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Influx Online Digital Marketing Executive Interview Questions, Process, and Tips
Influx Online Digital Marketing Executive Interview Experiences
1 interview found
Saurav Srivastava
Selected
I applied via Hirect and was interviewed before Feb 2023. There were 2 interview rounds.
(4 Questions)
- Q1. Tell me about yourself?
- Q2. Why you switch your previous job?
- Q3. What expectations do you have from this company?
- Q4. Where do you see yourself after the 5 years?
(7 Questions)
- Q1. How much experience do you have in running the Google ads?
- Q2. What did you learn in your previous job?
- Q3. What are the things needed to optimise your campaign?
- Ans.
To optimize a campaign, you need to focus on targeting, messaging, tracking, testing, and analysis.
Define clear campaign objectives and target audience
Create compelling and relevant messaging for different segments
Implement tracking tools to monitor campaign performance
Conduct A/B testing to optimize ad creatives and landing pages
Analyze data regularly to make data-driven decisions
- Q4. What optimization do basically?
- Ans.
Optimization involves improving the performance of digital marketing campaigns by analyzing data and making strategic adjustments.
Optimization involves analyzing data to identify areas for improvement
Strategic adjustments are made based on the analysis to enhance campaign performance
Examples include A/B testing ad creatives, optimizing landing pages for better conversion rates, and adjusting targeting parameters
- Q5. How many keywords match are there in Google ads?
- Ans.
The number of keyword match types in Google Ads varies, including broad match, phrase match, exact match, and broad match modifier.
There are 4 main keyword match types in Google Ads: broad match, phrase match, exact match, and broad match modifier
Broad match: Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations
Phrase match: Ads may show on searches that include t...
- Q6. What is GTM and Google Analytics?
- Ans.
GTM (Google Tag Manager) is a tool that allows you to manage and deploy marketing tags on your website. Google Analytics is a web analytics service that tracks and reports website traffic.
GTM is a tool provided by Google that allows marketers to manage and deploy various tags on their website without needing to modify the website's code directly.
Google Analytics is a web analytics service that tracks and reports websit...
- Q7. What is conversion tracking?
- Ans.
Conversion tracking is the process of monitoring and analyzing the actions taken by users on a website to determine the effectiveness of marketing campaigns.
Conversion tracking helps in measuring the success of marketing efforts by tracking specific actions such as form submissions, purchases, or sign-ups on a website.
It allows marketers to attribute conversions to specific marketing channels or campaigns, helping them...
Interview Preparation Tips
Always speak truth
English language doesn't matter, only your communication skills and knowledge matters in this company.
Skills evaluated in this interview
Interview questions from similar companies
Selected
I applied via Approached by Company and was interviewed in Dec 2023. There were 3 interview rounds.
Case study is an effective marketing tool to engage potential customers and help bulid tust.
The list of frequently asked group discussion and current affairs for freshers attending placement interview
They can be used in a Verity of situations, such as a during the hiring process for a new job as part of professional certification program , the current skill level of a developer.
Interview Preparation Tips
- Self Service
- Marketing
- Business Development
Digital Marketing Executive Interview Questions & Answers
Teleperformance
Anonymous
posted on 12 Jun 2024
(2 Questions)
- Q1. Explain google ads
- Ans.
Google Ads is an online advertising platform created by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can create different types of ads, including text ads, disp...
- Q2. What is ctr, ppc
- Ans.
CTR stands for click-through rate, which is the percentage of people who click on a specific link compared to the total number of people who see the link. PPC stands for pay-per-click, which is a type of online advertising where advertisers pay a fee each time their ad is clicked.
CTR is calculated by dividing the number of clicks on a link by the number of impressions (views) of the link, and then multiplying by 100 to...
Skills evaluated in this interview
I was interviewed in Jun 2023.
Purpose: The purpose of a group discussion is to assess your ability to efficiently communicate with others and exchange ideas.
Structure: The group discussion usually follows a structured format. Candidates are given topics in a case study to discuss. The group may be provided with specific instructions, and objectives to fulfil during the discussion
Time and participation: There is typically a specified time limit for the discussion. It's essential to actively participate by expressing your opinion, listening to others, and engaging in a constructive and respectful manner. Aim to strike a balance between contributing your ideas and allowing others to speak
Share your problem statement or issues and the reason why you believe this is a current issue needing attention and further research
Interview Preparation Tips
- Social Media Marketing
- Digital Marketing
I applied via Walk-in
(9 Questions)
- Q1. What is your name?
- Q2. What isyour age?
- Q3. What isyour qualifications?
- Q4. Whatis your mobile number ?
- Q5. What is your salary?
- Q6. We have work from home or office?
- Q7. We have full-time or partime ?
- Q8. When call back sir
- Q9. I want application sent?
Selected
I applied via Walk-in and was interviewed in Sep 2023. There were 3 interview rounds.
(1 Question)
- Q1. What is seo. what are the type of seo.
- Ans.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content, meta tags, and internal linking.
Off-page SEO focuses on building backlinks and improving domain authority.
Technical SEO involves optimizing website structure, speed, and mobile-friendlin...
(1 Question)
- Q1. What is seo. what are the type of seo.
- Ans.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content and HTML source code on a website, such as using relevant keywords and meta tags.
Off-page SEO focuses on building backlinks and increasing the website's authority through external sources...
Interview Preparation Tips
Skills evaluated in this interview
I applied via Recruitment Consulltant and was interviewed in Mar 2023. There were 2 interview rounds.
(2 Questions)
- Q1. Everything about past experience
- Q2. About yourself and background
Interview Preparation Tips
Technical knowledge.
Digital Marketing Executive Interview Questions & Answers
ICICI Bank
Anonymous
posted on 30 Sep 2022
I applied via Walk-in and was interviewed in Sep 2022. There were 2 interview rounds.
(2 Questions)
- Q1. Hi, Tell me about yourself?
- Ans. Hello sir/madam, I'm Renuka. I'm from Hyderabad. Come to my education Qualifications: I have completed graduation BSc computer science from OU Skills: I have perfect knowledge in digital marketing. I'm good at computer. My certification: I'm certified of the Tech Mahindra smart academy. I have 6months experience of Emblix Solutions campany. My career goals: My short time goal is get a job, where I can utilize my skill...
- Q2. Why do you what to work for our company
- Ans. I feel that with my current sets and my experience in the job requirements this role presented are a perfect match for me . I could visualize myself in that role as it aligned with my career aspirations, skills and expertise. Besides , I have researched your company and found that imprissive and proming projections which made me excited to be a part of the amazing future. I would take pride in working under the great...
Interview Preparation Tips
- Gold Loan
- Sales Management
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
(1 Question)
- Q1. Basis Google Ads question
(1 Question)
- Q1. Character round, and questions
Interview Preparation Tips
Digital Marketing Executive Interview Questions & Answers
Tech Mahindra
Anonymous
posted on 4 Aug 2022
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
(2 Questions)
- Q1. Tell about ur self Family background
- Q2. Basic questions of digital marketing
Interview Preparation Tips
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