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Amazon Digital Marketing Analyst Interview Questions and Answers

Updated 17 Jun 2022

Amazon Digital Marketing Analyst Interview Experiences

2 interviews found

I was interviewed in May 2022.

Round 1 - Technical 

(3 Questions)

  • Q1. How analytical digital marketing
  • Ans. 

    Analytical digital marketing involves using data and insights to optimize marketing strategies and campaigns.

    • Analyzing data from various digital marketing channels to identify trends and patterns

    • Using tools like Google Analytics to track website traffic, conversions, and user behavior

    • Segmenting audiences based on demographics, interests, and behaviors to personalize marketing messages

    • Measuring the effectiveness of mark...

  • Answered by AI
  • Q2. How to make a digital version
  • Ans. 

    To make a digital version, determine the purpose, choose the appropriate format, create or convert content, and optimize for user experience.

    • Define the purpose of the digital version

    • Choose the appropriate format (e.g. website, mobile app, ebook)

    • Create or convert content to digital format

    • Optimize for user experience (e.g. easy navigation, responsive design)

  • Answered by AI
  • Q3. What is the digital marketing
  • Ans. 

    Digital marketing is the promotion of products or services using digital technologies.

    • It involves various channels such as social media, email, search engines, and mobile apps.

    • It allows businesses to reach a wider audience and target specific demographics.

    • It includes strategies such as SEO, PPC, content marketing, and social media marketing.

    • It provides measurable results and allows for real-time adjustments to campaign...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Don't stop your goal continues you through a ball definitely a ball move a goal then your a archivers

Skills evaluated in this interview

I applied via Company Website and was interviewed in Aug 2020. There were 3 interview rounds.

Interview Questionnaire 

3 Questions

  • Q1. General technical questions
  • Q2. Excel knowledge
  • Q3. Previous experience

Interview Preparation Tips

Interview preparation tips for other job seekers - The whole training was via Virutual. 3 rounds.

1 assessment balance 2 f2f.

All the best.

Digital Marketing Analyst Interview Questions Asked at Other Companies

Q1. What are the different platforms used for Digital Marketing
Q2. Explain how you integrate social media analytics tools to measure ... read more
Q3. How is the Budget split done and the weightage of the same
Q4. How you will identify the trends on digital platforms for the ser ... read more
asked in Growisto
Q5. Estimate number of people watching Netflix in a day in India

Interview questions from similar companies

Interview Preparation Tips

Round: Group Discussion
Experience: GD was conducted for shortlisted candidates and candidates were divided into groups of 6 people.There were 3 topics and each topic was discussed for 2 minutes.No specific rules,like each person needs to speak,are to be followed during the GD.Anyone can initiate,intervene,etc. Finally we were asked to link all three topics and this discussion went on for another 2 minutes.

Round: HR Interview
Experience: Only a single round lasting about 40-45 minutes.There were only 4 people in the panel and technical as well as HR questions were asked. First I was asked to go through my own resume, “Introduce/Tell us about yourself?".  E.g.:“Where have you shown leadership qualities?Have you led a
team?Size of team? What new initiatives did you take?”.Core questions starting form basics like “How does an airplane fly?” to specific questions about the different types of engines used in airplanes,their specifications, etc. were asked. HR questions were put up like"What was the most difficult decision in your life?" and grilled on my internship for 15-20 minutes which I did in Transocean. (Another oil field services company).

General Tips: You need to be very good in the basics of your
core courses and if you have done an internship in the oil industry,
you will definitely be grilled on that.Questions will be asked in quick succession.
Skill Tips: Highlight any intern in Oil industry or anything related to that in your resume.Any POR or any sport activity which shows your leadership qualities should me mentioned in your resume.
Skills: Leadership qualities, Athletic, Quick thinking, presence of mind
College Name: IIT MADRAS

Software Developer Interview Questions & Answers

Snapdeal user image Adithya H K Upadhya

posted on 3 Dec 2015

Interview Preparation Tips

Round: Test
Experience: An aptitude test which was followed by three rounds of technical interviews and finally the HR interview.

Round: HR Interview
Experience: Snapdeal offered placements for 5 students (3 from CS and 2 from IT).

