Bhanoba Enterprises Interview Questions and Answers for Experienced

SEO stands for Search Engine Optimization. It is the practice of optimizing websites to rank higher in search engine results pages.

• SEO involves optimizing website content, structure, and HTML code

• Keyword research and analysis is a crucial part of SEO

• Link building and social media marketing can also improve SEO

• SEO helps increase website visibility and traffic

• Google, Bing, and Yahoo are popular search engines

• Example: opt...read more

Keywords are specific words or phrases used to target a particular audience in digital marketing.

• Keywords help in optimizing website content for search engines

• They are used in PPC advertising to target specific audiences

• Keyword research is important to identify relevant and high-traffic keywords

• Long-tail keywords are more specific and have less competition

• Examples of keywords include 'digital marketing', 'SEO', 'social

PPC advertising is a digital marketing strategy where advertisers pay each time their ad is clicked on a search engine results page.

• PPC stands for pay-per-click

• Advertisers bid on specific keywords to have their ads appear in search engine results

• Ads are displayed above or below organic search results

• Costs vary based on competition for keywords and ad placement

• Examples include Google Ads and Bing Ads