Luminous Power Technologies Area Sales and Marketing Manager Interview Questions and Answers

Marketing is the process of promoting and selling products or services, while sales is the actual transaction of selling them. To increase sales, one can focus on customer needs, improve product quality, offer promotions, and build strong relationships with clients.

• Marketing involves creating awareness and interest in a product or service through advertising, public relations, and other promotional activities.

• Sales inv...read more

To manage work during higher pressure, prioritize tasks, delegate responsibilities, take breaks, and communicate effectively.

• Prioritize tasks based on urgency and importance

• Delegate responsibilities to team members

• Take breaks to avoid burnout and maintain productivity

• Communicate effectively with team members and superiors

• Stay organized and maintain a positive attitude

Channel management involves managing relationships with intermediaries to ensure effective distribution of products/services.

• Identifying and selecting appropriate channel partners

• Training and motivating channel partners

• Managing inventory and logistics

• Establishing pricing and policies

• Monitoring and evaluating channel performance

• Examples: wholesalers, retailers, agents, distributors, franchisees

Building a strong distribution network requires identifying potential partners, establishing clear communication channels, and providing incentives for performance.

• Identify potential partners based on their reach, reputation, and ability to meet demand.

• Establish clear communication channels to ensure timely delivery and feedback.

• Provide incentives for performance, such as bonuses or exclusive access to new products.

• Reg...read more