General Tips: Be extremely well prepared for any company. Research about the company's profile extensively before the company's interview. HR panel always looks for candidates who are well aware of the company in order to measure the candidate's interest. Data structures are absolutely necessary for any company. Improve coding skills through frequent participation in competitive programming arena such as codeForces, codeChef, HackerEarth etc. "Software development job profile was offered to me.
Unnecessary and irrelevant questions are to be avoided. We should raise questions only if we have some genuine questions. However any question related to job profile or location preference could be raised. "
"It was very grueling and tiring at first but the sweet taste of placement makes it all worth it.
Placements are a turning point in everybody's career."
Skill Tips: Snapdeal is more focussed on Data structures and object oriented technology.
For data structures, online materials such as GeeksforGeeks are excellent and in case of OOPS concepts, stronghold in either C++ or java programming language is necessary.
Skills:
College Name: NIT Surathkal

Interview Preparation Tips

Round: Test
Experience: Algorithmic coding test was conducted on hackerank platform. Around 60 students gave online test. There were 4-5 algo questions to be done in 90 mins duration.

Tips: Try to do at least 2 questions.

Round: Technical Interview
Experience: First Interviewer asked me to introduce myself. Then he asked me questions on data structures & Algo. He asked me about tree data structures, why it is used, time complexities of various operations on tree, balancing of tree, AVL Tree. He asked me write AVL Tree insertion, deletion, update code. Then he jumps to BTree, B+Tree and asks me write code on paper for various operations. Questions were asked on indexing, various types of indexing, how it is used in databases, etc. Then he briefly asked about the project I done in my internship.


Round: Technical Interview
Experience: Interviewer asked me how was my 1st round, I said it was great. He first asked me introduce myself. Then he asked about my projects mentioned in my resume. I done a project in machine learning on spam webpage detection. He was interested in that. He asked me what language, libraries I used to implement that project. Then he gave me real time scenario to predict whether an item is explosive or not. Then I approached this problem and asked information related to problem. He was impressed by the approach I target the problem. He asked me what machine learning model will be best and what are their pros and cons. Then he asked me question that given 100 sorted linked lists, you have to merge them and return single sorted linked list. I gave 3-4 solutions with their time & space complexities.


Round: HR Interview
Experience: Interviewer asked me common HR questions like tell me about yourself, my family background, why do you want to join the company, what impact you can make in Snapdeal, why should we hire you. After that he congratulated me for the role of SDE at Snapdeal. I was very happy at that moment.

All the 5 students cleared this round.

Skills: SQL, ML, Algorithms And Data Structures, Python, Basic C/C++
College Name: IIT Guwahati

I was interviewed before Apr 2021.

Round 1 - Coding Test 

(2 Questions)

Round duration - 90 minutes
Round difficulty - Easy

There were 22 MCQ questions of aptitude and technical based while 3 questions were of coding type.
Tips: MCQ questions were not time consuming , so try to do that questions in less time , so you will get enough time for coding questions.

  • Q1. 

    Balanced Parentheses Check

    Given a string STR consisting solely of the characters '{', '}', '(', ')', '[', and ']', determine whether the parentheses are balanced.

    Input:

    The first line contains an inte...
  • Ans. 

    Implement a function to check if parentheses in a string are balanced.

    • Use a stack to keep track of opening parentheses and pop when a closing parenthesis is encountered.

    • If the stack is empty when a closing parenthesis is encountered or if there are unmatched parentheses at the end, return 'NO'.

    • Ensure that all opening parentheses have a corresponding closing parenthesis in the correct order.

    • Return 'YES' if all parenthes...

  • Answered by AI
  • Q2. 

    Find the Next Greater Number with the Same Set of Digits

    Given a string S that represents a number, determine the smallest number that is strictly greater than the original number and has the same set of ...

  • Ans. 

    The task is to find the smallest number greater than the given number with the same set of digits.

    • Sort the digits of the number in descending order.

    • Find the first digit from the right that is smaller than the digit to its right.

    • Swap this digit with the smallest digit to its right that is greater than it.

    • Sort all the digits to the right of the swapped digit in ascending order to get the smallest number greater than the

  • Answered by AI
Round 2 - Face to Face 

(2 Questions)

Round duration - 60 minutes
Round difficulty - Medium

My experience was very awesome , I answered all the questions , although in starting I was very nervous , so at starting interviewer help me get my confidence, interviewer was very helpful.

