Market Xcel Data Matrix Interview Questions, Process, and Tips

There are three main types of research: exploratory, descriptive, and explanatory.

• Exploratory research: used to gain a general understanding of a topic or problem

• Descriptive research: used to describe characteristics of a population or phenomenon

• Explanatory research: used to test hypotheses and establish cause-and-effect relationships

Qualitative research is exploratory and subjective while quantitative research is numerical and objective.

• Qualitative research is used to gain insights and understanding of underlying reasons, opinions, and motivations.

• Quantitative research is used to quantify data and generalize results from a larger sample population.

• Qualitative research methods include interviews, focus groups, and observation.

• Quantitative research ...read more