Adlift Interview Questions and Answers

Q1. Tell us about yourself
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Q2. Showcase some of you projects
Ans. 
I have worked on projects involving website redesign, mobile app design, and user research.
• Redesigned company website to improve user experience and increase conversion rates

• Designed mobile app interface for seamless navigation and intuitive user interactions

• Conducted user research to gather feedback and make data-driven design decisions
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Q3. What are your favourite apps and why do you like them
Ans. 
My favorite apps are Instagram for its user-friendly interface and engaging content, Spotify for its personalized music recommendations, and Google Maps for its accurate navigation features.
• Instagram - user-friendly interface, engaging content

• Spotify - personalized music recommendations

• Google Maps - accurate navigation features
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Q4. What roles are you interested in?
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Q5. Where do you see yourself in 5 years?
Ans. 
In 5 years, I see myself as a seasoned UI/UX designer leading a team of designers, working on innovative projects, and continuously learning and growing in the field.
• Leading a team of designers

• Working on innovative projects

• Continuously learning and growing in the field
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Q1. To know basic details about my profile, if I match the profile criteria and company matches my expectations.
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There was a task provided to me for the role and I had to submit it within the provided timeline.

Q1. It was more related to my assignment, skills, and past experience. Situations I handled in the past. More of a practical round.
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Q1. Final discussion round.
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Q1. Are you planning pregnancy?
Ans. 
It is not appropriate to ask about pregnancy in a job interview as it is a personal matter.
• Politely redirect the conversation back to your qualifications and experience

• Explain that personal matters such as family planning are not relevant to the job

• Express that you are focused on your career and committed to your work
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Q2. Are you comfortable working late nights?
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
Ans. 
Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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Software testing and coding related questions

Programming test coding

Q1. Myself intro HR subject question with answer
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Q2. Subject related questions
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Q3. What is types software testing
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Types of software testing include unit testing, integration testing, system testing, and acceptance testing.
• Unit testing focuses on testing individual components or modules of the software.

• Integration testing involves testing how different modules work together.

• System testing checks the entire system as a whole.

• Acceptance testing ensures that the software meets the requirements of the end users.
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Q4. What is unit testing
Ans. 
Unit testing is a software testing method where individual units or components of a software are tested in isolation.
• Unit testing helps in identifying bugs early in the development process.

• It ensures that each unit of code is working as expected.

• Unit tests are automated and can be run frequently to catch regressions.

• Mocking and stubbing are often used in unit testing to isolate the unit being tested.

• Example: Testing a ...read more
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Q5. What is integration testing
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Integration testing is testing the interactions between different components/modules of a software system.
• Tests how well different parts of the system work together

• Ensures that data flows correctly between components

• Identifies any issues with communication or data transfer

• Examples: testing API integrations, testing database connections
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Q6. What is types of software testing
Ans. 
Types of software testing include unit testing, integration testing, system testing, and acceptance testing.
• Unit testing focuses on testing individual components or modules of the software.

• Integration testing involves testing the interactions between different components/modules.

• System testing tests the entire system as a whole.

• Acceptance testing is performed to validate if the software meets the requirements of the st
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Q7.  What is integration testing
Ans. 
Integration testing is testing the interactions between different components or systems to ensure they work together correctly.
• Integration testing verifies that different modules or components of a software work together as expected.

• It focuses on testing the interfaces and interactions between components.

• Examples include testing the integration between a front-end user interface and a back-end database, or between diff
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Q1. What is your role?
Ans. 
As a Financial Associate, my role involves analyzing financial data, creating reports, assisting with budgeting and forecasting, and providing financial advice to clients.
• Analyzing financial data to identify trends and make recommendations

• Creating financial reports for management and clients

• Assisting with budgeting and forecasting processes

• Providing financial advice and recommendations to clients

• Monitoring financial pe
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Q2. How Good you are in handling difficulty situation ?
Ans. 
I am skilled in handling difficult situations by remaining calm, analyzing the problem, and finding effective solutions.
• Remaining calm under pressure

• Analyzing the problem to identify root causes

• Developing and implementing effective solutions

• Seeking input from colleagues or mentors for guidance

• Communicating clearly and confidently with stakeholders
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The round primarily focused on assessing data structure and algorithm (DSA) knowledge, as well as coding proficiency.