  • Q1. 

    Maximum Level Sum in Binary Tree Problem Statement

    Given an arbitrary binary tree consisting of N nodes, where each node is associated with a certain value, your task is to find the maximum sum for any le...

  • Ans. 

    Find the maximum sum for any level in a binary tree.

    • Traverse the binary tree level by level and calculate the sum for each level.

    • Keep track of the maximum sum encountered so far.

    • Return the maximum sum found.

    • Example: For the input tree, the maximum level sum is 13 (5+6+2).

  • Answered by AI
  • Q2. 

    Find Top K Frequent Numbers in a Stream

    Given an integer array ARR and an integer K, your task is to find the K most frequent elements in ARR. Return the elements sorted in ascending order.

    Example:

    Inp...
  • Ans. 

    Find the K most frequent elements in an integer array and return them sorted in ascending order.

    • Use a hashmap to store the frequency of each element in the array.

    • Use a min heap to keep track of the K most frequent elements.

    • Return the elements from the min heap in ascending order.

  • Answered by AI
Round 3 - Face to Face 

(2 Questions)

Round duration - 60 minutes
Round difficulty - Easy

This round was based on DSA and questions on core subjects that I had studied throughout college.

  • Q1. 

    Vertical Sum in a Binary Tree

    Given a binary tree where each node has a positive integer value, compute the vertical sum of the nodes. The vertical sum is defined as the sum of all nodes aligned along the...

  • Ans. 

    Compute the vertical sum of nodes in a binary tree aligned along the same vertical line.

    • Traverse the binary tree in a level order manner to calculate the vertical sum.

    • Use a hashmap to store the vertical sum at each vertical level.

    • Recursively traverse the tree and update the vertical sum in the hashmap.

    • Output the vertical sums in the required format for each test case.

  • Answered by AI
  • Q2. What is TCP/IP?
  • Ans. 

    TCP/IP is a set of protocols that governs the way data is transmitted over the internet.

    • TCP/IP stands for Transmission Control Protocol/Internet Protocol.

    • It is a suite of communication protocols used to connect devices on the internet.

    • TCP ensures that data is reliably transmitted between devices.

    • IP is responsible for addressing and routing data packets across networks.

    • Examples of TCP/IP protocols include HTTP, FTP, and

  • Answered by AI
Round 4 - HR 

Round duration - 30 minutes
Round difficulty - Easy

Experience : Keep confidence and show them good communication skills. Previous round's performance also matters in this rounds

Interview Preparation Tips

Eligibility criteriaAbove 7 CGPASnapdeal interview preparation:Topics to prepare for the interview - Data Structures, Algorithms, System Design, Aptitude, OOPSTime required to prepare for the interview - 5 monthsInterview preparation tips for other job seekers

Tip 1 : Must do Previously asked Interview as well as Online Test Questions.
Tip 2 : Go through all the previous interview experiences from Codestudio and Leetcode.
Tip 3 : Do at-least 2 good projects and you must know every bit of them.

Application resume tips for other job seekers

Tip 1 : Have at-least 2 good projects explained in short with all important points covered.
Tip 2 : Every skill must be mentioned.
Tip 3 : Focus on skills, projects and experiences more.

Final outcome of the interviewSelected

Skills evaluated in this interview

I was interviewed before Apr 2021.

Round 1 - Face to Face 

(1 Question)

Round duration - 60 minutes
Round difficulty - Easy

In the interview I was asked few puzzles and few coding problems.
In the coding questions the interviewers did not ask me to write down the complete codes of the problems, they only asked me to suggest some suitable algorithms.

  • Q1. 

    Count Set Bits Problem Statement

    Given a positive integer N, find the total number of '1's in the binary representation of all the numbers from 1 to N.

    You should return the result modulo 109+7 as the co...

  • Ans. 

    Count the total number of set bits in the binary representation of numbers from 1 to N, modulo 10^9+7.

    • Iterate through numbers from 1 to N and count the set bits in their binary representation

    • Use bitwise operations to count set bits efficiently

    • Return the total count modulo 10^9+7 as the result

  • Answered by AI
Round 2 - Face to Face 

(1 Question)

Round duration - 45 minutes
Round difficulty - Easy

In second round of interview I was asked some hardcore programming questions on data structures since I wrote it as my area of interest. 
I was asked some puzzles as well.

