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Measuring ROI in social media involves tracking conversions, engagement, and overall impact on business goals.
Track conversions: Use UTM parameters to measure traffic and conversions from social media posts.
Engagement metrics: Analyze likes, shares, comments, and overall engagement to assess brand awareness.
Customer acquisition cost: Calculate the cost of acquiring customers through social media campaigns versus r...
AI and machine learning enhance digital marketing by personalizing experiences, optimizing campaigns, and analyzing data efficiently.
Personalization: AI algorithms analyze user behavior to deliver tailored content and product recommendations, improving engagement.
Predictive Analytics: Machine learning models forecast customer behavior, helping marketers anticipate trends and adjust strategies accordingly.
Chatbots:...
Instagram was developed by Kevin Systrom and Mike Krieger.
Developed by Kevin Systrom and Mike Krieger
Launched in October 2010
Acquired by Facebook in 2012
I thrive in high sales environments by leveraging data-driven strategies and collaborating effectively with teams to drive results.
I analyze sales data to identify trends and optimize marketing strategies, leading to a 20% increase in conversion rates in my previous role.
I enjoy collaborating with sales teams to align marketing campaigns with sales goals, ensuring a cohesive approach that maximizes revenue.
I am co...
Google Ads is an online advertising platform allowing businesses to display ads on Google and its network.
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click their ads.
It offers various ad formats, including text ads, display ads, video ads, and shopping ads.
Advertisers can target specific audiences based on demographics, interests, and online behavior.
The platform use...
Digital marketing involves promoting products or services through online channels to reach a target audience.
Digital marketing includes strategies such as social media marketing, email marketing, search engine optimization (SEO), and pay-per-click advertising.
It focuses on creating engaging content, building brand awareness, and driving traffic to websites or online platforms.
Digital marketing analytics help track...
Develop a marketing strategy for xyz brand.
Conduct market research to identify target audience and competitors.
Create a unique selling proposition to differentiate the brand from competitors.
Utilize social media platforms for targeted advertising and engagement.
Collaborate with influencers or brand ambassadors to increase brand visibility.
Offer promotions or discounts to attract new customers and retain existing o...
Design a dish rating feature for Zomato to enhance user engagement and improve restaurant visibility.
User Interface: Simple star rating system (1-5 stars) for quick feedback.
Detailed Reviews: Allow users to write reviews with pros and cons for each dish.
Photo Upload: Enable users to upload photos of the dishes they rated.
Filter Options: Users can filter dishes by ratings, cuisine, or popularity.
Incentives: Reward ...
Dynamic Programming (DP) is a method for solving complex problems by breaking them down into simpler subproblems.
DP is used in optimization problems, like the Knapsack problem.
It involves storing results of subproblems to avoid redundant calculations.
Example: Fibonacci sequence can be computed efficiently using DP.
DP can be implemented using either a top-down (memoization) or bottom-up (tabulation) approach.
Program to sort an array of strings in alphabetical order
Use a sorting algorithm like bubble sort or quicksort
Compare strings using strcmp() function in C or compareTo() method in Java
Handle uppercase and lowercase letters separately if needed
I appeared for an interview in May 2025, where I was asked the following questions.
I applied via Campus Placement
It was a MCQ test on CS Fundamentals. We have to answer 50 questions in 40 minutes. Accuracy is must. Company have its own cutoff and it's usually high. So try to gain maximum marks as possible. The results were announced in 1.5 hrs. The selected candidates will be appearing for the coding challenge.
There are 5 questions. 1 easy , 3 medium, 1 hard. You should solve atleast 4 questions to get shortlisted for the interview. Results are announced in 2-3 hours. Take a look at these questions. One of the questions from the coding challenge will be asked in the interview.
Email validation ensures that a given email address is formatted correctly according to standard conventions.
An email must contain an '@' symbol, e.g., 'user@example.com'.
It should have a domain name after the '@', e.g., 'example.com'.
Valid characters include letters, numbers, and certain symbols like '.', '_', and '-'.
The domain must have a valid top-level domain (TLD), e.g., '.com', '.org'.
Examples of invalid emails:...
Binary search on rotated arrays involves finding a target value in a sorted array that has been rotated at an unknown pivot point.
Identify the pivot point by finding the minimum element in the array.
Determine which half of the array the target value falls into based on the pivot point.
Perform binary search on the appropriate half of the array to find the target value.
Choosing the right database is crucial for project success, impacting performance, scalability, and data integrity.
Relational databases like MySQL are ideal for structured data with complex queries, e.g., financial applications.
NoSQL databases like MongoDB are suited for unstructured data and scalability, e.g., social media platforms.
In-memory databases like Redis provide high-speed data access, beneficial for real-tim...
package.json file is used in Node.js projects to manage dependencies, scripts, and metadata.
Contains project metadata like name, version, description, etc.
Lists dependencies required for the project to run.
Defines scripts for tasks like building, testing, and running the project.
