GroupM Nexus Senior Executive Interview Questions and Answers

Q1. Basic knowledge of Digital Marketing
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Q2. Formulae in digital Marketing
Ans. 
Formulae in digital marketing refer to mathematical equations used to analyze and optimize marketing strategies.
• Formulae help calculate key performance indicators (KPIs) such as ROI, CTR, and conversion rates.

• Examples of formulae include ROI = (Revenue - Cost) / Cost, CTR = (Clicks / Impressions) * 100%, and Conversion Rate = (Conversions / Clicks) * 100%.
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Q1. Self introduction
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Q2. When will you join
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I will be able to join within two weeks of receiving an offer.
• I need to give my current employer two weeks notice before leaving.

• I may need to finalize any pending projects before starting a new role.

• I am excited about the opportunity and look forward to joining the team.
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Q1. Question Related to Applied job position
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Q1. Question Related to End to End Campaign Management
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Q1. What are joins and how do you use it?
Ans. 
Joins are used in databases to combine rows from two or more tables based on a related column between them.
• Joins are used to retrieve data from multiple tables based on a related column between them

• Common types of joins include INNER JOIN, LEFT JOIN, RIGHT JOIN, and FULL JOIN

• Example: SELECT * FROM table1 INNER JOIN table2 ON table1.column = table2.column
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Q2. Processing speed of different scriting languages?
Ans. 
Processing speed of scripting languages varies based on factors like code complexity and optimization.
• Processing speed can vary based on the specific task being performed.

• Compiled languages like C++ tend to be faster than interpreted languages like Python.

• Optimizing code can improve processing speed.

• JavaScript can be faster than Python for certain tasks.

• Consider using libraries or frameworks optimized for performance.
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Q1. Accountings based question
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Q2. P2p cycle and invoicing process
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Q1. Basic questions about your previous experience
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Q1. Excel and Data visualization questions. Depends on the role you are being hired for.
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Q1. General question about your background companies you worked with relevant experience
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Q1. What is budgeting What is forecasting Foreign exchange diff AS 11 Prepare product budget
Ans. 
Budgeting is the process of creating a financial plan for a specific period. Forecasting is predicting future financial outcomes.
• Budgeting involves estimating income and expenses for a specific period

• Forecasting involves predicting future financial outcomes based on past data and trends

• Foreign exchange diff AS 11 refers to the accounting treatment of foreign exchange gains or losses

• Preparing a product budget involves e...read more
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Q2. How you resolve team issues How you will forward report with some missing report
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Q1. Diff between budget and forecasts Prepare a budget for buying software Salary expenses increase but head count is same Variance analysis
Ans. 
Difference between budget and forecasts, preparing a software buying budget, salary expenses increase but head count is same, variance analysis.
• Budget is a financial plan for a specific period, while forecast is an estimate of future financial outcomes.

• Preparing a software buying budget involves identifying the software needs, researching prices, and allocating funds.

• Salary expenses increasing while head count remains ...read more
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Easy and simple quest during round one. Easy to crack

Q1. Tell me abt yourself
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Q2. Platforms knowledge and process related questions
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Q3. Explain metrics used in Digital marketing's and main KPI
Ans. 
Metrics used in digital marketing include CTR, CPC, CPA, and main KPI is ROI.
• CTR (Click-Through Rate) measures the percentage of clicks on an ad compared to the number of impressions.

• CPC (Cost Per Click) is the amount paid for each click on an ad.

• CPA (Cost Per Acquisition) measures the cost of acquiring a customer through a specific campaign.

• ROI (Return on Investment) is the main KPI, calculating the revenue generated
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