Extramarks Education Marketing & Business Development Executive Interview Questions and Answers

Experienced marketing professional with a passion for creating innovative campaigns and driving brand growth.

• Over 5 years of experience in marketing roles

• Skilled in developing and implementing marketing strategies

• Proven track record of increasing brand awareness and customer engagement

• Strong analytical and communication skills

• Proficient in digital marketing tools and platforms

I am passionate about building relationships, meeting new people, and helping customers find solutions to their needs.

• Enjoy interacting with people and building relationships

• Thrilled by the challenge of meeting sales targets

• Excited to help customers find solutions to their problems

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• Keyword research and analysis

• On-page optimization (meta tags, content optimization, etc.)

• Off-page optimization (link building, social media marketing, etc.)

• Regular monitoring and analysis of website traffic and rankings

• Continuous improvement and adaptation to search engine algorithm updates

Running a campaign involves defining goals, identifying target audience, creating content, selecting channels, and measuring results.

• Define campaign goals and KPIs

• Identify target audience and create buyer personas

• Create compelling content and messaging

• Select appropriate channels (social media, email, PPC, etc.)

• Set budget and timeline

• Launch campaign and monitor performance

• Measure results and adjust strategy as needed