InsanelyGood Senior Digital Marketing Executive Interview Questions and Answers

Q1. PRE PLAN WORK , HOUNARABLE ,
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Q2. Good communication, MARKET STRATEGY
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A process or record of research the devolpment of a perticular person group,or situation over a period of time

A particular instance of something used or analysed in order to illustrate a thesis or principal

Comprehensive technique to judge the suitability of an individual and his appropriateness for admission scholarship, job etc

Q1. An interview to assess your technical ability for the role and the depth and breadth of you knowledge in your chosen field
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Q2. Data structures, algorithms,coding challenges.and basic programmingconcept
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Q1. Ask about the marketing
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Q2. How to handle the market Flexiuvation
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Introduction on and are compny

Name, age, education, working experience

Q1. Why should we hire you?
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Q2. Tell me about yourself.
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Q3. Tell me about a e-commerce app where you shop oftenly?
Ans. 
I shop often on Amazon app.
• Amazon has a wide range of products available.

• The app is user-friendly and easy to navigate.

• The delivery is fast and reliable.

• The app offers various payment options.

• The app also has a feature of tracking the delivery status.

• Amazon also offers great deals and discounts on products.
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Q1. Basic information about my self
Ans. I explained about my studies and college from where i did my studies
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Q1. Design a Go-to-Market Strategy - How would you design a go-to-market strategy for a new product or service offered by Swiggy?
Ans. 
A comprehensive go-to-market strategy for Swiggy's new product focusing on market analysis, positioning, and execution.
• Conduct market research to identify target demographics and preferences.

• Develop a unique value proposition that differentiates the new product from competitors.

• Leverage Swiggy's existing customer base through targeted marketing campaigns.

• Utilize social media and influencer partnerships to create buzz a...read more
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Q2. Marketing Campaign Analysis - How would you analyze the success of a marketing campaign, and what metrics would you use to measure its effectiveness?
Ans. 
To analyze a marketing campaign's success, I would evaluate key metrics like ROI, engagement, and conversion rates.
• Define clear objectives: Establish what success looks like (e.g., increase sales by 20%).

• Measure ROI: Calculate the return on investment by comparing revenue generated to campaign costs.

• Track engagement metrics: Analyze social media shares, likes, and comments to gauge audience interaction.

• Evaluate convers...read more
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Q3. How would you increase customer retention and loyalty for Swiggy?
Ans. 
Enhancing customer retention for Swiggy involves personalized experiences, loyalty programs, and community engagement.
• Implement a personalized recommendation system based on previous orders to enhance user experience.

• Introduce a tiered loyalty program that rewards frequent users with discounts, exclusive offers, or free deliveries.

• Engage customers through regular feedback surveys and act on their suggestions to improve...read more
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