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posted on 12 Jan 2024
I applied via Walk-in and was interviewed before Jan 2023. There was 1 interview round.
To improve SEO ranking for a website, focus on optimizing content, building quality backlinks, improving site speed, and enhancing user experience.
Perform keyword research and optimize website content with relevant keywords
Create high-quality and engaging content that attracts backlinks naturally
Build a strong backlink profile by reaching out to relevant websites and influencers
Optimize website speed by compressing ima...
Black hat techniques are unethical practices used to manipulate search engine rankings. They are bad for SEO.
Black hat techniques violate search engine guidelines and can result in penalties or even getting banned from search engine results.
Examples of black hat techniques include keyword stuffing, hidden text, cloaking, and link schemes.
These techniques may provide short-term gains in rankings, but they are not sustai...
To redirect an old link to a new link, use a 301 redirect or a canonical tag.
Use a 301 redirect to permanently redirect the old link to the new link.
Implement a canonical tag on the old link's page to indicate the preferred URL.
Update internal links and sitemaps to point to the new link.
Consider creating a custom 404 page to handle any remaining traffic to the old link.
Keyword stuffing is the practice of excessively using keywords in a webpage's content to manipulate search engine rankings.
Keyword stuffing is an unethical SEO technique.
It involves overusing keywords in a webpage's meta tags, headings, and content.
The purpose is to manipulate search engine rankings and increase visibility.
Keyword stuffing can result in penalties from search engines.
Example: 'Buy cheap shoes online. Ou...
Relevance, proximity, and prominence are important factors in local SEO ranking.
Relevance: How well a business matches a user's search query
Proximity: How close the business is to the user's location
Prominence: How well-known and popular a business is
Examples: Optimizing website content with relevant keywords, claiming and optimizing Google My Business listing, getting positive reviews and ratings
posted on 7 Apr 2022
I applied via Recruitment Consulltant and was interviewed in Oct 2021. There were 2 interview rounds.
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
It helps in understanding the effectiveness of different marketing channels.
It helps in optimizing marketing campaigns by identifying the most effective channels.
There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.
For ...
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
Custom audiences are created by uploading a list of existing customers or website visitors.
Lookalike audiences are created based on the characteristics of an existing custom audience.
Saved audiences are created by selecting specific demographics, interests, and behaviors.
Other types of audiences in...
posted on 18 Sep 2024
I applied via Recruitment Consulltant and was interviewed before Sep 2023. There were 2 interview rounds.
Experienced digital marketer with a passion for data-driven strategies and creative campaigns.
Over 5 years of experience in digital marketing
Proficient in SEO, SEM, social media marketing, and email marketing
Managed successful campaigns for e-commerce and B2B clients
Strong analytical skills and ability to interpret data to drive marketing decisions
I have a proven track record of driving successful digital marketing campaigns and a strong understanding of the latest trends and technologies.
I have X years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
I have successfully increased website traffic by X% and conversion rates by X% in my previous roles.
I am proficient in using analytics tools such as Google Analytics and have...
CPC stands for Cost Per Click. Digital marketing is the use of online channels to promote products or services.
CPC is a pricing model used in online advertising where advertisers pay a fee each time their ad is clicked.
Digital marketing encompasses various online strategies such as SEO, social media marketing, email marketing, and content marketing.
It allows businesses to reach a wider audience, track performance metri...
Target ROAS (Return on Ad Spend) is a digital marketing metric that helps advertisers set a target for the revenue generated from their advertising campaigns compared to the cost of those campaigns.
Target ROAS is calculated by dividing the revenue generated from ads by the cost of those ads.
It helps advertisers optimize their campaigns to achieve a specific return on investment.
For example, if a company wants to achiev...
I applied via Referral and was interviewed before Apr 2021. There were 3 interview rounds.
I applied via LinkedIn and was interviewed before May 2020. There was 1 interview round.
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
I applied via Walk-in and was interviewed before Jul 2021. There were 2 interview rounds.
Quantative Aptitude test
Gst tax and genral direct and indirect tax conversation
I applied via Company Website and was interviewed in Apr 2020. There were 5 interview rounds.
I applied via Referral and was interviewed before Mar 2022. There were 3 interview rounds.
Reasoning, English grammar,Ex question
I applied via Company Website and was interviewed before May 2021. There was 1 interview round.
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