Crimson Interactive Senior Business Associate Interview Questions and Answers

Interview preparation tips for other job seekers - Expand and marketed your business according to the market scenario.

Interview preparation tips for other job seekers - Read about general knowledge and current affairs. Be careful about what you answer. Next question will be based on that

Round: Resume Shortlist
Experience: McKinsey looks for a spike in your resume, people who have commendable achievements is their field of choice, academics, extra curriculars or sports. So be sure to make your resume accordingly. McKinsey adds a lot of weight-age to formal awards, scholarships, achievements (like inter-IIT) etc. But if you don't have them (like me) you just have to make extra effort to show that you have equivalent achievements.

Round: Interview
Experience: First, I was asked about myself and mostly my connection to dance and the dance club. (Some interviewers do this to make you comfortable at the same time analyzing your personality). In the first interview I was given an estimation case about the dish TV industry. Here the interviewer was mostly interested in my approach to solving the problem and if applicable my numerical skills. 

The second interview was a pure business case about the printing business. Here my creativity and business sense (read common sense as applicable to a business situation) was put to test.
Tips: McKinsey interviews are mostly case study based. So prepare accordingly. Once you get shortlisted they send you a ton of material, search for a “Vault” case book amongst this pile. Reading that should be enough ;). First read the basic material by you and once you are confident enough make a group of around 3 people and practice case studies.

I guess this job opportunity meant a lot to all of us and it did to me too. I became nervous and that severely affected my performance and moreover I looked under confident. Take on every interview as if that job doesn't mean anything to you.

General Tips: Internship: (attention third year people!)
When it comes to the placement interview, internships play pivotal role. There are rarely any interviews where the interviewee isn't drilled on their internships. So, please don‟t treat an internship as a paid vacation. Good work done during the internship gives one the confidence that can very well bowl the interviewer over (as it did in my case :D). Believe me confidence does much more than get you a job; it determines success and failure in most
undertakings. Internship gives you the first chance to build that up … use it! 

Pre Placement Talks:
Please attend the ppts of at least those companies which fall into your sector of interest. At ppts you get to see a lot more things than the boring presentations and the pay package. Most companies bring along with them alumni who have spent a few years in the company. Observing or interacting with them will give you a good assessment of what you are going to be a few years from now if you join that company. For example I observed that alumni of XYZ Company were not as upbeat and confident as alumni of ABC Company (names have
been hidden on request ;) ) even if XYZ was paying plenty more than ABC. I knew then and there that I would want to join ABC and never applied to XYZ. Be sure to utilize them and be sure to clear all your doubts and conceptions. Once you start attending presentations you will observe junta asking questions just to score brownie points with the speaker. Believe me it won't help one bit in landing them a job!

Resumes:
Making an appealing resume is the single most important step in the placement process and IITK is notorious for its bad resumes, so attend workshops. Like most IITK junta I sucked at making a resume (and still do), but whatever little skill I have, I got through workshops. One workshop I would advise everyone to attend is the resume making workshop of McKinsey. Get your resumes checked and edited by those who have been through placement especially by those from other IITs (I know this will hurt a lot of egos, but IITB's resumes are some of the best. Those dudes have mastered the art of making an impact with whatever little they've got, while we excel at doing exactly the opposite :P). Prepare an impactful resume and don't submit the same resume to every company, make changes based on the profile.
College Name: IIT KANPUR