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FCB Ulka Advertising Interview Questions and Answers

Updated 9 Oct 2023

FCB Ulka Advertising Interview Experiences

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5 interviews found

Interview experience
4
Good
Difficulty level
-
Process Duration
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Result
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Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Marketing fundamentals
  • Q2. About oneself. Where does one see oneself a few years down the line.
Round 3 - Head of Department 

(1 Question)

  • Q1. Ambition, vision.

Interview Preparation Tips

Interview preparation tips for other job seekers - Remain truthful and confident.
Don't try to play around.

Client Servicing Executive Interview Questions asked at other Companies

Q1. What is mutual fund not definition i don't know about mutual fund how could you advice me to take mutual fund?
View answer (2)

Interview Questionnaire 

4 Questions

  • Q1. Make one creative show
  • Q2. Your qualification
  • Q3. What you will do for the prospect of the company?
  • Q4. How do you bring new idea

Interview Preparation Tips

Interview preparation tips for other job seekers - Be bolite and batient

Creative Graphic Designer Interview Questions asked at other Companies

Q1. 2 What is the use of Fountain Fill? ...
View answer (2)

Interview Questions & Answers

user image Anonymous

posted on 22 Sep 2021

I applied via Referral and was interviewed in Aug 2021. There was 1 interview round.

Interview Questionnaire 

4 Questions

  • Q1. WHAT IS YOUR STRENGTH?
  • Ans. I BELEIVE THAT A 6 CAN BE HIT ON THE LAST BALL TOO. AND NOTHING IS IMPOSSIBLE. THERE ARE SOLUTIONS FOR EVERY PROBLEM THAT COMES YOUR WAY
  • Answered Anonymously
  • Q2. WHAT IS YOUR WEAKNESS
  • Ans. SUPER HYPER, ACTION ORIENTED. NEED TO SLOW DOWN.
  • Answered Anonymously
  • Q3. WHAT DO YOU SEE YOURSELF AS IN ANOTHER 5 YEARS
  • Ans. AN INSPIRING PASSIONATE LEADER, BECOMING THAT ROLE MODEL FOR ALL THE YOUNG ONES ESPECIALLY THE WOMEN CLAN ENTERING THE ADVERTSING INDUSTRY
  • Answered Anonymously
  • Q4. WHAT IS YOUR INFLUENCING POWER
  • Ans. WILL RATE MYSELF AT 80%.
  • Answered Anonymously

Interview Preparation Tips

Interview preparation tips for other job seekers - BE YOURSELF. BE PROUD OF WHAT YOU HAVE ACHEIVED. HAVE NO REGRETS.

I applied via Walk-in and was interviewed before Aug 2019. There were 4 interview rounds.

Interview Questionnaire 

6 Questions

  • Q1. WHy do you want to join advertising?
  • Q2. What brands have you worked on?
  • Q3. Are you a team player?
  • Q4. Are flexible working hours ok with you?
  • Q5. Name a few ads that you remember.
  • Ans. 

    I remember the Apple 'Think Different' ad, Nike's 'Just Do It' campaign, and Coca-Cola's 'Share a Coke' campaign.

    • Apple's 'Think Different' ad featured iconic figures like Albert Einstein and Mahatma Gandhi, inspiring viewers to think outside the box.

    • Nike's 'Just Do It' campaign encouraged people to push themselves to their limits and achieve their goals, featuring athletes like Michael Jordan and Serena Williams.

    • Coca-C...

  • Answered by AI
  • Q6. How much digital knowledge do you have?
  • Ans. 

    I have extensive digital knowledge and experience in various digital platforms and tools.

    • Proficient in social media management and advertising

    • Experience in SEO and SEM

    • Familiarity with email marketing and automation

    • Knowledge of website analytics and reporting

    • Experience in managing digital campaigns and budgets

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Be confident. Be truthful. Speak your heart out.

Brand Servicing Manager Interview Questions asked at other Companies

Q1. How much digital knowledge do you have?
View answer (1)

FCB Ulka Advertising interview questions for popular designations

 Account Planning

 (1)

 Client Servicing Executive

 (1)

 Creative Graphic Designer

 (1)

 Brand Servicing Manager

 (1)

Account Planning Interview Questions & Answers

user image Paridhi Sharma

posted on 19 Jan 2015

Interview Questionnaire 

3 Questions

  • Q1. Summer Internship project related questions
  • Q2. Why Account Planning?
  • Ans. 

    Account planning is essential for understanding customer needs, developing effective strategies, and driving business growth.

    • Account planning helps in identifying and understanding customer needs and preferences.

    • It enables the development of effective marketing and sales strategies.

    • Account planning facilitates building strong relationships with customers and fostering loyalty.

