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Godfrey Phillips India Assistant Manager Sales & Marketing Interview Questions and Answers

Updated 12 Sep 2023

Godfrey Phillips India Assistant Manager Sales & Marketing Interview Experiences

1 interview found

Interview experience
4
Good
Difficulty level
Moderate
Process Duration
2-4 weeks
Result
Selected Selected

I applied via Recruitment Consulltant and was interviewed in Aug 2023. There were 5 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Aptitude Test 

60 Mins aptitude with camera on with Ms Team

Round 3 - RSM & SM Round 

(3 Questions)

  • Q1. Tell me about yourself?
  • Q2. Previous Work Experience
  • Q3. Price Calculation, PO handling
Round 4 - ASM & KAM Round 

(3 Questions)

  • Q1. Deeper Market Knowledge
  • Q2. Distribution Handling Experience
  • Ans. 

    I have extensive experience in handling distribution channels, ensuring timely delivery and maximizing efficiency.

    • Managed distribution network to ensure products reached customers on time

    • Implemented strategies to optimize distribution processes and reduce costs

    • Worked closely with logistics teams to coordinate shipments and track inventory

    • Resolved any distribution issues or delays promptly to maintain customer satisfact

  • Answered by AI
  • Q3. ROI, Team Handling
Round 5 - Behavioral 

(2 Questions)

  • Q1. Why do you want to join GPI
  • Q2. Asking about my work experience

Interview questions from similar companies

Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Not Selected

I applied via Naukri.com and was interviewed in Dec 2023. There were 3 interview rounds.

Round 1 - One-on-one 

(2 Questions)

  • Q1. Sales and marketing
  • Ans. 

    New distributor and dealer cod opan

  • Answered Anonymously
  • Q2. Sales marketing
Round 2 - Group Discussion 

Sunil kushwaha Jabalpur

Round 3 - Technical 

(9 Questions)

  • Q1. Sales marketing
  • Q2. Sales marketing and growth
  • Ans. 

    Product ki quality and new scheme & rate

  • Answered Anonymously
  • Q3. Marketing sales generate
  • Q4. Market sale new program
  • Q5. Dealer and distributor satisfaction for sale
  • Ans. 

    Dealer and distributor satisfaction is crucial for driving sales and maintaining strong relationships.

    • Regularly communicate with dealers and distributors to understand their needs and concerns

    • Provide training and support to help dealers and distributors effectively sell your products

    • Offer incentives and rewards for top-performing dealers and distributors

    • Address any issues or complaints promptly to maintain a positive r...

  • Answered by AI
  • Q6. New scheme new sales
  • Q7. Convert distributor new
  • Q8. Market sale generate karne ke liye growth karne ke liye new advertising
  • Q9. District new distributor generate
Interview experience
5
Excellent
Difficulty level
Moderate
Process Duration
Less than 2 weeks
Result
No response

I applied via Approached by Company and was interviewed in Aug 2024. There was 1 interview round.

Round 1 - Aptitude Test 

Inter midiate English maths Hindi

Interview experience
4
Good
Difficulty level
-
Process Duration
-
Result
-
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - Group Discussion 

They give a recent topic and discuss on that topic.

Round 3 - Technical 

(3 Questions)

  • Q1. They ask from your educational background.
  • Q2. They ask from your previous internship and the jobs
  • Q3. About your family background.

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Case Study 

Quickly run me through your CV.

Tell me about a time when you were able to step into a group, take charge, get support, and bring about excellent results.

a, What information did you seek out to make those decisions in this project?

b, Did you receive any feedback or provide any feedback to the team members during the project?

Can you think about a time when you thought there could be a better way of doing things and you thought of an improvement to an existing idea or process that made it significantly better?

Give me an example of a time when you changed the direction of a project that resulted in a reduction of time or costs.

Give me an example of a situation where you had to overcome major obstacles to make something important happen.

What were the kind of results you were able to deliver?

Tell me about a time when you were able to develop and maintain productive relationships while working with others even though you may have had different points of view.

You have found a way to improve an important and difficult procedure that has been in place for many years in the organization. You would want to share this change which will improve the procedure but you sense that others will oppose this improvement. How would you deal with this situation?

Round 2 - Case Study 

Tell me about a time when you had to suddenly implement a change so as to get better results for the project.

Why did you follow this approach?

Tell me about a time when you had some conflicts in the workplace and how did you go about diffusing the situation?

Did you not have guidelines from HR? Did you follow those?

Give me an example of a time when you had to work on something new an innovative. How did you manage to perform in the situation?

What were the risks involved in your approach?

