Kline & Company Consultant Interview Questions and Answers

Q1. SQL Window functions
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Q2. Tableau LOD functions
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Basic aptitude+logical reasoning test with a duration of1 hr

Q1. Guesstimate on how many red cars are there in the city you are staying currently?
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Q2. Tell me in detail about the projects you have done?
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Q1. Why BCG Nairobi
Ans. 
BCG Nairobi offers a unique opportunity to work on impactful projects in a dynamic and diverse environment.
• Opportunity to work on projects with significant social impact

• Dynamic and diverse work environment

• Access to a wide network of clients and industries in Nairobi
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Q2. Tell me about a time you had to deal with ambiguity
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Q1. Cv based round why consulting why gep
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Q2. About the company case based questions guestimates
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Q3. Why gep and why consulting
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Q4. Internship based questions
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Q5. Any question you have for us
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Design a pms model for startup

Q1. No. Of credit cards used
Ans. 
I currently use 2 credit cards for different purposes.
• I have 2 credit cards

• One credit card is for personal expenses

• The other credit card is for business expenses
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Q1. Water proofing Related question
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Q2. BBS Related questions
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Q1. Why McKinsey?
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Q2. Why Consulting?
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Q3. Think of a failure in life and how it changed you?
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Q4. Situational questions on teamwork & how to deal with team members?
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Q5. Finance as a specialization: what are your key learnings?
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Q6. Social projects done at Miranda House & difficulties and uncertainty faced in those: how did I overcome them?
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Q7. Experience at Citi: what was your project, key learnings, first corporate experience?
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McKinsey is working with an auto components supplier for automotive vehicles. Design a strategy to increase its revenues in the next 3-5 years.
[Please note that I stands for Interviewer and C stands for Candidate] 

C: Is there a target revenue increase?

I: Doubling in next 3 years.

C: Which geography is our client located in?

I: India

C: Who are the takers of these auto components and where are they based?

I: Indian companies: likes of say Maruti (for 4 wheelers) and Honda (for 2 wheelers).

C: What parts/components of the automobile exactly do they manufacture?

I: Exteriors (steel fabricated parts visible externally: say doors of the car, roof).

C: Should I focus on OEMs for 4 wheelers & if yes, which specific types of 4 wheelers (say passenger vehicles or commercial vehicles)?

I: Yes, both are serviced by the client. Focus on them.

C: I'd like to understand the industry landscape: growth rate of the company vis-a-vis industry.

I: Industry has been growing steadily. Our client is present & it's not losing market share.

C: What are the distribution channels: any direct-to-consumer touchpoint?

I: They supply to OEMs and also sell replacement parts via client --> distributors --> retailers -> car owners who need replacement.

At this point, I thought I fairly understood the case-at-hand and took a couple of minutes to think.

My structure was as follows:

Step 1: Identify the different sources of revenue existing and potential: Sales to car manufacturers & replacement market (existing), new product lines (car interiors like seats/steering): potential lines.

Step 2: For each revenue line, demarcated the markets (existing geographies v/s new ones)

C: What are the KPIs in this industry for the current geographies?

I: What do you think? Focus on existing product & market.

C:
1) Interoperability among different models/carmakers

2) Quality & longevity of product

3) Service guarantee

4) Price point

I: Point 1 & 4 were the key to success in this space.

C: Could you tell me about the players in the current space & if there are any foreign forces?

I: Mentioned Chinese players and how they were flooding the market with cheaper components to which the current costs stood no competition. Please recommend both short term & long-term solutions to combat this.

C: Mentioned few points like their source of low costs was cheap steel which was 80% of the auto-body. Short Term Solution: Demand exclusivity from OEMs to sign long term contracts.

Long Term Solution: Procurement Lever, Rationalizing steel usage, alternative material R&D, brand name development.

I: Thanks, that'll be all. Please synthesize the case for me.

Guesstimate the market for niche home products for smart personal devices for households.
[Please note that I stands for Interviewer and C stands for Candidate] 

It was more conversational. I did not realize when the case started.

Laid out the structure: number of HHs in India --> Urban/Rural Split --> Income split.

I: Please do the entire calculation and give me the numbers.

C: Started calculating & speaking the figures aloud.

I: Tell me the specific customer segments to target at the outset.

Identified the following target segments:

1) Rich & affluent urban nuclear families

2) Double Income No Kids segment

3) Tech-inclined singles

4) Old aged rich grandparents looking for convenience.