    • It helps in identifying new business opport...

  • Answered by AI
  • Q3. What are the projects that were taken up during the internship? Was any of the work done used by the company?
  • Ans. 

    During the internship, I worked on market research projects and developed advertising campaigns for new product launches.

    • Conducted market research to identify consumer preferences and trends

    • Created advertising campaigns for new product launches

    • Collaborated with the creative team to develop compelling messaging and visuals

    • Presented findings and campaign proposals to senior management for approval

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: The questions were of medium difficulty. The test was designed to test the marketing acumen of candidates. It was a mix of both objective and subjective type questions.
Duration: 30 minutes

Skills: Confidence, Ability to handle stress, Ability to communicate, Technical know-how
College Name: K J Somaiya Institute of Management Studies and Research

Account Planning Interview Questions asked at other Companies

Q1. What is your short turm goal and long turm goal
View answer (1)

Interview questions from similar companies

Interview Questionnaire 

3 Questions

  • Q1. Algorithms on arrays and strings (coding)
  • Ans. 

    Algorithms for manipulating arrays and strings in coding

    • Use sorting algorithms like quicksort and mergesort for arrays

    • Use string manipulation functions like substring and replace for strings

    • Use dynamic programming for optimizing solutions to array and string problems

  • Answered by AI
  • Q2. Distributed Database Design
  • Q3. Large scale Ad Server Design
  • Ans. 

    Designing a large scale Ad Server

    • Use distributed systems for scalability

    • Implement caching for faster ad delivery

    • Ensure high availability and fault tolerance

    • Use real-time bidding for efficient ad placement

    • Implement fraud detection mechanisms

    • Ensure compliance with privacy regulations

  • Answered by AI

Interview Preparation Tips

Round: Interview
Experience: They tested on thought-process during design problems. What problems are with the current solution I suggested and how to improve it...
Tips: Hints from interviewer are very helpful
Keep talking while you are thinking

Skills: Algorithms, Thinking Skills, Coding
College Name: IIT KHARAGPUR

Skills evaluated in this interview

I applied via Campus Placement

Interview Questionnaire 

3 Questions

  • Q1. Tell me one thing about you that's not listed on your resume
  • Ans. 

    I am an avid traveler and have visited over 20 countries

    • I love experiencing new cultures and trying new foods

    • I have backpacked through Europe and Asia

    • I have volunteered in orphanages in Cambodia and Nepal

  • Answered by AI
  • Q2. When you hear InMobi, what's the first word that comes in your head?
  • Ans. 

    Mobile advertising platform

    • Adtech

    • Mobile marketing

    • App monetization

  • Answered by AI
  • Q3. The office of InMobi technologies has 10 floors, each with 300 employees. In the morning (7-8 AM), the building sees 3000 employees entering and waiting in a queue for 3 lifts. In the morning, everyone goe...

Interview Preparation Tips

Round: Resume Shortlist
Experience: The first round was a resume shortlist, which I think was on the basis of programming and coding courses (and projects) taken along with your CGPA. Out of 10 shortlisted people, I knew 4 and all of us were 9 pointers. The rest who I didn't know turned out to be 9 pointers as well! :P
Out of 10 shortlisted people, 3 (including me) were from ECE and the rest were from CS. Even though InMobi was open for Mathematics & Computing, no person from MnC dept. was in the shortlist. (Presumably due to their CGPAs or some other criterion that I'm not in the knowledge of.)
Tips: i) High CGPA is a must (We're talking above 9, at the end of 2nd year for CS/ECE and 3rd year for MnC)
ii)Taking programming and algorithm courses and projects is important, as that must be visible in your resume.

Round: Puzzle Interview
Experience: One special thing about the interviews, you're asked not to wear any formals! That actually helps in taking the tension off of things!
It's simple logic, after that. Increase the lift's speed (taking in mind of the safety), collecting usage data, optimising the lift's floor-stoppage according to that.
As told after the interview, the interviewer is just observing how you think and approach a problem.

One odd thing was not being asked about any coding/algorithm questions even though the profile was for a software engineer.

After this question, I was asked if I had any questions to ask. I simply stated that the work environment and culture affected me as much as the profile I'm applying for. Thus, the drive and motivation of the people who work there is also very important. So I asked what are the companies' values which the employees believe in, too.
Tips: Stay confident, don't let any tension get to your head.
In the future, InMobi may start asking coding questions too in the interviews. or change the selection procedure, which will be communicated in the PPT of InMobi.
Whatever may happen, the first round should show your zeal to solve problems, your creativity in trying different approaches, and applying logic to find the best solution.

