Fortune Business Insights Interview Questions, Process, and Tips

Healthcare domain, case study based on Market estimation.

Q1. Technical round with Healthcare Manager, exactly role was not defined, interviewer clueless about the role to be offered, moat questions were based on assignment submit, technical knowledge questions.
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Q2. Market estimation nos. Derivation
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Q3. Healthcare trends analysis
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Q4. Approaches for Market estimation
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Market estimation can be approached through top-down or bottom-up methods, using primary and secondary research data.
• Top-down approach involves starting with overall market size and then breaking it down into segments based on available data.

• Bottom-up approach involves estimating market size by aggregating data from individual segments or customers.

• Primary research involves collecting data directly from target customer...read more
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Q5. Comparative analysis
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Q1. Related To SEO and Market Research
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Q2. Past Working Experience
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Q1. What is digital marketing?
Ans. 
Digital marketing is the use of online channels to promote products or services, reach target audiences, and drive conversions.
• Involves using various online platforms such as social media, search engines, email, and websites

• Utilizes strategies like SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing

• Allows for targeted advertising, tracking of results, and optimization of campa...read more
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Q2. Difference between do follow and no follow
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Do follow links pass link juice and are beneficial for SEO, while no follow links do not pass link juice and are not considered for SEO.
• Do follow links allow search engine bots to follow the link and pass link juice

• No follow links do not allow search engine bots to follow the link and do not pass link juice

• Do follow links are considered for SEO ranking

• No follow links are not considered for SEO ranking

• Example: <a hre...read more
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Q1. What is technical SEO?
Ans. 
Technical SEO involves optimizing website infrastructure and coding to improve search engine visibility.
• Involves optimizing website speed, mobile-friendliness, and site structure

• Focuses on improving crawlability, indexability, and website performance

• Includes optimizing meta tags, schema markup, and XML sitemaps

• Examples: fixing broken links, improving site speed, implementing structured data
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Q2. What is a spam score?
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Spam score is a metric used to measure the likelihood of an email being spam based on various factors.
• Spam score is calculated by analyzing different elements of an email, such as sender reputation, content quality, and engagement rates.

• A high spam score indicates that an email is more likely to be marked as spam by email providers and not reach the recipient's inbox.

• Tools like SpamAssassin and MailChimp use spam score...read more
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Q1. Why do want to come into this field?
Ans. 
I am passionate about writing and creating engaging content that connects with audiences.
• I have always had a love for writing and expressing my thoughts through words.

• I enjoy the challenge of researching and crafting compelling content that resonates with readers.

• I believe that content has the power to inform, inspire, and entertain, and I want to be a part of that process.

• I am excited about the opportunity to work in ...read more
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Q2. Tell me About yourself
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Experienced content writer with a passion for storytelling and creating engaging, informative content.
• Over 5 years of experience writing for various industries including technology, healthcare, and travel

• Skilled in SEO optimization and content strategy development

• Strong research skills and ability to adapt writing style to target audience

• Published articles in reputable online publications such as Forbes and Huffington
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