Expedia Group Program Manager Interview Questions and Answers

Q1. You’re the PM for Amazon Prime. The number of subscriptions are falling - 30% since a month. How would you go about it?
Ans. 
Identify the root cause and take corrective actions to improve subscription rate.
• Conduct customer surveys to understand reasons for cancellation

• Analyze competitors' offerings and pricing strategies

• Improve the value proposition of Amazon Prime by adding new benefits or features

• Launch targeted marketing campaigns to attract new subscribers

• Offer discounts or promotions to incentivize re-subscription

• Improve customer servic...read more
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Q1. If you had to launch custom made-to-order products, how will you go about it? Guesstimate on market sizing for the same. What are the 3 major things you'll take care of? How can you attribute conversions? ...read more
Ans. 
To launch custom made-to-order products, focus on market research, production capabilities, and customer experience. Attribute conversions through tracking and analytics. SEO is crucial for online visibility.
• Conduct market research to identify demand and competition

• Assess production capabilities and logistics for customization

• Prioritize customer experience through seamless ordering and delivery

• Implement tracking and an...read more
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Q2. A question on SEO.
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Q1. With VP, Products - Was more discussion oriented than a typical interview. About me, interests, fav product etc. More on Myntra.
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Q1. With HR Head. Lots of behavioral questions, many on stakeholder management - difficult client etc.
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Q1. How would you improve LinkedIn
Ans. 
Enhancing LinkedIn's user experience through improved networking, content discovery, and personalized features.
• Introduce a more robust algorithm for content discovery to surface relevant posts and articles based on user interests.

• Enhance the messaging feature with better organization, such as threads or categories, to streamline communication.

• Implement a mentorship program that connects experienced professionals with t...read more
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Q2. Tell me about Yourself
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Q1. How would you reduce returns
Ans. 
To reduce returns, focus on improving product quality, providing clear product information, and offering excellent customer service.
• Improve product quality to reduce defects and issues

• Provide clear and detailed product information to set accurate expectations for customers

• Offer excellent customer service to address any issues or concerns promptly

• Implement a hassle-free return process to make it easy for customers to re...read more
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Q2. How would you increase AOV of zomato
Ans. 
To increase AOV of Zomato, focus on upselling, cross-selling, loyalty programs, and personalized recommendations.
• Implement upselling and cross-selling strategies to encourage customers to add more items to their orders.

• Introduce loyalty programs such as discounts or rewards for repeat customers to incentivize higher spending.

• Utilize data analytics to provide personalized recommendations based on customer preferences an...read more
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Q3. How would you identify Why seller are dropping in listing process
Ans. 
By conducting interviews with sellers, analyzing data on drop-off points in the listing process, and identifying common pain points.
• Conduct interviews with sellers to understand their experiences and reasons for dropping in the listing process

• Analyze data on drop-off points in the listing process to identify common trends or issues

• Identify common pain points such as complicated listing procedures, technical glitches, o...read more
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Problem solving and resume based discussion

Data and guesstimate

Normal puzzles were asked in the interview questions

Some basic array coding test was asked

Q1. If swiggy had a new user and we have no information about him other than his phone number, how will you recommend restaurants to him?
Ans. 
I would recommend restaurants based on the user's location, cuisine preferences, and popular restaurants in the area.
• Use the user's phone number to determine their location

• Ask the user for their cuisine preferences during the onboarding process

• Recommend popular restaurants in the area based on user reviews and ratings

• Use machine learning algorithms to personalize recommendations based on user behavior
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If swiggy wants to increase the average value per order, how will you go about it?

Q1. Discussion with Product Head of Swiggy. General Discussion around resume and motivation to become a PM
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Q1. A new segment they are planning to venture into was given as a scenario, and then I was asked how would I, as a Product Manager of the product, would go about implementing it. It included product design as...read more
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Q1. Another category they are planning to venture into was discussed. This time concentrated on more specific problems based on the logistics issues that they are currently facing, could face in future and how...read more
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Q1. This was more of resume based initially, some behavioral questions were asked and then 2-3 general design questions.
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Q1. Design a UX mockup for displaying nearest outlet for a multi-chain restaurant - Ask clarifying questions, draw thought on paper, observe common mobile/desktop design patterns for commonly used apps
Ans. 
Design a UX mockup for displaying nearest outlet for a multi-chain restaurant
• Clarify if the user is searching for a specific location or their current location

• Include a search bar and filters for cuisine, distance, and ratings

• Display outlet details such as address, phone number, and hours of operation

• Use map integration to show outlet locations and directions

• Consider mobile-first design and optimize for smaller screens
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Q1. Why Swiggy? What do you know about Swiggy work culture, Business expansion ideas, Interests - General conversation with Principal - Product, Swiggy
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Q1. Swiggy wants to launch fitness meals ? What should be the price? Who to target? Customer Journey ? Supply Chain Design
Ans. 
The price of Swiggy's fitness meals should be competitive, targeting health-conscious individuals. The customer journey should focus on convenience and customization. The supply chain design should prioritize freshness and timely delivery.
• Price should be competitive to attract customers

• Target health-conscious individuals who prioritize fitness and healthy eating

• Customer journey should focus on convenience and customiza...read more
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Q1. What people hate about you?
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Q2. How can you pitch a business idea to Swiggy head about your hobbies?
Ans. 
A subscription service for curated meal kits featuring local cuisines, enhancing Swiggy's offerings and supporting local chefs.
• Leverage local chefs to create unique meal kits that reflect regional cuisines, e.g., a 'Bengali Feast' kit with traditional dishes.

• Offer a subscription model where customers receive a new meal kit every week, promoting culinary exploration and convenience.

• Incorporate a digital platform for cus...read more
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Q3. People Management QnA
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