  • Q1. 

    Merge Two Sorted Arrays Problem Statement

    Given two sorted integer arrays ARR1 and ARR2 of size M and N, respectively, merge them into ARR1 as one sorted array. Assume that ARR1 has a size of M + N to hol...

  • Ans. 

    Merge two sorted arrays into one sorted array in place.

    • Iterate from the end of both arrays and compare elements to merge in place

    • Use two pointers to keep track of the current position in both arrays

    • Handle cases where one array is fully merged before the other

  • Answered by AI

Interview Preparation Tips

Eligibility criteriaAbove 7 CGPASnapdeal interview preparation:Topics to prepare for the interview - SQL, Database, Aptitude, Data Structures, Algorithms, OOPSTime required to prepare for the interview - 4 monthsInterview preparation tips for other job seekers

Tip 1 : Must do Previously asked Interview as well as Online Test Questions.
Tip 2 : Go through all the previous interview experiences from Codestudio and Leetcode.
Tip 3 : Do at-least 2 good projects and you must know every bit of them.

Application resume tips for other job seekers

Tip 1 : Have at-least 2 good projects explained in short with all important points covered.
Tip 2 : Every skill must be mentioned.
Tip 3 : Focus on skills, projects and experiences more.

Final outcome of the interviewRejected

Skills evaluated in this interview

Interview Questionnaire 

1 Question

  • Q1. Questions based on tree

Interview Preparation Tips

Round: Test
Experience: Keep your Calm
Tips: Practice matters
Duration: 90 minutes
Total Questions: 30

Round: Interview
Tips: They are not going to eat you.. they will help you out only...
So just go inside the interview room as some of your friends called you to ask some question..relax

Skills: Thinking Process
College Name: IIT GUWHATI

Interview Questionnaire 

7 Questions

  • Q1. Discussion on internship at IBM' Cloud Unit
  • Q2. Find LCM of all numbers from 1 to n. Give an algorithm, then correctly estimate the time complexity
  • Ans. 

    Algorithm to find LCM of all numbers from 1 to n and its time complexity

    • Find prime factors of all numbers from 1 to n

    • For each prime factor, find the highest power it appears in any number from 1 to n

    • Multiply all prime factors raised to their highest power to get LCM

    • Time complexity: O(n*log(log(n)))

  • Answered by AI
  • Q3. SQL vs NoSQL. Why NoSQL
  • Ans. 

    NoSQL databases are flexible, scalable, and can handle large amounts of unstructured data.

    • NoSQL databases are schema-less, allowing for easy and flexible data modeling.

    • They can handle large amounts of unstructured data, making them suitable for big data applications.

    • NoSQL databases are highly scalable and can easily handle high traffic and large user bases.

    • They provide horizontal scalability by distributing data across...

  • Answered by AI
  • Q4. Some DBMS designing question relating to Snapdeal website
  • Q5. JAVA-Spring and Hibernate
  • Q6. Variation of -----/ Given a dictionary of words and a number n. Find count of all words in dictionary that can be formed by given number n
  • Ans. 

    The question asks to find the count of words in a dictionary that can be formed by a given number.

    • Iterate through each word in the dictionary

    • Check if the characters in the word can be formed using the given number

    • Increment the count if the word can be formed

  • Answered by AI
  • Q7. Given an array of elements. We can perform following operation only- Increase an array element. Cost of operation is the amount of increment made per array element. Now for a given H, we need to make any H...

Interview Preparation Tips

Round: Test
Experience: I did both coding question ( 1 full and 2nd partial ) and 5 MCQ only and was shortlisted
Tips: Refer to interview sets on Geeksforgeeks.
Do solve both the coding questions first. Not necessary to pass all test cases for both.
Then go for C based o/p questions. At last aptitude.
Duration: 60 minutes
Total Questions: 23

Round: Technical Interview
Experience: I did not know JAVA and DBMS so could not answer any of the last 2 questions. I told him directly thati had no experience in JAVA / DBMS and justified. I had proficiency in Data Structure and Algorithms and I beleive the interviewer liked my internship work on Cloud / Virtualization
Tips: Focus on Data Strucure-Algorithms, JAVA, DBMS, Puzzles

Round: Test
Experience: All repeated questions from previous interviews.
Tips: Refer interview set from geeksforgeeks.org
Duration: 60 minutes
Total Questions: 3

Round: Technical Interview
Experience: For the first question, I started by exponential solution and reduced it to polynomial. We
discussed various approaches and tried a variety of methods and after
1-1.5 hrs of discussion finally ended up with an O(1) solution with some
pre-processing overhead. After achiveing O(1) time complexity, he asked
to further optimize the space complexity.

