • Q2. Explain about ur project
  • Ans. 

    Developed a data analysis tool to track customer behavior and preferences for a retail company.

    • Used Python for data collection and analysis

    • Implemented machine learning algorithms to predict customer trends

    • Generated visualizations to present findings to stakeholders

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - None , just do well and be calm
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Aptitude Test 

They will ask aptitude, reasoning and other questions as an online test to know your problem solving skills.

Round 2 - Group Discussion 

They will give a topic where either we have to speak or write on that topic

Round 3 - Technical 

(2 Questions)

  • Q1. Intro, questions related to python, guesstimate questions
  • Q2. Behavorial questions and other hr questions included
Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(2 Questions)

  • Q1. Excel Based questions
  • Q2. On Pivot tables, Vlookup
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed in Jun 2024. There were 3 interview rounds.

Round 1 - Coding Test 

Nice and good problem solving interview process

Round 2 - Aptitude Test 

Aptitude test has totalof 5 set of rounds..first round is algebra, second round is trigonometry third round is maths fourth round is infinity stones solving puzzles containing the process related probl ms

Round 3 - HR 

(2 Questions)

  • Q1. About myself and family income occupation and other things
  • Q2. About the scope of this current job and future of the applied job forthis company with salary negotiations

Interview Preparation Tips

Interview preparation tips for other job seekers - Keep smiling
Interview experience
5
Excellent
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Technical 

(1 Question)

  • Q1. About pharmacology

Nielsen Interview FAQs

What are the top questions asked in Nielsen ARC Analyst interview?

Some of the top questions asked at the Nielsen ARC Analyst interview -

  1. If one set of bat and ball together cost Rs.110 , the bat costs Rs. 100 more th...read more
  2. Given 3 days to calculate the number of Paan and Beedi shops in Mumbai, what wi...read more
  3. What is the difference between market research and marketing resear...read more

Tell us how to improve this page.

Interview Questions from Similar Companies

EXL Service Interview Questions
3.7
 • 736 Interviews
S&P Global Interview Questions
4.1
 • 274 Interviews
Mu Sigma Interview Questions
2.6
 • 229 Interviews
Access Healthcare Interview Questions
3.9
 • 206 Interviews
Straive Interview Questions
3.4
 • 171 Interviews
CorroHealth Interview Questions
3.3
 • 145 Interviews
Kantar Interview Questions
3.5
 • 105 Interviews
Netscribes Interview Questions
2.8
 • 82 Interviews
View all
Data Analyst
208 salaries
unlock blur

₹2 L/yr - ₹9.1 L/yr

Analyst
189 salaries
unlock blur

₹1.9 L/yr - ₹9 L/yr

Manager
166 salaries
unlock blur

₹8.3 L/yr - ₹23 L/yr

Senior Research Executive
165 salaries
unlock blur

₹7 L/yr - ₹12.6 L/yr

Research Executive
157 salaries
unlock blur

₹5.2 L/yr - ₹9 L/yr

Explore more salaries
Compare Nielsen with

Kantar

3.5
Compare

GfK MODE

3.3
Compare

Euromonitor International

3.6
Compare

Dun & Bradstreet

3.3
Compare
Did you find this page helpful?
Yes No
write
Share an Interview