Can include configurations for tools like ESLint, Babel, etc.
Scripts in package.json file are commands that can be run using npm.
Scripts are defined under the 'scripts' key in package.json.
Common scripts include 'start', 'test', 'build', etc.
Scripts can be run using 'npm run
General test which you will be able to solve based on general aptitude questions and also another test that includes viewing video, and hearing test.
A video submission of how you would stratergise some question given by them.
I applied via Campus Placement and was interviewed in Sep 2024. There were 3 interview rounds.
This round is all about technical mcqs from theory subjects and programming. No aptitude, reasoning questions.
I have to solve 5 questions in 2 hrs.
Dynamic Programming (DP) is a method for solving complex problems by breaking them down into simpler subproblems.
DP is used in optimization problems, like the Knapsack problem.
It involves storing results of subproblems to avoid redundant calculations.
Example: Fibonacci sequence can be computed efficiently using DP.
DP can be implemented using either a top-down (memoization) or bottom-up (tabulation) approach.
Design a dish rating feature for Zomato to enhance user engagement and improve restaurant visibility.
User Interface: Simple star rating system (1-5 stars) for quick feedback.
Detailed Reviews: Allow users to write reviews with pros and cons for each dish.
Photo Upload: Enable users to upload photos of the dishes they rated.
Filter Options: Users can filter dishes by ratings, cuisine, or popularity.
Incentives: Reward users...
I applied via Campus Placement and was interviewed in Oct 2024. There were 3 interview rounds.
Had 50 qsns in 45 min
Had 5 qsns to execute topics like tress and graphs
Oops concepts are fundamental principles of object-oriented programming that help in organizing and designing code efficiently.
Encapsulation: Bundling data and methods that operate on the data into a single unit (class).
Inheritance: Allowing a class to inherit properties and behavior from another class.
Polymorphism: Ability of objects to take on multiple forms or have multiple behaviors.
Abstraction: Hiding the complex ...
I applied via Newspaper Ad and was interviewed in Sep 2024. There were 2 interview rounds.
Basics questions were asked,most of the questions were from previous year
Arithma is a fictional company and the operator is a key component in their product.
The operator is a crucial element in the functionality of Arithma's product.
It is likely a symbol or function used for calculations.
Examples of operators could include + (addition), - (subtraction), * (multiplication), / (division).
A JSON sanitizer removes unwanted data and sorts the remaining keys for consistency.
Sanitization involves removing sensitive or unnecessary fields, e.g., removing 'password' from user data.
Sorting can be done alphabetically by key, e.g., converting {'b': 2, 'a': 1} to {'a': 1, 'b': 2}.
Use libraries like 'json-sanitizer' in JavaScript for effective sanitization.
Ensure to validate data types after sanitization, e.g., ens...
The query parameter is a part of a URL that contains data to be passed to a web server.
Query parameters are added to the end of a URL after a '?'
They are key-value pairs separated by '&'
Example: www.example.com/search?q=product&category=electronics
I applied via Campus Placement and was interviewed in Aug 2024. There were 3 interview rounds.
MCQ on computer fundamentals
5 DSA questions medium , hard lvl
90 Question with 60 minutes
Speak about given topic
AI and machine learning enhance digital marketing by personalizing experiences, optimizing campaigns, and analyzing data efficiently.
Personalization: AI algorithms analyze user behavior to deliver tailored content and product recommendations, improving engagement.
Predictive Analytics: Machine learning models forecast customer behavior, helping marketers anticipate trends and adjust strategies accordingly.
Chatbots: AI-p...
Measuring ROI in social media involves tracking conversions, engagement, and overall impact on business goals.
Track conversions: Use UTM parameters to measure traffic and conversions from social media posts.
Engagement metrics: Analyze likes, shares, comments, and overall engagement to assess brand awareness.
Customer acquisition cost: Calculate the cost of acquiring customers through social media campaigns versus revenu...
I applied via Campus Placement and was interviewed in Sep 2024. There were 2 interview rounds.
Good nice easy to medium questions
Real life examples of OOPs include cars, animals, and banking systems.
Cars: Objects like make, model, and color with behaviors like driving and honking.
Animals: Objects like species, name, and age with behaviors like eating and sleeping.
Banking Systems: Objects like account, balance, and transaction with behaviors like deposit and withdraw.
I applied via Campus Placement
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The duration of Deltax interview process can vary, but typically it takes about less than 2 weeks to complete.
based on 95 interview experiences
Difficulty level
Duration
2-6 Yrs
Not Disclosed
3-4 Yrs
Not Disclosed
3-4 Yrs
Not Disclosed
Associate Product Engineer
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Full Stack Developer
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Digital Marketing Analyst
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| ₹2.3 L/yr - ₹4 L/yr |
Product Engineer
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| ₹8.1 L/yr - ₹15 L/yr |
Production Engineer
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| ₹6 L/yr - ₹8.5 L/yr |
Aneja Associates
C-quel Management Services
VISION
Crescendo Global