IPG Mediabrands Analyst Interview Questions and Answers

Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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Q1. Questions on vlook up, h-look up, pivot and if else condition
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Q2. You must know how to use vlook up, h-look up and if-else condition
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Excel file was give, used sumifs, countifs , index match formulas

Q1. Difference between union and union all in SQL?
Ans. 
Union combines and removes duplicates, Union All combines without removing duplicates.
• Union combines result sets and removes duplicates

• Union All combines result sets without removing duplicates

• Union is slower than Union All as it involves removing duplicates

• Example: SELECT column1 FROM table1 UNION SELECT column1 FROM table2;

• Example: SELECT column1 FROM table1 UNION ALL SELECT column1 FROM table2;
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Q2. How to show top 5 in pandas?
Ans. 
To show top 5 in pandas, use the nlargest() function.
• Use the nlargest() function with the 'n' parameter set to 5 to get the top 5 values in a pandas DataFrame.

• For example: df['column_name'].nlargest(5) will return the top 5 values in the specified column.
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Q1. If we have 3 numerical columns, which chart is a better representation these column?
Ans. 
A scatter plot is a better representation for 3 numerical columns.
• Use a scatter plot to show the relationship between the numerical columns.

• Scatter plots are effective for visualizing correlations and patterns in data.

• Each point on the plot represents a data point with values from all 3 columns.
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Q1. HOW TO DO BUDGETING or Forecating
Ans. 
Budgeting involves creating a financial plan for a specific period of time.
• Identify the time period for the budget

• Determine the sources of income

• Estimate expenses and allocate funds accordingly

• Regularly monitor and adjust the budget as needed
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Q1. What will you bring to org
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