Global University Systems Manager Interview Questions and Answers

The assessment is more towards assessing your Google Ads and other Paid media knowledge and questions are to understand the basic knowledge of the candidate.

Q1. Basic Optimization tips for enhancing campaign performance.
Ans. 
Optimization tips for enhancing campaign performance
• Define clear goals and KPIs

• Target the right audience

• Use compelling ad copy and visuals

• Test and optimize ad placements and formats

• Monitor and adjust bids and budgets regularly
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Q2. What are the steps to be taken in case there is an internal competition between brands that is manager within GUS?
Ans. 
In case of internal competition between brands managed within GUS, what are the steps to be taken?
• Identify the root cause of the competition

• Establish clear guidelines and criteria for evaluation

• Ensure transparency and fairness in the evaluation process

• Encourage collaboration and communication between the brands

• Consider the impact on overall business goals and make a decision accordingly
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Q3. Ideal campaign structure and why?
Ans. 
Ideal campaign structure includes clear goals, target audience, messaging, channels, and metrics.
• Define campaign goals and KPIs

• Identify target audience and create buyer personas

• Develop messaging that resonates with the audience

• Choose appropriate channels for distribution

• Set up tracking and measurement systems

• Continuously optimize based on data and feedback
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Q1. Behavioural questions related to team management and escalation handling
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Q1. Negotiation and other aspects
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