Tell me about a time when midway through the project, you had to go through a change in project objectives. How did you go about dealing with this change?

Give me an example of a time when during an assignment you had to go through a change in roles and responsibilities.

How will you go about achieving results for 4 separate projects due at different timelines – 1 is due tomorrow, 1 is due next week, 1 is due in 1 month and 1 is due in 1 year?

1. Do you perceive any setbacks in this situation which may deter you at all?

2 .How would you ensure a positive outcome to the situation?

You are working on a deliverable which is due in 1 week but suddenly your manager says that the deliverable needs to be ready by day after tomorrow. How do you go about in this situation.

Round 3 - HR 

(1 Question)

  • Q1. Why does P&G use a behavioral and HR based interview system in its recruiting process?

Interview Preparation Tips

Interview preparation tips for other job seekers - 1.Do not lie or make up situations while answering HR questions. The interviewers have a good sense of when you are telling the truth and when you are making stuff up.

2. Also, across the 3 interview rounds, you will notice questions being repeated - it is completely alright to share the same instance/story across interview rounds. The main motive behind doing this is to judge for consistency.

3.Since P&G mostly focuses on behavioral aspects, you only need to prepare for the HR questions. The HR question bank floats should be good enough.

4. Interactions with seniors.

5.Internet.

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Group Discussion 

Situation based GD to select a leader consensually.

a, All members were given 1 pager case depicting the situation of a plane crash and the character
sketches of 5 persons out of which we had to
choose one leader.

b, Arriving at Consensus was mandated in the
beginning.

Round 2 - Guesstimates 

(7 Questions)

  • Q1. Tell us about yourself(emphasis on family background).
  • Q2. ITC has Engage perfume range coming up. Estimate the number of premium perfume bottles sold in Lucknow.
  • Ans. 

    The estimated number of premium perfume bottles sold in Lucknow for ITC's Engage range is currently unavailable.

    • Without access to sales data, it is impossible to estimate the number of bottles sold.

    • Factors such as marketing, pricing, and competition can all impact sales.

    • ITC's previous sales data for similar products and Lucknow's market trends could provide insight.

    • Conducting market research and surveys could also help

  • Answered by AI
  • Q3. Why ITC?
  • Ans. 

    ITC is a leading conglomerate with a diverse portfolio and a strong focus on sustainability.

    • ITC has a strong presence in multiple industries such as FMCG, hospitality, paperboards, and packaging.

    • The company has a reputation for innovation and sustainability, with a focus on reducing its carbon footprint and promoting responsible sourcing.

    • ITC's commitment to social responsibility is reflected in its various initiatives,...

  • Answered by AI
  • Q4. What are the new trends in FMCG sector?
  • Ans. 

    Increased focus on health and wellness, e-commerce, sustainability, and personalization.

    • Health and wellness products are gaining popularity due to the pandemic.

    • E-commerce is becoming more important as consumers shift towards online shopping.

    • Sustainability is a growing concern among consumers, leading to increased demand for eco-friendly products and packaging.

    • Personalization is becoming more prevalent as companies use ...

  • Answered by AI
  • Q5. How is societal marketing relevant to the consumers?
  • Ans. 

    Societal marketing focuses on meeting the needs of consumers while also addressing social issues and concerns.

    • Societal marketing aims to create a positive impact on society and the environment

    • It helps consumers make informed decisions about products and services

    • Examples include companies promoting eco-friendly products or supporting social causes

    • Societal marketing can also improve brand reputation and customer loyalty

  • Answered by AI
  • Q6. Any situation of conflict faced and your actions in response to it?
  • Q7. How do you feel about ITC creating value on one hand and selling cigarettes on the other?
  • Ans. 

    ITC's value creation and cigarette sales are two separate aspects of their business model.

    • ITC is a diversified conglomerate with multiple business verticals

    • The company's cigarette business is a major revenue generator

    • ITC has also been focusing on creating value through sustainable practices and CSR initiatives

    • The two aspects of the business are not mutually exclusive and can coexist

    • ITC's value creation efforts can also...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Do:

1.Be confident and know yourself inside out! HR answers are the key to a good interview.

2.Try to prepare for at least 2 domains just for worst case scenarios.


Don't:

1.Don't overdo the prep with information overflow.
Only read the relevant parts thoroughly.

2. Interactions with seniors.

3. Mock GDs/PI.

4. Internet.

5. Company specific.

6. Interaction with previous year ITC interns.

7. Detailed analysis of company website and latest news over internet.

Domain Specific(Marketing).

