Houzlook Digital Marketing Specialist Interview Questions and Answers

To overcome Ad Set Off and Learning Limited issues, optimize targeting, increase budget, and improve ad relevance.

• Check if the targeting is too narrow or broad and adjust accordingly

• Increase the budget to allow for more data to be collected

• Improve ad relevance by testing different ad creatives and copy

• Monitor the ad performance and make adjustments as needed

Performance marketing is a data-driven approach to digital marketing that focuses on maximizing ROI.

• Performance marketing involves setting measurable goals and tracking key performance indicators (KPIs)

• It utilizes various channels such as search engine marketing (SEM), social media advertising, and affiliate marketing

• A/B testing and optimization are crucial components of performance marketing

• Examples of performance mar...read more