Usage of Trie / TST. Internal Implementation of Hashing structure and replacing the hashing mechanism using Trie / TST.
Tips: Focus on Tree, Stacks, Queue, Linked List, Hash Maps, Trie, Hashing, String Algorithms, Ternary Search Tree

Round: HR Interview
Experience: Typical HR

General Tips: Practice programming
Skill Tips: Focus on Data Structure-Algorithms and programming in either C++ / JAVA
Skills: Data Structure, Algorithms, Programing, JAVA, DBMS
College Name: Indian Institute of Information Technology, Design and Manufacturing, Jabalpur
Motivation: -
Funny Moments: -

Skills evaluated in this interview

Interview Preparation Tips

Round: Resume Shortlist
Experience: I had a standard resume for this company as per our institute placement cell norms.

I prepared resume keeping in mind the areas of interest that would suit the company’s requirements. The companies that recruit students from all departments usually tend to recruit students seeking interests in subjects related to management. I knew about this and while applying to non-core companies I specified my areas of interest as these subjects.

Round: Test
Experience: The first round was the written test. The paper was composed of general aptitude and basic programming questions. For programming questions we were told that in case we did not know the desired syntaxes we could write the algorithm for the problems. Since I was not a proficient coder I preferred writing only the algorithm for the coding questions. There were also some logical reasoning questions (mainly puzzle types). For example in one of the questions we were given a multi coloured cube with each side having a different colour. Initially the cube was kept with the blue colour appearing on the top surface; then the cube was rotated along various axes, we had to specify which colour would appear on the top surface. I qualified the first round.

Round: HR Interview
Experience: The second round was an aptitude interview round. In this interview I was asked about the preference with respect to the profiles ordered (programming or analytics). I replied that I would like to join the company as an analyst, however if given an option I would be open to learning programming as well. The interviewers were delighted to know about my interests in learning newer things.

The interview further asked me puzzle based logical reasoning questions like ‘How to find the odd coin out of 8 coins of which 7 are similar in all senses in two weighing steps by use of a balance?’ He asked me few more of these types; I successfully managed to answer all these questions.

Round: HR Interview
Experience: The final round was again a personal interview. This was actually supposed to be a profile specific interview; however since I had earlier said that I was open to getting recruited in both the profiles they asked me questions from programming as well as analytical questions. I informed them again that I was interested in learning programming but did not have much clue about it at that time. They did not pay any heed whatsoever to my plea and kept asking me questions related to programming. They asked me some questions and told me to suggest some algorithm for those questions since I did not know coding. I framed some algorithms but they did not seem very convinced with my answers. Eventually I was not recruited.
Tips: As per my experience I would say that knowledge about C++ is necessary to get into the software section of Snapdeal. They want people who are well versed with puzzle solving questions and who can solve analytical questions easily.

College Name: IIT ROORKEE
Motivation: I got to know about the company and the profile through the pre-placement talk by the company. The company is one of the leading e-commerce website today and is quite famous among the youth. Hence I had knowledge about its existence and field of work beforehand.

Amazon Interview FAQs

How many rounds are there in Amazon Digital Marketing Analyst interview?
Amazon interview process usually has 1 rounds. The most common rounds in the Amazon interview process are Technical.
What are the top questions asked in Amazon Digital Marketing Analyst interview?

Some of the top questions asked at the Amazon Digital Marketing Analyst interview -

  1. How analytical digital market...read more
  2. How to make a digital vers...read more
  3. What is the digital market...read more

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Amazon Digital Marketing Analyst Salary
based on 5 salaries
₹5.6 L/yr - ₹10 L/yr
64% more than the average Digital Marketing Analyst Salary in India
View more details

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based on 2 reviews

4.6/5

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5.0

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