1. Kotler is the most important prep source.

2. Mock GDs help in preparing for actual ones. Even some.

I applied via campus placement at Indian Institute of Management (IIM), Lucknow

Round 1 - Other 

(1 Question)

  • Q1. Company Interactions were only based in the form of PPTs which was an insightful and interactive session.
Round 2 - Case Study 

Group size : Around 10

A one pager case let was given to everyone to be read and understood in 5 minutes.

Case was based on a FMCG company selling toothbrush and toothpaste as their flagship products. Their sales were declining and other competitors were gaining hands. A strategy to improve their sales was to be devised.

Discussion time :10minutes which is less for a case discussion with 10 people in the group.

Panel Size :2

Round 3 - Other 

(1 Question)

  • Q1. Panel Size : 2 Duration : 25-35 minute Questions revolved around these topics : • Tell me about yourself • Why Marketing • What do you know about Colgate Palmolive • Tell me the biggest failure in your lif...

Interview Preparation Tips

Interview preparation tips for other job seekers - 1. Interactions with seniors, Mock GDs/PIs, Internet, Practicing cases is the key.

2. Kotler, Cases done with seniors and amongst friends, Reading through current affairs, Ad analysis over the internet.
Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
2-4 weeks
Result
Selected Selected

I was interviewed in Jan 2023.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - Group Discussion 

Margen sceme plus into group discussion

Round 3 - Group Discussion 

Margen sceme plus into group discussion

Round 4 - Coding Test 

Margen sceme plus into coding test

Round 5 - One-on-one 

(3 Questions)

  • Q1. Mergen kaise nikalte hai
  • Ans. MRP se bhag krke krke margen nikalte h
  • Answered Anonymously
  • Q2. Mergen k bad sceme kaise nikalte h
  • Ans. Margen k bad sceme mines krke nikalte h
  • Answered Anonymously
  • Q3. 2+1 brush ka MRP 120 hai iska margen or sceme nikal k brush kitne ka padh jayega
  • Ans. Agar iska MRP 120 hai to margen bhag me nikala jata h or sceme mines me nikali jati h
  • Answered Anonymously

I applied via Company Website and was interviewed in Dec 2021. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. Insensitive structures?
  • Ans. 

    Insensitive structures refer to marketing strategies that lack empathy and understanding towards the target audience.

    • Insensitive structures can lead to negative brand perception and loss of customers.

    • Examples include using offensive language or imagery in advertisements, or targeting vulnerable populations with manipulative tactics.

    • It is important for marketing managers to prioritize ethical and empathetic practices in...

  • Answered by AI
  • Q2. Growth and job securities

Interview Preparation Tips

Interview preparation tips for other job seekers - Pleases fix my interview this month

I applied via Walk-in and was interviewed before Jan 2021. There was 1 interview round.

Interview Questionnaire 

2 Questions

  • Q1. How many days have you been working in sales
  • Q2. You tell me what percentage scheme if 1 piece is free with 12 pieces
  • Ans. 

    The percentage scheme is 8.33% if 1 piece is free with 12 pieces.

    • The percentage can be calculated by dividing the number of free pieces by the total number of pieces and multiplying by 100.

    • In this case, 1 piece is free out of 12 pieces, so the percentage is (1/12) * 100 = 8.33%.

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Great experience. And the skill of explaining that you took my interview is very good. Very good company. Very good company policy

Godfrey Phillips India Interview FAQs

How many rounds are there in Godfrey Phillips India Assistant Manager Sales & Marketing interview?
Godfrey Phillips India interview process usually has 5 rounds. The most common rounds in the Godfrey Phillips India interview process are Resume Shortlist, Aptitude Test and Behavioral.
What are the top questions asked in Godfrey Phillips India Assistant Manager Sales & Marketing interview?

Some of the top questions asked at the Godfrey Phillips India Assistant Manager Sales & Marketing interview -

  1. Distribution Handling Experie...read more
  2. Price Calculation, PO handl...read more
  3. Deeper Market Knowle...read more

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Godfrey Phillips India Assistant Manager Sales & Marketing Interview Process

based on 1 interview

Interview experience

4
  
Good
View more

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Godfrey Phillips India Assistant Manager Sales & Marketing Salary
based on 14 salaries
₹4.3 L/yr - ₹11.5 L/yr
13% more than the average Assistant Manager Sales & Marketing Salary in India
View more details

Godfrey Phillips India Assistant Manager Sales & Marketing Reviews and Ratings

based on 5 reviews

4.2/5

Rating in categories

4.5

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4.2

Work-life balance

3.0

Salary

4.5

Job security

3.8

Company culture

3.0

Promotions

4.2

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