Round: HR Interview
Experience: OK! There were a lot of questions asked since the interview was more like a conversation taking place. Like in ANY conversation, keep proper eye contact, smile and be approachable for any questions. Show enthusiasm in your voice and your answers. The interviewer asked me questions about
i)My resume, and all the activities that I'd listed there. (eg: Why did you enlist in this course? Do you like coding?)
ii)Why programming, how does it interest you?
iii)Basic questions about InMobi, like 'What do you know about us after attending the PPT?' and 'Why InMobi'

Since I had done quite a lot of marketing activities, I was also asked about that. Will you do an MBA in the future? What all did you do for marketing? I had a strong background in digital marketing, and we had a little chat about mobile marketing and what's the future of mobile advertising.
Tips: Smile, for god's sake! It's a conversation about you, do all the basic things to improve the conversational experience.
Small things like greeting the interviewer, smiling, proper eye contact, and speaking properly are paramount.

Like in any HR interview, make sure you know yourself and your resume properly, so that you don't phase out in the interview when asked some 'unexpected' question. (since that's when they know thatyou might be lying/exaggerating). Hence introspect enough before sitting the interviews.

General Tips: Make sure you're able to convince yourself and the interviewers for why do you want to work in Inmobi Technolgies.

I've already shared the rest in previous sections! :)

2 people out of 10 were selected for this internship experience, so make sure you prepare well! All the best! :D

Skill Tips: I don't think that this adds on as a skill, but InMobi wants to create a huge impact on the mobile world and the mobile advertising sector.
Your knowledge about this sector in general could help you strike good conversations (at least in the HR round).
Skills: Logic, Problem Solving Abilties, Creativity, Communication Skills
Duration: 2.5
College Name: IIT Kharagpur
Motivation: I'm a gadget geek from my childhood. The mobile industry amazes me as it's been the biggest change-bringer in the modern world. InMobi as a company wants to create a huge impact in the mobile advertising space and mobile advertising! And seeing their products that they offer in this domain had me thinking that they're doing something unique and awesome!
The work culture of InMobi is just amazing, right from flexible work hours to the epic office they have in Bangalore full of awesome people working towards that one goal! Also, InMobi offers their employees opportunities to shift between various verticals if they want to. All of this (along with a good compensation ;-) ) was enough motivation for me to apply!
Funny Moments: When I was asked whether I was in the third year, I said yes, and then said, usually people think that I'm still in high school!
We had a good laugh on that one! :P

Otherwise also, the entire procedure was relaxed and fun in general.

Interview Questionnaire 

2 Questions

  • Q1. Little discussion on my project
  • Q2. Given a chessboard and the initial position of horse. If “n” is the number of steps the horse can make then what is probability that it goes out of board ?
  • Ans. 

    Probability of a horse going out of a chessboard in 'n' steps.

    • The total number of possible moves for a horse is 8.

    • The probability of going out of the board depends on the position of the horse.

    • For example, if the horse is at a corner, the probability of going out of the board is higher.

    • The probability can be calculated using combinatorics and geometry.

  • Answered by AI

Interview Preparation Tips

Round: Test
Experience: They did not expect any code in this round. An algo or pseudo code is fine.



1) You are given 2 vessels with capacity M liters and N liters capacity and infinite supply of water. You need to find the minimum number of steps required to get P liters. Any of the below action is considered a step



     a) Filling vessel with water



     b) Emptying vessel



     c) Pouring water from one vessel to another vessel.



2) Given n sets each containing m integers. You need to create MinDiff set by picking exactly 1 element from each set. The difference between the maximum and minimum elements in the MinDiff set should be minimum.



eg: for the sets {30, 20, 10, 40},{ 22, 33, 44, 99},{ 16, 17, 18, 19} min diff set is {19, 20, 22}. Max and min elements in MinDiff set are 22 and 19 and their difference is 3.

Round: Technical Interview
Experience: 1) you will be given the binary representation of the numbers in the form of 2D array.eg: r1- 00001

r2- 00100

r3- 01010

r4- 00110

r5- 00111 This means the elements are 1, 4, 10 , 6 and 7.

A number “n” is given. Let us say that n can be formed by doing bitwise OR operation on rows of given matrix. What is the minimum number of rows that needs to be deleted from the matrix so that “n” can never be formed by doing the OR of the rows.

If n is 14(01110) then it can be formed by doing r2|r3 or r3|r4. You can prevent n formation either by deleting {r2,r4} or {r3}. But {r3} has least number of elements so it is the required set.2) Find the average of mid 50% of elements in the running stream of integersI have not cleared round-II so no further questions.

College Name: IIT GANDHINAGAR

Interview Questionnaire 

9 Questions

  • Q1. Find Maximum sub sequence sum in an array ?
  • Ans. 

