Continental Coffee Territory Sales Incharge Interview Questions and Answers

Basic maths and reasoning

Basic knowledge and confidence

Q1. Market knowledge and marketing knowledge
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Q2. Situation based question
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Q3. Mock Sales pitch
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Q4. Knowledge of the company
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Roi calculation , retail margin calculation

Q1. Numeric distribution, market share
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Q2. Whole retail contribution
Ans. 
Whole retail contribution refers to the total sales generated by retail outlets within a specific territory.
• Whole retail contribution includes sales from all retail outlets in the territory

• It is important to track and analyze whole retail contribution to understand the overall performance of the territory

• Factors influencing whole retail contribution may include market trends, competition, and promotional activities

• Exam...read more
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Q1. What is productive call
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A productive call is a sales call that results in a positive outcome, such as a sale or a new lead.
• Effective communication with the prospect

• Understanding the prospect's needs and offering solutions

• Closing the call with a clear next step

• Building a relationship with the prospect for future business opportunities
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Q2. What is sku and unique product
Ans. 
SKU stands for Stock Keeping Unit, which is a unique code assigned to each product for inventory management. A unique product is a product that is distinct from others in terms of features, design, or functionality.
• SKU helps in tracking inventory levels and sales performance of each product

• Unique products offer something different or special compared to other products in the market

• Examples of unique products include li...read more
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Q3. What is permanent journey plan
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A permanent journey plan is a set route or schedule that remains consistent over a long period of time.
• It includes predetermined locations to visit, timings, and frequency of visits.

• It helps in efficient planning and allocation of resources.

• Example: A salesperson's permanent journey plan may include visiting specific clients on certain days of the week.

• Changes to the permanent journey plan may be made based on feedback
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Q4. What is daily salesman tusk
Ans. 
The daily tasks of a salesman typically include prospecting for new clients, making sales calls, following up with leads, meeting sales targets, and providing excellent customer service.
• Prospecting for new clients through cold calling, networking, and referrals

• Making sales calls to potential customers to pitch products or services

• Following up with leads generated from marketing campaigns or previous interactions

• Meeting...read more
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Q5. What is rout to market
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Route to market refers to the path or channel through which a company's products or services reach the end customers.
• It involves determining the most effective way to distribute and sell products to target customers.

• Factors such as distribution channels, sales strategies, and market segmentation play a key role in defining the route to market.

• Examples include direct sales through company-owned stores, online sales thro...read more
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Q1. Prepare Brandwise and skuwise
Ans. 
Preparing brandwise and skuwise involves organizing products by brand and then by individual stock keeping units.
• Organize products by brand first

• Then further categorize by individual stock keeping units (SKUs)

• Ensure accurate labeling and tracking of each SKU

• Example: Brand A - SKU 001, SKU 002, Brand B - SKU 003, SKU 004
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Q2. Prepare scheme utilisation
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Scheme utilisation involves planning and implementing strategies to effectively utilize sales schemes to drive revenue and achieve targets.
• Identify target audience and their preferences

• Analyze past scheme performance to determine effectiveness

• Create tailored schemes based on market trends and competitor analysis

• Train sales team on scheme details and benefits

• Monitor scheme implementation and track results for adjustment...read more
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Q1. Know the company and brandwise and skuwise
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Q2. Scheme utilisation
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Topic on current affairs

Q1. Internship experience
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