    Maximum sub sequence sum in an array

    • Use Kadane's algorithm

    • Initialize max_so_far and max_ending_here to 0

    • Iterate through the array and update max_ending_here and max_so_far

    • Return max_so_far

  • Answered by AI
  • Q2. What do you understand by the endianness of the system ? How do you find out the the type of endianness ?
  • Ans. 

    Endianness refers to the byte order of a system. It determines how multi-byte data types are stored in memory.

    • Little-endian systems store the least significant byte first, while big-endian systems store the most significant byte first.

    • Endianness can affect the way data is transmitted between systems.

    • To determine the endianness of a system, you can use the byte order mark (BOM) or write a test program that checks the by...

  • Answered by AI
  • Q3. Sort an array which consists of 0's and 1's only
  • Ans. 

    Sort an array of 0's and 1's only.

    • Use two pointers, one at the beginning and one at the end of the array.

    • Swap 0's from the beginning with 1's from the end until the pointers meet.

    • Alternatively, use a counting sort algorithm to count the number of 0's and 1's and then reconstruct the array.

  • Answered by AI
  • Q4. A question on applications of minimum spanning tree, apply prim's or kruskal's algorithm
  • Q5. What do you understand by Heaps, max and min heaps ?
  • Ans. 

    Heaps are data structures used to efficiently find the maximum or minimum element in a collection.

    • Max heap: parent nodes are always greater than or equal to child nodes

    • Min heap: parent nodes are always smaller than or equal to child nodes

    • Heaps are commonly used in priority queues and sorting algorithms

    • Heap operations include insert, delete, and extract max/min

    • Example: An array [3, 8, 2, 5, 1, 4, 6] can be represented a

  • Answered by AI
  • Q6. What do you understand by hashing ? questions on application of hashing
  • Q7. Find 3 nos a,b and c in an array where a+b = c
  • Ans. 

    Find 3 numbers in an array where a+b=c.

    • Loop through the array and check for all possible combinations of a and b.

    • Use a hash table to store the values of a and b, and check if c is present in the hash table.

    • Sort the array and use two pointers to find a and b, and then check if their sum equals c.

  • Answered by AI
  • Q8. Some puzzles, as the other interviewee said, but not asked to me
  • Q9. Questions on Dynamic programming

Interview Preparation Tips

College Name: NA

Skills evaluated in this interview

Interview Questionnaire 

3 Questions

  • Q1. N a line where words are separated by spaces, , and capitalize first letter of the reversed word. Other letters of the word should be in small. Input : “how are you?” → Output: “Woh Era ?uoy”
  • Ans. 

    The program capitalizes the first letter of each reversed word in a sentence.

    • Split the sentence into an array of words using space as a delimiter.

    • Reverse each word in the array and capitalize the first letter.

    • Join the modified words back into a sentence.

  • Answered by AI
  • Q2. He second question reduced to finding maximum weight matching in a bipartite graph. Not many people would have done this (maybe none)
  • Q3. There are 2 sets of countries. One set will donate clothes (something of this sort) and anotherset will accept clothes. A country can be in only 1 of the sets. The amount of clothes donated is also given. ...

Interview Preparation Tips

Round: Test
Experience: There were about 20 MCQs (30 minutes) to be done after the coding section. MCQs were totally nonsense. Can be done in 10 mins.For coding section 60 mins.  It was hosted on Hackerrank.
Duration: 90 minutes
Total Questions: 2

Round: Technical Interview
Experience: After this, selected candidates were interviewed that consists of 4 rounds and discussion was mostly on your CV and data structure problems.

General Tips: Be honest with your interviewer. If you are not comfortable in 1 topic, tell your interviewer honestly. Do well in other areas. Look for hints from the interviewer if you get stuck. They want to see how you approach a problem.
Skills: Algortihm, Data structure
College Name: IIT DELHI

FCB Ulka Advertising Interview FAQs

How many rounds are there in FCB Ulka Advertising interview?
FCB Ulka Advertising interview process usually has 3 rounds. The most common rounds in the FCB Ulka Advertising interview process are Resume Shortlist and One-on-one Round.
What are the top questions asked in FCB Ulka Advertising interview?

Some of the top questions asked at the FCB Ulka Advertising interview -

  1. How much digital knowledge do you ha...read more
  2. Why Account Planni...read more
  3. Name a few ads that you rememb...read more

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FCB Ulka Advertising Interview Process

based on 3 interviews

Interview experience

4.3
  
Good
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FCB Ulka Advertising Reviews and Ratings

based on 54 reviews

3.5/5

Rating in categories

3.1

Skill development

3.2

Work-life balance

3.1

Salary

3.7

Job security

3.7

Company culture

3.0

Promotions

3.1

Work satisfaction

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